Professional Documents
Culture Documents
Team 2
Dobrescu Monica
Lazarean Adrian
Oprea Balais Razvan
Patru Giorgiana
Popovciuc Anna
Introduction
Distributors in Illinois,
Michigan, Ohio and West
Verginia.
It held top position in
West Verginia for last 50
year as an old school
beer.
Price: 2.25$ per bottle,
4.99$ for a six-pack.
Brand equity
Mountain Mans
Competition
Industry analysis
MMBCs
survival
reason: it
served a
large enough
market with
a strong
brand.
Company Strategy
Males
Working class / Blue
Collar
Older Generations
Baby Boomers
The Hardworking Man
Factors of success
Strong brand
Quality of products
Authenticity
Times of change
anti-big-business values
13% of the adult population in 2005, but
accounted for more than 27% of total beer
consumption and was growing
Conclusions
Light beer
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Recommendations
Thank you!
ANY QUESTIONS?