AXTLA FRUIT PROCESSING PROJECT - MEXICO
SYNOPSIS
te propose dla peda yee cis aaa staan Luis
‘otosi, Mexico, to process tropical the
4. PRODUCTS
‘The main products to be processed are citrus juices wit ‘orange
which will be processed into pasteurized single strength frozen
blocks. Grapefruit, mandarins and lemons will also be processed but as for the
tropical fruits such as guava, litchi, mango and papaya, only in moderate
quantities. Citrus oil, citrus essence and peel drying is also incorporated.
2. CAPITAL }
—
Land and Buildings e
Plant and Machinery -
Total $18 335 311
‘These are estimates on which substantial savings are expected to be made.
3. CORPORATE SHARE STRUCTURE
a i.
Keen interest has also been shown from local farmers in the area to invest in
the project. Equity in the project has been restricted to 10% of the capital
requirement initially
‘The due diligence study shows a 5 year pay back period and an internal rate of
retum to the investors of 72%.
4, PLANT AND MACHINERY
‘The recommended equipment is largely designed and manufactured by FMC
via the Italian, Scandinavian and American offices and includes the leading
edge technology as to premium pulp extraction, pasteurized citrus block
freezing and evaporation.
The proposed facility has been designed to provide a differentiated, high
quality, blended broad range of citrus juices and tropical pulps into a highly
competitive international market via the existing,
6, MANAGEMENT
The services of a number of experienced professional managers and technical
experts are available who has been involved in this sector of the food
processing industry at executive level for many years.EXECUTIVE SUMMARY
AXTLA FRUIT PROCESSING PROJECT
‘The executive summat a comprehensi ligence study for
the establishment illion at Axtla De
Terrazas, Mexico,
The international citrus industry has reached the maturity phase of its product life
cycle. The supply and demand factors are finely balanced and new and expanding
market opportunities exist, but are fiercely competed for by many producers
primarily from Brazil and Florida, in the USA .
‘A number of events in recent times have significantly influenced the supply of
citrus as a commodity to the intemational market. Consumer preferences have
changed to ‘not from concentrate’, unadulterated citrus juices as close to the
natural fresh juice as possible. New technology maximizing the extraction of free
floating pulp while still maintaining the freshness through a unique block freezing
process has just been developed and tested. The need for maintaining the
tunadulteration of the citrus juice can be achieved through selective blending.
re abundantly avaiable, yet nd
utilized citrus fruit creates the opportunity of addressing the new market gaps in
to provide high acidic citrus concent
Mexican facility and to shoulder the marketing and selling responsibility of all
‘export products from them. well positioned to provide
and inter
of an atchar relish form green mangoes and the dehydration of floeless mango
cheeks, The citrus processing design allows for the maximum flexibility in
supplying high quality premium pulp, pasteurized unadulterated frozen single
strength juice. The proposed plant will also include a concentration, oil andIt is envisaged that t year of
operation ani 1
A pay back period of § years is envisaged. The projected annual tumover
1's and shows an after tax
‘feaches a maturity level of $ 22.3 million after 5 years and
lion from its first year. The indications are that the project can
». At a capital funding level of 10% of
the total capital requirements, the project has an intemal rate of return to its
Principals of 72%.
‘The proposed project is a sound investment proposal which has the ability to grow
at a higher than normal rate provided the following comes to fruition:~
The Thalwitzer Trust or an invé substance with vested interest in
the industry becomes co-sponsor and a principal in the proposed ventureUSA
Gulf Of Mexico
Tamaulipas
Cludad Victoria
Alamo
PozaRica
Martinez de la Torre
Veracruz City
Veracruz
Figure 1. Map Of Citrus Production Areas in Mexico