bric Criteria:

nre Immersion

D: Rhetoric ineffective

jective: the effects

want to have on
r audience.

Objective does not

align with the
Social Media Ad
Campaigns
audience.
Objective unclear.
Unlikely to

achieve
objective(s).

Objective aligns
with audience.
Clear objective.
Somewhat likely
to achieve
objective.

Sense of audience
too broad or too
narrow
The Social Media
Ad Campaign is
irrelevant to
audience.

Has some
knowledge of
audience.
The Social
Media Ad
Campaigns text
is somewhat
relevant to
audience.

A: Exceeds criteria fo
effectiveness

Objective aligns
with audience.
Clear objective.
Author likely to
achieve purpose.

Objective aligns
with audience.
Clear objective.
Highly likely
author achieves
objective.

diences: specific
up of people to
om youre writing.

what factor: the

evance of the text
our teams
dience.

C: Rhetoric somewhat B: Effective

effective

Has sufficient
knowledge of
audience.
The Social
Media Ad
Campaign text is
mostly relevant
to audience.

Understands
audience(s) wel
The Social
Media Ad
Campaign text i
particularly
relevant to
audience.

ming Strategies:
vides focus for
dience, helps them
derstand text & find
elevant.

Fails to set up
information clearly
and convincingly.
Inappropriate
information.

Sets up
information
somewhat
clearly and
relevantly.
Appropriate

Sets up info
clearly and
relevantly.
Appropriate info.

Audience
understands
exactly why the
Social Media Ad
Campaign is
relevant to them

os: the degree to

ch appeals to
dibility and
hority help the text
ieve the teams
torical objective.

information.

and is engaged
from the
beginning.

0 followers = no
credibility.
The Rhetorical
Objective is not
achieved.

0-1 follower(s) =
little to no
credibility.
The Rhetorical
Objective is
somewhat
achieved.

2-3 followers = a
sufficient feeling
of credibility.
The Rhetorical
Objective is
mostly achieved.

4 or more
followers = the
work exceeds
expectations of
credibility shown
The Rhetorical
Objective is
achieved in full
within the work.

gos: the degree to

ch appeals to the
diences intellect
e way knowledge is
ated and
veyed) help the
achieve the
ms objective

Little to no appeal
to the audiences
knowledge is
present within the
work
Objective is not
achieved.

The work
somewhat
appeals to the
audiences
knowledge
Objective is
somewhat
achieved.

The work
sufficiently
appeals to the
audiences
knowledge
Objective is
sufficiently
achieved.

The work
appeals to the
audiences
knowledge
throughout the
work
Objective is fully
achieved
throughout the
work.

hos: the degree to

ch appeals to the
diences emotion
ectively help the
achieve the
ms objective

There is little to no
appeal to the
audiences
emotion
throughout the
work

There is
somewhat of a
presence of
appeal to the
audiences
emotion within

There is
sufficient appeal
to the audiences
emotion
throughout the
work

There is
constant appeal
to the audience
emotion
throughout the
work

 The emotional
objective is not
achieved.

the work
The emotional
objective is
somewhat
achieved.

The emotional
objective is
sufficiently
achieved.

the emotional
objective is
achieved in full
throughout the
work.

le: Readability and

ectiveness of word
ice and word
er.

Primary and
secondary readers
have difficulty
navigating
Style level
changes
throughout
(Informal, Mid
Level, Formal)
Tells instead of
shows too much.

Primary and
secondary
readers find
navigating
somewhat easy
Style level
appropriate for
all readers
Shows more
details, but still
not enough.

Writing is easy to
navigate
Style level
appropriate for
all readers
Shows in clear
detail.

Writing is
engaging for
readers
Style level
appropriate for
all readers
Shows in clear
and engaging
detail.

ding: degree to
ch teams text
monstrates ending
ectiveness based
genre guidelines.

Ends with vague

or lacking of
valuable
information
Ends with
sentence along
the lines of this is
why this will work.

Ends with some

key information
but doesnt
announce what
the readers
should do.

Ends with clear

information and
reader
sometimes
understands the
effectiveness of
the text.

Ends with clear

information and
reader
understands the
effectiveness of
the text
appropriately.

nimum and
ximum Length:
ablish the criteria
minimum and
ximum lengths in

Doesnt meet set

number of tweets
per day (2-5), or
consistently
exceeds the

Sometimes
meets the set
number of
tweets per day,
sometimes

Meets the right

amount of tweets
per day, most
days.
Little to no

Consistently
meets the right
amount of tweet
per day (2-5),
everyday.

 genre your team

se.

maximum number
of tweets per day.
Generally inactive.
Doesnt include a
sales time period

exceeds the set

number of
appropriate
tweets per day.
Spontaneous
inactivity.
Sometimes
includes a sales
time period

inactivity
Mentions time
period in most
tweets.

No inactivity.
Always mention
time period in
tweets.

nre: the degree to

ch the text fulfills
responds to) the
nres promises to
diences.

Does not fulfill one

or more of the
genres promises.
Evidence that the
author studied no
other social media
pages.

Moderately
fulfills promises
of genre.
Evidence that
the author
studied few
social media
pages.

Recognizable
and effective
example of the
genre. Evidence
that the author
studied some
social media
pages.

Authors text
offers readers
something
engaging and
unique.
Evidence that
the author
studied several
social media
pages.