Scott Petty

MGT2040, Business statistics

Project summary

I am examining how online shoppers may differ in regards to their gender, the product
they have purchased, the quantity that was purchased and the revenue and commission
from the transaction. The data was gathered using the invoices from my personal online
shop that is part of a bigger online marketplace controlled by a large company.
I decided to ask the questions: What was their gender? (Male or Female), 20 each. What
product type did they purchase, beach towel, bumper sticker, car magnet, t-shirt,
maternity t-shirt, or yard sign? (75% of male and 30% of female purchase the bumper
sticker in their transaction, significantly different p-value = .00437723). How many
products did they purchase? (Purchase quantity ranges from 1-10, 90% purchased 3 or
less). How much was the revenue from each purchase? (Revenue ranged from 0 to 60,
with an average of $23.42 from female customers and $10.23 from male, with
significantly different p-value .0049). How much commission was made from the
purchases? (Commission ranged from 0 to 5 with an average of $1.59 from female and
$.92 from male customers and not a significantly different p value .0735).
From data using the parameter of last year to compare to this years sample, I reported that
61% of purchases involved the product bumper sticker. The confidence interval for
estimating the percentage of purchases involving a bumper sticker is 37% to 67%, this
indicates that the actual purchases involving bumpers stickers will be within that range
and could possibly be 61%.
The average quantity from purchases from last years parameter was 1.3. The average
quantity from this years sample from products per purchase is 1.7. The confidence
interval for all purchases in the population is 1.16 to 2.14 indicating the average quantity
does not differ from last year. (P value = .144220441, difference cannot be concluded)
The average revenue from purchases from the parameter of last year was $14.23. The
average revenue from my sample of this year is $16.83. The confidence interval for all
purchases in the population is $12.12 to $21.54 indicating the average revenue does not
differ from last year. (P value = .271745716, difference cannot be concluded)
The average commission from purchases from last years parameter was $1.06. The
average commission from my sample this year is $1.30. The confidence interval for all
purchases in the population in $.90 to $1.62 indicating the average commission does not
differ from last year. (P value = .26644361, difference cannot be concluded)
There is a significant positive linear relationship between revenue and commission (P = .
000000000000327).
I conclude that online shoppers from this year still purchase similar products and similar
amounts of them. Also, the revenue and commission are not different from last year
either, and revenue effects commission directly.