BY

Sohini Pal
Sayantani Dhar

About Outlook traveller

It is the monthly magazine. That means 12 issues per
year. Its all about the destination places where we
can travel easily with the help of Traveller magazine
as a guide.

Data tabulation &

interpretation
Duration of subscription:
The people can subscribe for 1 year, 2 years, 3 years
& 5 years. Here we can see that the people want to
subscribe for 5 years more. As the percentage is 41%
than the others.
Opening regarding the contents:
Regarding the content of Outlook Traveller, people
are saying that it is good. As the percentage is 65%.
Opining regarding delivery mode:
The magazines are delivered through courier service.
Though some customers are not receiving the
magazines at proper time but their opinion is good
about the delivery mode. As the percentage is 46%.
Opining regarding subscription schemes:

There are many subscription schemes through which

the customers are more attracted towards it. There
are many gifts which are given to the customers with
the subscription. As 56% of the customers are saying
that the schemes are good.
Preferred brand:
85% of the customers preferred the Outlook Traveller
& 15% of the customers preferred the Outlook News.
So the people preferring the Outlook Traveller brand
more than the others.
Duration of association with Outlook:
As we have already seen that the Duration of
Traveller magazine readers are higher for the 5 years
subscription, so here we can also say that the
association with Outlook above 5 years is higher. As
41% of the customers are associated above 5 years.
Recommendation to others:
63% of the customers recommends to others for
sometimes.
Suggestions:
The customers have suggested many things. Like
32% of them are saying that the Delivery need to be
improve more, 19% of them are saying that the gift
related problem need to be checked, 12% are saying
about the improvement of content, 5% are saying

regarding the better offers & 32% of them have not

given any suggestions.