ENGLISH PRESENTATION

GROUP MEMBERS:
ADAM PANDOR
AKIF
DAYANG NADRAH
RAVEENDER SINGH
ABRAHAM PENGARAH
ANDERSON WONG

INTRODUCTION

FOR THIS ASSIGMENT WE HAVE INTERVIEWED TWO

DIFFERENT COMMUNICATION AND GADGET RETAIL
OUTLETS NAMED SAMSUNG AND EPICENTRE. SAMSUNG IS
LOCATED AT SUNWAY PYRAMID, SUNWAY WHERE ELSE
EPICENTRE IS LOCATED AT IOI MALL PUCHONG. WE
CONDUCTED A SHORT 10 MINS INTERVIEW ASKING MANY
IMPORTANT QUESTIONS REGARDING THEIR PRODUCT AND
SERVICES. OVERALL WE LEARNED MANY NEW THINGS BY
PERFORMING THIS ASSIGMENT AND WE ALSO LEARNT
THAT THE LOCATION OF A SHOP PLAYS A VERY IMPORTANT
ROLE IN ATTRACTING CUSTOMERS

EPICENTRE, IOI MALL

PUCHONG

-Started by Jimmy Fong in 2002, the company is located in

The Wheelock Mall, Singapore. Today, EPICentre is a
regional retail brand with 15 stores in Singapore, Malaysia
and China with a very healthy growth-from the first year
sales of S$7 million through a single store to its current
highest-ever half-year results of S$120 million sales.

SAMSUNG CENTRE, SUNWAY

PYRAMID

- This samsung outlet was started by a fellow chinese

malaysian back in september 17, 1997 when Sunway
Pyramid mall was first openned. It started off as a small
retail outlet on the ground floor then gradually after years
past the shop has generated a healthy amount of profit and
bought over 2 huge shoplots in both wings of the mall. As
this is only a retail outlet it doesnt have much history of
how it came into existence

COMPARATIVE ANALYSIS OF
BOTH THE BUSINESSES

In general, Epicentre are more commercially successful

compared to Samsung based on their annual revenue
Samsung is located nearby many other similar gadget
stores that offer the same product with a little lesser
price excluding warranty
Epicentre is more successful with their customers as
there are no other gadget stores nearby that offer the
products they have
Based on their annual sales, Epicentre in general made
about S$120 million (RM360 million). Where else
Samsung made an estimated of RM 297 million in sales.
The customer count at Epicentre is more compared to
Samsung. This is because its surroundings are better and
more conducive
-

SIMILARITIES AND
DIFFERENCES

CONCLUSION

In conclusion, throughout our process of performing this assignment,

although there were many ups and downs, we managed to perform
this assignment significantly well though we had some time
constraint issues. The initial plan was to interview two great
beverage companies namely GAB and F&N but due to some reasons
beyond our control, we had to make drastic changes in the very last
minute in order to interview two new companies. Therefore, we
decided to interview two electronic business namely EPICentre and
Samsung. We conducted our interview after thorough research and
came up with questions to ask them. In the beginning, both
companies were refusing to have an interview with them but we
somehow managed to convince them into partaking in our activity.
Hence, they decided to give us a small interview with some of their
interns.

REFERENCES

Our Story | EpiCentre Singapore. (n.d.). Retrieved January 20, 2016,

from http://www.epicentreasia.com/epicentre-holdings/our-story/

About Samsung | Samsung. (n.d.). Retrieved January 20, 2016, from

http://www.samsung.com/my/aboutsamsung/

(n.d.). Retrieved January 20, 2016, from

https://en.wikipedia.org/wiki/Samsung

(n.d.). Retrieved January 20, 2016, from

https://en.wikipedia.org/wiki/Samsung