Q.

1 While developing product-strategy, how you will do Customer-Analysis and

Competitor Analysis
Q.2Describe Brand Extension at length with proper illustrations.
Q.3Brand is built in the minds of people. Do you agree? Explain this in context to
Asian Paints.
Q.4 Developing brand is much more difficult than developing a product. Comment
Q.5What is Product? What are the stages of Product Life Cycle?
Q.6What is Brand Equity? Explain with examples how brand equity is build
Q.7Discuss with examples the different Product Pricing strategies.
Q.8What are the types of Brand Extensions? Explain Brand
Extensions Advantages

Q.1 Explain in details how Product Focused Organization is different from Market
Focused Organization. Also point out factors influencing design of the product.
Q.2 Explain types of Brand Extensions? Discuss advantages and
disadvantages
Q.3Comment on a Product Strategy of anyone company each from FMCG &
Automobile sector.
Q.4Explain Developing brand is much more difficult than developing a product.
Q.5What is Product? What are the stages of Product Life Cycle?
Q.6What is Brand Equity? Explain with examples how brand equity is build
Q.7Discuss with examples the different Product Pricing strategies.
Q.8Brand is built in the minds of people. Do you agree?

Q.1Explain in details how Product Focused Organization is different from Market

Focused Organization. Also point out factors influencing design of the product.
Q.2Explain types of Brand Extensions? Discuss advantages and
disadvantages
Q.3Comment on a Product Strategy of anyone company each from FMCG &
Automobile sector.
Q.4Explain Developing brand is much more difficult than developing a product.
Q.5What is Product? What are the stages of Product Life Cycle?
Q.6What is Brand Equity? Explain with examples how brand equity is build
Q.7Discuss with examples the different Product Pricing strategies.
Q.8Brand is built in the minds of people. Do you agree?

Q9) Write Short Notes on (Any 2)

a) Nano as a Brand.
b) Sales Forecasting.
c) Co-branding.
d) Brand loyalty.
Q10) What factors should brand managers address to develop identity of their brands?

Q9) Write Short Notes on (Any 2)

b) Nano as a Brand.
b) Sales Forecasting.
c) Co-branding.
d) Brand loyalty.
Q10) What factors should brand managers address to develop identity of their brands?