Fantastic Voyage

02/03/2016

By Danielle Gibbs

Resistance to Antibiotics

Market Research for Target Audience

For my Target Audience of young teens between the age of 11 14 I
would like to produce an educational animation presenting how
bacteria can become resistant to antibiotics.
I decided to research popular media, specifically the video game
culture and the genre of 2D platforming games. I chose this means of
design because it is a familiar format of games that young teens know,
which can also be expanded to a wider audience.
I want to make this animation visually appealing as many young
students learn better through visual means and it can also help low
ability students understand the process of resistant to antibiotics in a
way that will be easier for them to learn.

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