1hr 30mins (20 mins per question)

4 questions worth 15 marks each (60

marks total)
L = Media language
A*
47
A

42

37

33

27

22

17

12

A = Audience
Inst = Media institution
= Good point
= Very good point
Eg = Example
Ex = Explanation
T = Terminology
F = Focus on brief
Eg? = Needs examples
Ex? = Needs explanation
Rept = Repetition

Each question has at least two assessment objectives:

AO1 This tests the ability of the student to recall, select
and communicate their knowledge and understanding.
AO3 This tests the ability of students to demonstrate
research, planning and presentation skills.
AO4 This tests the ability of students to construct and
evaluate their own products.

AO1
AO3
AO4
Q1 AO1 = 10
10 marks & AO3
Q1
5 = 5 marks
Q2Q2 AO1, AO3
5 & AO4 = 55 marks each5
Q3 - AO1 = 10
10 marks & AO3
Q3
5 = 5 marks
Q4 AO1 = 5 marks & AO4 = 10 marks
Q4
5
10

Q1 Refer to different films to back up each bullet point, to show the

breadth of your research and knowledge.
Q1 Cover all bullet points.
Q2 Dont just describe your film idea, explain why it is appropriate
for the target audience, why it will appeal to them, and how it meets
the brief.
Q2 Cover all bullet points
Q3 When asked to give examples of e-media promotional methods,
dont give examples of non-e-media methods.
Q3 - Give at least three methods of promotion.
Q4 Do at least 8 boxes on the storyboard.
Q4 Include all technical information (shot size, camera movements,
transition, duration, audio etc.)

Self Assessment
Pick the one or two questions where you
achieved the lowest mark.
Using a green pen, respond to my
comments.
Identify why you didnt do as well on that
question(s).
Complete a WCID comment for the
questions you didnt do so well on,