Nihar Ranjan Hati

175 Calvert Dr. Cupertino, CA 95014

Phone: +14088632347 | Website: iniharhati.weebly.com | E-Mail: iniharhati@gmail.com

Objective
With more than 6 yrs. consulting experience on data analytics and insight reporting, I am
passionate about working on data mining, analytics and solving business problems using big data
as the core technology. Highly motivated to work in a dynamic and innovative environment.

Experience
1) iAd Data Services and Analytics [as Data Analyst]
[Apr, 2013 Current ]
Help iTunes generate revenue from 3rd party developers by creating accurate segments for their
campaigns using regression analysis, thereby contributing to the Ad business on a regular basis.
Generate executive reports on iTunes data using ad-hoc queries to rapidly extract information,
making use of 5+yrs experience to code, optimize and automate Teradata SQL and 2+yrs with
Hive QL.
Provide Insights with relentless focus on data analysis, pattern recognition and KPIs.
Extensively use demographic, psychographics and behavioral segmentation analysis in various
reporting is business critical values add to both growth and forecasting.
Evaluate campaign performance with A/B testing accordingly recommend to sales & marketing
teams.
Model desirable segments using the Weighted Least Square algorithm for Ad campaigning.
Extensively worked with the iTunes Radio Streaming data to generate various reporting metrics
on: Average Quarter-Hour, Total Listening Hour and Average Time Spent Listening to track
business growth.
In-depth Content, Customer and Ad Marketing business knowledge help me in Product Design,
Document, Review, design Aggregates & User acceptance testing.
Partner and develop strong relationships with cross-functional teams to monitor efficient
deliverables.
2) iTunes Data Services and Analytics [as Business Analyst]
[Nov, 2009 Mar, 2013]
Helped re-design the iTunes Gift Card business as separate domain; designed aggregates &
performed UAT.
Highly proficient in analyzing iTunes content and customer behavior; craft compelling stories;
make logical recommendations & drive informed actions.
Perform root cause and impact analysis to investigate issues and make recommendations for
potential solutions.
6+yrs experience on working Onsite-offshore model on multiple analytic projects.
Excellent team player, conflict resolver, knowledge-transition, task assignment, prioritization &
review effort.

Skills
Database /SQL

Teradata, Hive, MySQL, FASTLOAD, TPT, FASTEXPORT

Open Source

Hadoop, Hive, Scoop

Scripting

Unix, Python

Data Visualization

Tableau

Object Oriented
Programming

C, C++, Java (Elementary), AppleScript

Development Software

Omnigraffle, Keynote, Microsoft Excel, Microsoft Word, Photoshop

Platforms

Mac OSX

Version Control

Github, Certified Scrum Master

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Education
Bachelor's degree in Electronics and Telecommunication from KIIT University; India. [2005-2009]

Achievements/Accolades
Most Valuable Player - 2011
Member of Best Project Team 2012
Scrum Fundamentals Certified (SFC) Professional and Agile Methodologies
Teradata 13 Basic Certified Professional