1 | Childress

Eiren Childreldrss
HLTH 634 D01: Health Communication and Advocacy; Fall, 2015
Dr. Z
SMOKING CESSATION SUCCESS PROGRAM PLAN OUTLINE
Title of Project: Smoking Cessation Success
Author: Eiren Childress
Problem/Need Statement:
Smoking Cessation Success has been founded out of a desire to help individuals achieve and
maintain lifelong cessation of smoking cigarettes. Too often smokers are forced into a paradigm
of knowing that smoking cigarettes is harmful not only to themselves but also those around them,
often times being shamed and questioned for why they would willingly do such a harmful thing to
themselves. Nicotine, a primary substance that is found in tobacco products, is considered to be
highly addictive.1 While not all tobacco users will become addicted to nicotine, it is important that
we as a general populous remember that the use of tobacco products, in most cases, is a situation
of a dependency, or an addiction, and we must treat it as such. We should not be singling out
smokers as being bad individuals; instead we should be helping them treat their addiction, just as
we have treatment plans for anyone else with an addiction.
A fundamental core belief of SCS lies within the Transtheoretical Model of Change (TTM or
TMC).2 When a course of change is initiated, all individuals will begin the course at different
points of preparedness. Some people will have little to no interest in making the change, while
others are at the brink of initiation, and still others will have a curiosity about making a change but
are not ready or willing to initiate it.2 This means that we are not all at the same starting line. In
the mindset of SCS, this also means that we cannot apply the same basic intervention structures to
all people. We must be able to adapt the historically developed intervention structures and
cessation methods to meet the needs of individual people wherever they are on this trajectory. By
initiating intervention methods that are personalized and adapted specifically to the individual, we
bring ownership and accountability directly back to the person themselves. We are there to
educate them in best practices to maneuver and support their own cessation efforts for a lifetime,
while continuing to support their efforts through proven and tested techniques that are utilized in
the industry on a regular basis.
This unique approach is what makes SCS a stand out in the industry of smoking cessation
support services. By taking a scientifically grounded approach and bringing an individually guided
method to its endeavours, the staff of the organization seeks to promote and support the
continuous and lifelong cigarette smoking cessation success of all of our clients and participants
for a healthier tomorrow. Our efforts always begin and end with the individual in mind, as making
an impact and helping one person at a time quit forever will have a larger impact than seeing
people re-enter the too often negative cycle of trying unsuccessfully to quit smoking.
We realize that by targeting Richmond, Virginia as our initial target location, we face several
difficulties, primarily including that the area is home to several large scale tobacco producers,
including Philip Morris USA and Altria. Virginia also has strong historical and economic ties to
being known as a tobacco state; there are several tobacco farmers in the state, and Virginia has a
rich tobacco history. Smoking is a social norm within the area, and it is fairly supported within
the community by several promotional efforts, low product costs, and wide availability. However,
we also recognize that Virginia has seen continuous downward trends in adult smoking prevalence

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over the last several years, and we strongly believe that we can help not only Richmond or
Virginia, but the United States as a whole achieve the Healthy People 2020 Initiative of a 12%
prevalence of adult smoking.
Goals and Objectives:
Richmond, Virginias overall Health Behaviours ranking is 80 out of 133.3, 4, 5 75.1% of
Richmonds population is classified as an adult, a minimum age of 18. 3, 4, 5Approximately
19% of Richmonds adult population is classified as being a smoker. 3, 4, 5 There is a need to
reduce the prevalence of adult smoking in Richmond, specifically to meet the Healthy
People 2020 goal of 12% prevalence. 3, 4, 5 Starting in 2015, we aim to help reduce
Richmonds overall adult smoking prevalence by 1.5% per year until 2020 through
intensive individualized training of identified adult smokers.
Smoking cessation is a difficult task to maintain. There is a need for individuals to be able
to self-identify what risk factors, triggers, and sensitivities they face to maintain their
cessation. We aim to help people identify what their individualized triggers and risk
factors are through self-journaling, counselling, group training sessions, and group
meetings. By the completion of a program cycle, we aim to have helped 75% each cycles
participants self-identify their individual risk factors, triggers, and sensitivities through
activities including self-journaling, individual counselling sessions, group training sessions,
and group meetings.
52.4% of Richmonds population is classified as female. 3, 4, 5 50.1% is classified as being
Black Only. 3, 4, 5 Black females statistically make up the largest portion of Richmonds
affected smoking population. By addressing the need for cessation education and the total
prevalence amongst Adult Black Only Females, we would see the greatest reduction in
Richmonds total adult smoking prevalence. By the year 2020, we aim to reduce the
smoking prevalence amongst Adult Black Only Female smokers by a minimum 25%
through our personalized smoking cessation educational endeavours.
Many adult smokers hold historical accounts of what brought them to the point of
beginning experimentation with cigarette smoking. By helping individuals to identify what
those historical encounters were for themselves, we will be able to help prevent future
generations from encountering those same types of situations. By the completion of a
program cycle, we aim to have helped 75% each cycles participants identify what their
individual historical encounters were through guided self-journaling, group discussions,
and individual counselling sessions.
Currently, Virginia has banned smoking in public places unless there is proper, separate
ventilation and barriers between a smoking and non-smoking component.6 We seek to
develop community relations and resources to develop further legislation to further ban
smoking and second hand smoke exposure in public areas to include: public parks, public
sidewalks, public means of transportation, and most general open air locations. By 2020,
we aim to have helped develop and implement further legislation in Virginia banning
cigarette smoking in all public spaces through presentations of programmatic data,
research and studies, and legislative meetings.

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By the end of a program cycle, 75% of participants will be able to recognize who in their
personal lives may be a source of pressure with cigarette smoking, as evaluated through 7
days of self-journaling about their every day-to-day environment to include detailed
descriptions of: work/school environment(s), co-workers/classmates, home environment,
home interactions, extracurricular activities, daily activities, and information regarding
who, what, when, and where they encountered cigarette smoking.
By the end of a program cycle, 75% of participants will be able to recognize a minimum of
3 self-triggers that may lead them to cigarette smoking, as identified through
individualized and group counselling sessions.
By the end of a program cycle, 75% of participants will be able to identify proper response
techniques to ensure their cessation success in triggering environments and situations, as
identified through group situational trainings and mock situational trainings.
At the end of a program cycle, researchers will be able to tabulate cessation success rates
of the current cycles treatment plan. Participants will be followed for six (6) months on a
monthly basis for cessation success and will then be followed up with on an annual basis.
All participants will be encouraged to contact the SCS sooner should they need further
ongoing or situational support in their cessation efforts, or if they should have a relapse in
their efforts. The SCS is a non-discriminatory and non-judgemental zone; we are designed
specifically to help individuals successfully support and maintain their own cessation
efforts for a lifetime.

Sponsoring Agency/Contact Person:

Smoking Cessation Success
Eiren Childress
0000 Cessation Avenue
Richmond, Virginia 23222
000-000-0000
info@scs.com
www.smokingcessationsuccess.weebly.com
Primary Target Audiences:
General: Adult Smokers (above the age of 18) of Richmond, Virginia
Targeted: Adult (above the age of 18) Female Smokers Racially Identified As Black Only of
Richmond, Virginia
Primary Target Key Strategies and Channels:
The SCS wants to have a strong and positive presence within the greater Richmond
community. For this reason, we recognize that a critical point will be our levels of community
involvement and openness. In no way does the organization want to sell itself as a quick fix, or
as the final solution for smoking cessation. The emphasis will remain on the fact that any
cessation efforts must be solidly grounded within the individuals efforts and led by them. We
simply aim to support their efforts through serious and in depth education and training and pairing
those trainings and our support efforts with what level of commitment they are at.
SCS aims to create no costs for our participants. The organization will rely heavily on
both grants and community sponsorships. This is because we believe that smoking cessation is a

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critical point of action for the entire greater Richmond community and holds beneficial health
implications for all persons, not just smokers. The Richmond population is ever evolving and
changing, in large part due to the fact that the city has a large college/university population and
young professional scene. With this in mind, the program has the potential to impact a regular
rotation of persons. This will make the program easy to translate into other communities at later
stages.
Considering the fact that the target populous has such a variation of age range, we will be
utilizing several channels for our communications including: radio, television, internet, posters and
flyers, social media, direct referral, and face-to-face interactions. Different age ranges will
respond better to the different channels. Young adults will likely respond best to the internet and
social media efforts, while older populations will likely respond best to radio, television, and other
printed materials. The key is going to be a grass roots effort of being able to associate a face, a
voice, an effort to the organization. Therefore, we want to push the interactive aspects of person
to person communications within the community. Having a face, a name, a voice to associate
with the organization and the program will make it a more tangible resource for individuals.
Over 75% of Richmonds population is classified as an adult, aged eighteen (18) years of
age and above.3,4,5 Therefore, the age range of persons that the program wants to reach and
interact with is very large. Our promotional and marketing plans must be varied, because the
different age groups that we want to interact with will respond to different methods of promotion.
Promotional efforts will include: social media presence, text messaging, direct mailing, emails,
distribution of flyers and brochures, posting in public community boards, TV ads on local channels
6, 8, and 12, and radio ads on stations 94.5, 98.1, 103.7, and 95.3. However the greatest
marketing tool will be our direct presence and participation in community events. Direct contact
with potential participants will be our greatest marketing force. We want participants to have a
direct face and voice to associate with the organization in order to establish greater relatability,
trust, and confidence in the organization.
Secondary Target Audience(s):
A secondary audience of the program will be the individuals that our clients are around on a
regular basis, particularly family members. A goal of the organizations is to decrease
environmental temptation factors for younger persons. We want to prevent younger persons
from even beginning smoking. By showing them how difficult it can be to quit smoking and
changing their exposure to the smoking culture, we aim to help with smoking prevention in
persons under eighteen (18) years of age.
Another secondary audience will be legislatures that are responsible for developing
regulations for Richmond and Virginia as a whole. An intention of the organizations is to
influence Virginia legislatures to pass stricter laws regarding smoking in public places. These aims
are with the goal of reducing second hand smoke exposure for future generations. Our program
data will be presented to such legislators, and we will lobby for increased regulations and policies
regarding smoking in public spaces.
The final secondary audience would be other adult smokers that our participants come in
contact with. The hope is that by seeing, individuals that they interact with on a regular basis
participating in our programs, other current smokers will become intrigued and also participate in
the program. This would be an easy, grass roots approach of obtaining referrals. Having a direct
connection of reference and a level of success measurement will help new clients establish trust in
the organization and our methods.
Secondary Target Action(s), Message(s), and Key Strategies:

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For all secondary target populations, we want them to simply see that SCS is a resource
for smoking cessation efforts. We also want them to see that the smoker must put in the effort to
quit smoking; they are the driving force of their own cessation efforts and must therefore take
control of their journey. The organization aims to show all individuals the dangers of beginning
smoking, maintaining smoking habits, and second hand smoke. By illustrating all of these items,
we hope to influence individuals to never start smoking, seek assistance to quit smoking, and to
decrease the exposure of our community to second hand smoke.
We will make all of our research and program information, including program cycle
statistics and results, publicly available. All of SCS resources and programming will also be
publicly available. Legislatures will receive annual reports, containing program success rates and
success stories, as well as impact numbers in the form of illustrating the decrease of adult smoking
prevalence in Richmond, Virginia. We will continue our work within the community to develop
the face and voice of SCS in order to continuously develop our relationship and stake within the
Richmond community. Our goal will be to be as transparent in our actions as possible in order to
help develop trust and dependability in the community and with our key stakeholders. We hope to
develop our methods and techniques and have them solidly backed by scientific based research
and evidence in order to offer them on a national level to all communities in order to help America
as a whole meet the Healthy People 2020 goal of having a national 12% adult smoking
prevalence.
Barriers:
Over 75% of Richmonds population is classified as an adult, aged eighteen years of age
and above.3,4,5 Therefore, the age range of persons that the program wants to reach and interact
with is very large. This is naturally going to lead to a wide range of encountered viewpoints
regarding smoking cessation itself. As Harrison Hilliar stated in a personal interview, No matter
how you start smoking, it becomes a personal choice to continue doing it. Richmond has such a
variety of adult ages, even just depending on what part of town youre in, that youre really going
to encounter these differences. The older generation is going to have the stance that they want to
smoke, they choose to smoke, and they have been for a long time. The middle ground knows the
negative effects of smoking; weve been around them for years now. Yet we choose to smoke
still. I think that the younger adults, the ones that are just starting to experiment with it or havent
been smoking very long, will be the ones that are most easily influenced to stop smoking.7 Much
of Richmonds adult population is fairly young, in large part due to a major push for small
businesses, an entrepreneurial mindset, being the capital of Virginia, and being a hot spot for
several major colleges and universities. The young professional scene of Richmond is very large,
and this has attracted several young adults to the area. Other barriers include the relative low
regional cost of cigarettes and the fact that Richmond is home to several major tobacco
developers and manufacturers, including Altria and Philip Morris, USA. Both of these factors
make access to cigarettes very easy. Also, smoking is promoted through efforts such as:
promotion in night life and events through samples and coupons, marketing and research groups
targeting smokers that offer products and/or money for participation, and direct mailings for
coupons.
Benefits:
The organization has the individuals best interest at heart, and we will help them take
ownership of their cessation efforts. We will work hand in hand with them, step by step, and
continuously support them and their lifelong cessation efforts. We are going to empower
individuals to have ownership and a full understanding of their cessation efforts.

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Development of Independent Health Recognition:

It is important to identify that this organization is rooted in a fundamental theory of the
Transtheoretical Model of Change (TMC) and combines these basic core principles with guided
implications of Intervention Mapping.2,8 TMC is a model of change known in behavioural health
that specifically focuses on the how people change rather than why people change.2 It is a
principle belief of our organization that much research has been done into the why individuals
seek to begin smoking cessation efforts. The compounding risk factors that people put
themselves and others at including but not limited to known ailments such as increase risks of:
cancer, increased blood pressure, increased cholesterol, breathing issues, circular and vascular
issues, stroke risks, and many other issues is well documented and well known. There is also a
great deal of evidence in how to decrease an individuals risks of these factors: quit smoking.
However, there is a significant lack of evidence in how to help individuals in their efforts to quit
smoking and maintain those efforts for a lifetime. How does an individual get from Point A to
Point C and successfully maintain that smoking cessation for a lifetime?
The SCS believes that our use of an individualized and targeted Intervention Mapping
approach sets our organization apart from our competitors by offering our participants care that is
unique to their circumstances.8 We aim to meet each participant at whatever level of stage of
change they are at: precontemplation, contemplation, preparation, action, and maintenance.2 We
want to help them advance through the process of smoking cessation in their own terms, helping
them to cope with their own self-identified triggers and stressors, through their own identified
support mechanisms and plans of action. Our plans of care and plans of action are not only
participant centered but also participant led and driven. Highly trained professionals in the fields
of psychology, public health, and health promotion will work with participants both one-on-one
and in group settings to help each individual navigate their own smoking cessation development
and plan in order to bring ownership and responsibility for this lifelong goal back to the individual
participant. Through recognition that these efforts will take a lifetime to sustain, the goal is to
train and support individuals on how to develop and maintain their cessation plans and goals for
the long term by identifying what has historically caused them to smoke, what are current triggers,
stressors, and situations of habit, and how to deal with these situations of stressors and habit in
the future.
Distribution and Marketing:
Our initial distribution focus will be centered in Richmond, Virginia. To efficiently pilot the
program, we will begin with only one locale in order to make sure that all of the in place data
collection points and questionnaires are sufficient in their questions and references. Our initial
target population, or our pilot population, will be Adult Female Smokers who are identified as
Black Only. This is because this has been identified as our largest cross-sectional target
population, and we will hopefully see the highest number of respondents from this pool. 3,4,5
Research:
The entire program and organization is grounded in scientifically based sound research
methodology.
Within 3 months of initial launch of our first program:
- The research team will have developed all Initial Screening materials, with final approval
pending from the Lead Researcher.
- Lead Researcher will have all tracking and final formulas and tabulations in place in order
to determine what calculations, findings, and numbers want to be found.
- The Screening Team will be fully established and trained.
- The Research Team will be fully trained in additional training methods, tracking devices

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and methods that are in place and what information to be tracking on each participant.
Solutions:
We are not aimed at giving participants quick fixes but help them obtain lifelong success in
their smoking cessation efforts. This will not include gimmicks to get quick results, but it will be
determination and hard results driven. We are focused on seeing long term success for all of our
participants.
Access:
Eventual access will be opened to all persons considered to be of adult age within Richmond,
Virginia as is identified as being eighteen (18) years or older.
Value:
One cannot place value on their health and continued education and personal development;
that is our organizations view.
Education:
Education of the individual is key to their success. This is one of our core principles.
Credentials:
All persons that are involved with the program will be required to have proper education
in a field related to their area of work. Detailed job requirements have been developed in order to
properly outline minimum required credentials for all employees and volunteers.
Pretest Strategy:
A minimum of five (5) individuals from the overall target population will be selected at
random to review each of the marketing methods. Their reviews will be kept confidential and
anonymous. All responses will be compared, and commonalities in responses will be grouped
together to make edits and changes to promotional materials. We will attempt to accommodate as
many viewpoints as possible, while still maintaining the main purpose of the respective materials.
Reviewing individuals will be asked a serious of questions regarding whether they were able to
detect the main message of the material, general design and flow, and any edits they would make.
Questions will include:
What is the first thing that caught your eye when you first saw this piece?
What do you think its main message is?
Does it raise your interest in the subject?
Do you think the wording is appropriate for the target audience?
What improvements would you make in its layout?
What could be added or removed to improve it?
Summary of recommended changes
Theoretical Foundation:
The organization and program are both grounded in the Transtheoretical Model and
Intervention Mapping. Through TTM principles, we will be able to identify where on the
paradigm of smoking cessation the identified adult smokers stand. Intervention Mapping assists
us in being able to help individuals process and develop their own unique smoking cessation
plans. It sets the framework of their education and training in established best practices for
smoking cessation. Utilization of both of these concepts will allow us to use established best
practices for smoking cessation and adapt them to the individual's current stage of smoking and
want to proceed with cessation efforts. We will be able to tailor current standards to each

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individual by using a variety of cessation methods and efforts that have been personalized,
customized to each person and their needs.2,8,9
By utilizing the Transtheoretical Model of Change (TTM) as a core framework for the
organization and program, we are given natural and built in measures of program success through
the development of stage progression. As program participants experience stage progression, we
will be developing measures of effectiveness and efficacy of our practices. If the program
participants are able to successfully progress through the various stages of the TTM, we will
know that the program has been both effective and efficient and therefore has true value.2,8,10
Management:
Roles:
Lead Researcher: Will develop information and statistic interpretation methods, review
final findings, create conclusions, and develop final report of each program cycle that is to
be presented to community partners. Will act as supervisor of Research and Screening
Teams.
Research Team Members: Will lead training sessions, group counselling sessions,
individual counselling sessions, and review journal entries for consistency and marked
findings.
Screening Team Members: Will identify potential program participants and prepare them
for program participation.
Funding Specialist: Will work to develop governmental grant eligibility and sponsorship,
research funding eligibility, and investment opportunities. Will act as supervisor of
Community Promotion and Investor Development Teams.
Community Promotion Team Members: Will seek to develop community involvement and
ties through regular promotion efforts of program, program investment, and community
buy in, and community sponsorship.
Investor Development Team Members: Will seek to develop community sponsorships and
partnerships and private organization/entity sponsorship.
Banker: Will keep track of funds received/available. Will act as advisor to Funding
Specialist and an advisor to Advisory Board.
Accountant: Will keep track of funding allocation and expenses. Will act as advisor to
Funding Specialist and an advisor to Advisory Board.
Attorney: Will advice on legal matters including: consents, use of online databases and
logging of journal entries, development of funding, HIPAA and anonymity protection. Will
act as an advisor to the organization and the Advisory Board.
Advisory Board: Will advise on program development, program strengths and weaknesses,
program potential, and community needs assessments.
Human Resource Capital:
Role

Quantity and Classification

Lead Researcher: Will develop information One

and statistic interpretation methods, review
final findings, create conclusions, and
Full-Time, Salaried Position; exempt status;
develop final report of each program cycle
that is to be presented to community
eligible for benefits

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partners. Will act as supervisor of Research

and Screening Teams.
*Research Team: Will lead training sessions,
group counselling sessions, individual
counselling sessions, and review journal
entries for consistency and marked findings.
Will report program session findings, assist
with data interpretation, and seek to find
variables that are consistent from program
to program. Will conduct follow up
counselling of past participants.

Dependent on community response and active

participants (2 minimum)
*Full-Time, Hourly Positions; non-exempt
status; eligible for benefits

*Screening Team: Will identify potential

Dependent on community response and active
program participants and prepare them for participants (3 minimum)
program participation. Will have continued
contact with past participants to conduct
*Volunteer Position status; not eligible for
follow-up tracking of cessation success.
benefits
*Accountant: Will keep track of funding
One
allocation and expenses. Will act as an
Advisor to Advisory Board.
*Part-Time, Hourly Position; non-exempt
status; not eligible for benefits
One
*Banker: Will keep track of funds
*Part-Time, Hourly Position; non-exempt
received/available. Will act as an Advisor to
Advisory Board.
status; not eligible for benefits
Funding Specialist: Will work to develop
One
governmental grant eligibility and
sponsorship, research funding eligibility, and Full-Time, Salaried Position; exempt status;
investment opportunities. Will develop
these reports, proposals, and submit for
eligible for benefits
approval. Will act as supervisor of
Community Promotion and Investor
Development Teams.
*Community Promotion Team: Will seek to Two
develop community involvement and ties
through regular promotion efforts of
*Full-Time, Hourly Positions; non-exempt
program, program investment, and
community buy in, and community
status; eligible for benefits
sponsorship.

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*Investor Development Team: Will seek to Two

develop community sponsorships and
partnerships and private organization/entity *Full-Time, Hourly Positions; non-exempt
sponsorship.
status; eligible for benefits
Attorney: Will advice on legal matters
One
including: consents, use of online databases
and logging of journal entries, development *Part-Time, Hourly Position; non-exempt
of funding, HIPAA and anonymity
protection. Will act as an advisor to
status; not eligible for benefits
Advisory Board and Lead Researcher.
Timeline:
Time from Initial Launch:
Six Months:

Three Months:

Goals:
the Investor Development Team and
Community Promotion Team will have
secured:
-sponsorship for a website,
-sponsorship for a database,
-sponsorship for IT services,
-sponsorship for pens, pencils, journals,
notepads, calculators, and computers,
-a minimum of 3 monetary donations adding
up to $50,000 biannually
-submitted proposals for at least 2 grants,
adding up to an additional $320,000
annually
-

The research team will have

developed all Initial Screening
materials, with final approval
pending from the Lead Researcher.
Lead Researcher will have all
tracking and final formulas and
tabulations in place in order to
determine what calculations,
findings, and numbers want to be
found.
The Screening Team will be fully
established and trained.
The Research Team will be fully
trained in additional training
methods, tracking devices and

11 | C h i l d r e s s

methods that are in place and what

information to be tracking on each
participant.
One Month:

The Community Development Team

will have developed and participated
in a minimum of 3 community
involvement events to spread the
word of the program
The Community Development Team
will have had a minimum of 3 faceto-face meetings with community
based organizations to discuss
partnerships and development of
referrals
The Screening Team will have done
Initial Screenings on a minimum of
30 candidates
The Screening Team will have done
Initial Trainings on a minimum of 25
candidates
The Screening Team will have
presented the Research Team with a
minimum of 20 potential initial
participants

Budget:
The SCS aims to be a largely donation based organization, with funding structures also
coming from grants. The goal is to receive biannual funding from all sources. Therefore, we will
look to Community Partners for donations of a large portion of materials that will supply our
operational functions. Community Partners could include businesses such as: Office Max, Office
Depot, Walmart, Target, community based retailers, community based IT businesses, and even a
rental company. Materials that the organization would like to see community based sponsorship
for includes items such as: notebooks, notepads, pens, pencils, computers, laptops, printed
materials, mailed items, software applications, calculators, furniture, television ad slots, radio ad
slots, database systems, IT support services, website support services, website services, phone
services, phones, office space, and meeting space.
Additional to these sponsorship sources, the SCS will seek grant based funding from local,
state, and federal government agencies, private and public sector organizations, and possibly even
individuals. Salaries will be primarily funded by grants, and therefore the organization will be
highly dependent on these resources. We will also seek to utilize volunteer forces wherever
possible in order to decrease salary expenses. Further development of relations with these
agencies and organizations will also be critical in the development of community ties and
community vesting, in large part to receive referrals to the programs that we will offer.
Along with the above stated funding, at no point in time does the organization want to

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incur a cost to its participants. Fund allocation and spending will be heavily monitored and good
stewardship of the entire program and organization will be promoted to the highest capabilities by
the Accountant and Banker and in part the entire organization. Primary allocation of funds will be
the responsibility of the Accountant, and the Banker will be responsible of all tracking purposes.
Examples of the tracking forms will include: bi-annual sponsorship tracking forms, salary tracking
forms, monthly balance sheets, and biannual profit and loss projections.
The Net Profit Margins will be the primary financial performance indicator. This is
because it will indicate how close our established monthly budget the organization is capable of
remaining. The goal is to remain as economical and focused on stewardship as possible. This will
be encouraged throughout the entire organization. In the teachings that are found in 1 John 2:1517, we are advised, Do not love the world or the things in the world. If anyone loves the world,
the love of the Father is not in him. For all that is in the worldthe desires of the flesh and the
desires of the eyes and pride in possessionsis not from the Father but is from the world. And the
world is passing away along with its desires, but whoever does the will of God abides forever.11
The SCS aims to be faithful servant leaders on the path of our Lord, For even the Son of Man
came not to be served but to serve, and to give his life as a ransom for many.12
Total Annual Sponsorships Available (Confirmed and/or Received):
Profit:
Amount:
Source:
Sponsorship for Website
16,000
Community Partner
Sponsorship for Database
20,000
Community Partner
Sponsorship for IT Services
30,000
Community Partner
Sponsorship for Basic Office
20,000
Community Partner
Supplies
Sponsorship for Computers
50,000
Community Partner
Monetary Donation 1
40,000
Private Donor
Monetary Donation 2
40,000
Private Donor
Monetary Donation 3
20,000
Private Donor
Grant 1
320,000
Governmental Agencies/Public
or Private Organizations
Grant 2
320,000
Governmental Agencies/Public
or Private Organizations
ANNUAL TOTAL:
876,000
ALL PARTNERS
Total Bi-Annual Sponsorships Available (Confirmed and/or Received):
Profit:
Amount:
Source:
Sponsorship for Website
8,000
Community Partner
Sponsorship for Database
10,000
Community Partner
Sponsorship for IT Services
15,000
Community Partner
Sponsorship for Basic Office
10,000
Community Partner
Supplies
Sponsorship for Computers
25,000
Community Partner
Monetary Donation 1
20,000
Private Donor
Monetary Donation 2
20,000
Private Donor
Monetary Donation 3
10,000
Private Donor
Grant 1
160,000
Governmental Agencies/Public or Private
Organizations

13 | C h i l d r e s s

Grant 2

160,000

BIANNUAL TOTAL:

438,000

Governmental Agencies/Public or Private

Organizations
ALL PARTNERS

Total Monthly Sponsorships Available (Confirmed and/or Received):

Profit:
Amount:
Source:
Sponsorship for Website
1,333
Community Partner
Sponsorship for
1,666
Community Partner
Database
Sponsorship for IT
2,500
Community Partner
Services
Sponsorship for Basic
1,666
Community Partner
Office Supplies
Sponsorship for
4,166
Community Partner
Computers
Monetary Donation 1
3,333
Private Donor
Monetary Donation 2
3,333
Private Donor
Monetary Donation 3
1,666
Private Donor
Grant 1
26,666
Governmental Agencies/Public or Private
Organizations
Grant 2
26,666
Governmental Agencies/Public or Private
Organizations
BIANNUAL TOTAL:
72,995
ALL PARTNERS
Monthly Expense Tracking Form:
Monthly Starting Available
Balance:
Expenses:
(All expenses are projected)

73,000

Website Expense
Database Expense
IT Services Expense
Basic Office Supplies Expense
Computers Expense
Advertising Expense
Rent Expense (possible)
Telephone Expense (possible)
Salary Expense
Health Insurance Expense
Company Insurance Expense

1,333
1,666
2,500
1,166
3,333
2,500
3,333
833
33,083
6,000
1,666

Total Expenses:

57,413

Monthly Net Profit:

15,587

14 | C h i l d r e s s

Detailed Marketing Budget:

Annual Marketing Budget
Biannual Marketing Budget
Monthly Marketing Budget

30,000
15,000
2,500

Monthly Starting Available Balance:

2,500
Expenses:
Radio Ad (30 Second)
600
Flyers
200
Direct Mailers
350
Email Alerts
300
Text Alerts
500
Social Media Promotion/Presence
500
Total Expenses:
2,450
Monthly Net Profit:
50
*Note that monthly variances may happen due to not having to have as many printed materials
from month to month due to having in-stock printed materials.
Salary Tracking Form:
Title:
Lead Researcher
Research Team
Member
Research Team
Member
Banker
Accountant
Funding Specialist
Community
Promotion Team
Member
Community
Promotion Team
Member
Investor
Development Team
Member
Investor
Development Team
Member
Attorney
TOTAL:

Annual
Income:
50,000
35,000

Bi-Annual
Income:
25,000
17,500

Monthly
Income:
4,166
2,916

Pay Period
Income:
2,083
1,458

35,000

17,500

2,916

1,458

30,000
30,000
40,000
33,000

15,000
15,000
20,000
16,500

2,500
2,500
3,333
2,750

1,250
1,250
1,666
1,375

33,000

16,500

2,750

1,375

33,000

16,500

2,750

1,375

33,000

16,500

2,750

1,375

45,000
397,000

22,500
198,500

3,750
33081

1,875
16,540

Issues, Concerns, and Potential Problems:

It is important to note that Richmond, Virginia is home to major tobacco

15 | C h i l d r e s s

developers, including but not limited to: Philip Morris, USA and Altria.
Philip Morris, USA and Altria are major employers within the greater Richmond,
Virginia region.
Extensive market research is done within the Richmond, Virginia market by
cigarette developers
Incentives for participation in market research can include: cash stipends,
promotional materials, merchandise, cigarettes, and coupons
Through promotions, visibility, research, low cost accessibility, and word of
mouth, knowledge of company locations and products, the Richmond, Virginia
market is extremely saturated with the presence of cigarettes.
There is extensive funding in place for cigarette promotion
Countering the saturation and funding for cigarettes in Richmond, Virginia is going
to be difficult, because the organizations efforts are in direct contradiction to these
large scale companies
There are several smoking cessation programs within the Richmond, Virginia
region. However, several of them take the approach of identifying the issue (adult
smoking) and identifying the end result (cessation). They apply a set standard of
criteria to all individuals in order to go from point A to point B, a boxed approach
that theoretically should apply to all individuals. This is not always the case. (TMC
Base)2
Our organization works to tailor the map from point A to point B to each
individual client that we encounter, working to find success in their own premise.
Individualized care and treatment, recognition in variations of need and levels of
intent, and identification of independent variances lead to lifelong successful
smoking cessation. (Intervention Mapping Base)8 This individualized approach
may take lots of time, effort, and resources. The primary resource that will be
heavily utilized is sheer man power and man hours. This process will be extensive,
very detailed, and time intense.

SWOT Analysis:
Strengths:
Market
researched
extensively
Program
development and
implementation
Solid program
framework that is
adjustable
Scientific core to
program structure
and guidance
Individualized
attention and care
Realistic goals

Weaknesses:
-Time that it will take
to develop
individualized plans
- Funding
dependence on grants
- How promotable is
the
program/organization
in the heavily
saturated community
of cigarette smoking
promotion
- Small organization
- Grass roots mind
frame

Opportunities:
- Recent laws
enacted in
Virginia
creating public
policy to
regulate
smoking in
public spaces
(EX:
restaurants
must be smoke
free, unless
they have
clearly
separated

Threats:
Continued
promotion of
cigarette
studies/research
Increases in
promotional
factors of
smoking
(coupons,
merchandise,
free products,
etc.)
Considerably
lower regional
costs of tobacco

16 | C h i l d r e s s

and expectations
for annual success
Unique and new
approach to old
known practice of
smoking cessation
Service attitude
and mind frame of
entire
organization

- Dependent on
referrals and word of
mouth to get
participants
-

spaces with
separate
ventilation
systems)
Lawmakers are
invested in
decreasing
public
exposure to
second hand
smoke
Continuous
downward
trends in adult
smoking
prevalence on
national, state,
and local levels

products than
elsewhere in the
United States
Acceptability of
smoking in the
community
Several
competitors
High prevalence
rate of smoking
Large population
spread in target
population
At risk of
incorrect data
due to outside
factors such as:
misinterpretation
of directions,
lack of
participation

Evaluation Strategies:
Formative: Ongoing feedback regarding the program and its functionality, benefits, and
opportunities for growth and development will be sought from both program participants and
employees. Both external and internal feedback will be critical to the development of future
programs.
Process: Internal evaluations of the programs processes will occur monthly to ensure that
participants are engaged, are grasping taught concepts, and are documenting required information
correctly through the available self-journaling avenues. Other areas of review will include making
sure that all participants are receiving equivalent and non-biased counseling and training that can
be viewed as equitable. Ongoing trainings regarding proper training, counseling, and privacy
methods will occur for all staff and volunteer members of the organization.
Outcome: Participants will be followed for six (6) months on a monthly basis for cessation success
and will then be followed up with on an annual basis. All participants will be encouraged to
contact the SCS sooner should they need further ongoing or situational support in their cessation
efforts, or if they should have a relapse in their efforts. As outcome data will be collected in an
ongoing fashion for each program cycle, the data will be tracked both for each individual program
cycle and also for the organization as a whole. This data will be reported out in both fashions to
all major stakeholders and as an annual functionality report. Data that will be tracked will include:
methods used in cessation efforts, total number of successful non-smoking months, start date of
cessation efforts, relapse date(s) of cessation, number of contacts with SCS, and use of SCS
available resources.
By utilizing each of the below listed Primary Goals directives and objectives, it will be
easy to measure if the goal was obtained. Each goal has clearly defined objectives and subset
goals that must be met within a specific timeframe. If each subset goal was achieved within the
set time limitation, the Primary Goal will be considered to have been met in full standing. The

17 | C h i l d r e s s

Primary Goal Cycle will be continuously reviewed by both the management team and the Advisory
Board in order to be revised as needed in preparation for upcoming program cycles. We will
utilize all feedback, including but not limited to that of participant and employee, regarding the
lead-up and preparation of beginning a new program cycle. Advertising and marketing efforts will
be ongoing; therefore these measurements will also be ongoing.
Primary Goal Set 1: Funding
Responsible Party: Funding Specialist
To be completed: Within 9 months of inaugural program launch
Begin Grant Proposal Process
Since much of our budgetary needs will be based on the organizations access to grants, the
Funding Specialist will be held responsible for initiating a minimum of one grant proposal to
support the initial salary requirements of the funding development teams.
Primary Goal Set 2: Research Development
Responsible Party: Lead Researcher
To be completed: Within 9 months of inaugural program launch
Determine questionnaire structures
Determine methodology to use for research structure
Create full and detailed guidelines for Research Team and Screening Team to utilize. The
program fundamentals are rooted in scientifically proven research. Therefore, the
development of its methodology is key to its overall success. Having a concise plan in
place that will be easy to follow for all members of the Screening and Research Teams will
be important in order to collect the best data and in order to ensure that all participants are
receiving the same exact high quality treatment and care.
Primary Goal Set 3: Funding
Responsible Party: Funding Specialist, Investor Development Team, Lead Researcher, Banker,
Accountant
To be completed: Within 6 months of inaugural program launch
Hire Community Development Team and Investor Development Team
Hire Research Team
Begin Community Involvement Development
Begin Community Investor Meetings
Finalize Grant Proposal Process and Complete Final Presentations
Secure Community Sponsorship of Database, IT Services, Office Equipment, Website, and
Computers
Ensure that funding allocation is in place and necessary funds are readily available. All
funding should be accounted for and in place in order to start community involvement and
development work. Program promotion, since it will be primarily a grass roots based
movement, with take some time to develop. The Program Development Teams will need
time to familiarize themselves with the research information and topics and create a
cohesive plan on how to advise all participants fairly. Program development will happen: a
minimum of 3 group counselling sessions will be finalized, and a minimum of 3 training
sessions will be finalized.
Primary Goal Set 4: Advertising
Responsible Party: Community Development Team
To be completed: Within 3 months of inaugural program launch

18 | C h i l d r e s s

Begin advertising program within the community

Start meeting with community organizations and develop partnerships for referrals
All printed materials will be created and printed and distribution will begin. Social media
efforts will begin with a minimum of five (5) posts/blogs/comments per week. The radio
ad will be created and distributed. A minimum of three (3) community events and
organizations will be met with and participated in in order to develop partnerships for
referrals.
Primary Goal Set 5: Research Development
Responsible Party: Lead Researcher, Research Team, Screening Team, Attorney
To be completed: Within 3 months of inaugural program launch
Hire Screening Team
Train Research and Screening Teams on all questionnaires and research methodology and
tracking methods
Launch website
Launch database
Test website and database
Draft, review and finalize all patient paperwork and documentation to ensure HIPAA
compliance
Test all software for HIPAA compliance
Make sure office and meeting spaces are fully set up
Ensuring that our participants information is kept confidential and secure is of the utmost
importance. We also want to ensure that all participants receive the same exact
interactions and treatment. Equitability is important for the process of research
development and for the quality of the research. Therefore the training of the screening
and research teams as being on the front lines of interactions with our participants is
critical. We will run a minimum of three scenarios of participants through the entire
system, including setting up trials in website and the database access points from onsite
and offsite locations, to ensure that they are secured and functioning the same across the
board, with the same treatment from all persons that are representing the organization.
Primary Goal Set 6: Research Development
Responsible Party: Community Development Team, Screening Team, Lead Researcher
To be completed: Within 1 month of inaugural program launch
Complete taking in referrals of possible participants in initial program
Begin screening process of all possible participants
Narrow down eligible candidates
Select final eligible participants
Train all inaugural participants in proper procedures, including getting proper required
documentation, leading up to launch of initial program
Leading to the launch of the initial program, we must have our final participant pool ready
for launch. This will include having all of their permissions signed and documented, their
trainings on the website and database completed, and trainings on what to document, how
to document it, when and where to document it completed.

19 | C h i l d r e s s

20 | C h i l d r e s s

Sources
1. U.S. Department of Health and Human Services. How Tobacco Smoke Causes Disease:
The Biology and Behavioral Basis for Smoking-Attributable Disese: A Report of the
Surgeon General. Atlanta, GA: U.S. Department of Health and Humand Services, Centers
for Disease Control and Prevention, National Center for Chronic Disease Prevention and
Health Promotion, Office on Smoking and Health, 2010.
http://www.ncbi.nlm.nih.gov/books/NBK53017/pdf/Bookshelf_NBK53017.pdf. October
14, 2015.
2. Diclemente, R., Salazar, L., and Crosby, R. Health Behavior Theory for Public Health,
2013. Burlington, MA: Jones & Bartlett Learning.
3. Centers for Disease Control and Prevention. CHSI: Improving Community Health. Adult
Smoking. http://wwwn.cdc.gov/CommunityHealth/profile/currentprofile/VA/Richmond
%20City/13. August 27, 2015.
4. United States Census Bureau. State and County Quick Facts. Richmond City, Virginia.
http://quickfacts.census.gov/qfd/states/51/51760.html. August 27, 2015.
5. County Health Rankings. County Health Rankings and Roadmaps. Virginia.
http://www.countyhealthrankings.org/app/virginia/2015/overview. August 27, 2015
6. Virginia Department of Health. Virginia Department of Health. Breath Easy, Va: Enjoy
Our Smoke Free Environment. https://www.vdh.virginia.gov/breatheeasy/faqs.htm.
September 9, 2015.
7. Hilliar, H. (2015, September 23). Starting Smoking Cessation. [Personal Interview].
8. Brug, J., Oenema, A., and Ferreira, I. Evidence and Intervention Mapping to Improve
Behavior Nutrition and Physical Activity Interventions. International Journal of Behavior
Nutrition and Physical Activity, 2005. 2(2).
9. U.S. Department of Health & Human Services. National Institutes of Health. National
Cancer Institute. Making Health Communication Programs Work.
http://www.cancer.gov/publications/health-communication/pink-book.pdf. November 17,
2015.
10. Biblica, Inc. Bible Hub. Matthew 20. http://biblehub.com/niv/matthew/20.htm. October
14, 2015.
11. Biblica, Inc. Bible Hub. Galatians 6. http://biblehub.com/niv/galatians/6.htm. October
14, 2015.