Professional Documents
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Nama Mahasiswa
NIM
Dosen Pembimbing
Dosen Pembimbing
: Siti Hasnia
: 10.05.366
: 1. Rosmida, SE
: 2. Mujiono, S. pd. MM
ABSTRAK
: Siti Hasnia
: 10.05.366
: 1. Rosmida, SE
2. Mujiono, S. Pd, MM
ABSTRACT
Mobile is a communication tool that could be carried to connect one to the other
when the long distance. Samsung is one of the largest manufacturers of telecommunications
equipment as well as the largest company in Firlandia, and the company is best known for
his cell phone products. The research was conducted at the Polytechnic of Bengklis. The
purpose of this study to find out how much the number of Student Business Administration
Studies Program Polytechnic Bengkalis using Samsung Mobile brand, as well as knowing the
factors that affect student Business Administration Studies Program Polytechnic Bengkalis
buy samsung Mobile brand, and to determine the most dominant factor that influence the
purchasing decisions Samsung Mobile brand in Student Business Administration Program.
The variables studied were consumer buying interest with five indicators, the data was taken
by questionnaire technique. Research shows that the factors that influence the buying interest
there are five factors including brand, promotion, price, quality, and design. While the most
dominant factor is the design of the indicator.
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