Assignment #2

1. In terms of assignment documentation method, please follow the

Appendix of the CORA 3D eBook in your Learning Pack.
2. Title, Author (Name, Class, Date, your eLearning Pack serial number,
and the 4 collab. companies you have ( a MUST!)
Daniel Roberts, March 6th, 2016. (Submitted from Cork, Ireland)
My eLearning Pack ID is IE655-Spring 2016-36-32.
Four Collaborative Companies:
1.
2.
3.
4.

Sea-Doo
Modern Machine Shop
HJC Helmets
Schmalz

3. Statement on who has done the work EACH individual, and this is
true for all assignments, must submit an assignment by himself/
herself!
Dan Roberts has completed all of the work identified in this project.
4. Contents
Intro
Methodologies
Main Body
Maritime User Need Identification
CORA
Ranky-Taguchi
CORA Analysis
Summary
5. Introduction and Objectives of the Project

The objectives of this project are to identify the user needs of Green
Personal Watercraft (PWC) and determine which engineering solutions
are best to meet those needs.
6. A brief description of the methodologies applied.
The textbook was utilized to identify the potential requirements. CORA
analysis was applied to complete the analysis.
7. The Main Body of the project:
1. Read Chapter Six in the 3D eBook: Review and explain in a few
sentences each image what the customer requirements were /
could have been based on the images offered (image files:
IMG_1122 to IMG_1174 section).
Propeller (1122): Must be able to connect to an engine and push
against water to propel it through the ocean. Must be able to last
for a specific period of time (i.e. 5 years) and must be able to last
in a corrosive environment (i.e. seawater).
Bracket (1123) Must be able to withstand the weight of what it is
holding and then some. Needs to be able to be moved by the
user, and last for a certain period of time (i.e. 5 years) under
normal use. Must also be able to last in a corrosive environment.
Wood Hull (1145): Must be able to be water tight and resist the
forces of the water against the hull. Need to be streamlined to
minimize drag. Must be able to last for a specific period of time
(i.e 5 years) and be able to withstand a corrosive environment.
Wood Wall (1148): Must be mostly water tight, but not as tight as
the hull. Will need to hold up in multiple weather environments
and temperature (i.e. snow and rain). Must be able to last for a
specific period of time (i.e. 5 years). Must be paintable.
Boat Bow (1150): Must be strong enough to withstand for forces
of upcoming waves and potential knocks into the pier. Must be
able to withstand the environment (i.e. snow and rain) and prevent
water entry into the word to prevent the wood from rotting. Needs
to support the rest of the ship and last for a specific period of time
(i.e. 5 years).

Bow Wood (1151): Must be able to be assembled using screws

and fit in allotted space available. Should be water resistant to
allow it to not rot in a very wet environment. Must be able to
support the deck above it. Should last a specific period of time
(i.e. 5 years.)
Pier (1157): Must float and allow for easy tying up of boats to it.
Needs direct connection to the firm land. Should allow for as
many boats to tie up as possible. Will need to move with the tide.
Will need to withstand many different weather environments (i.e.
water and snow). Should last a specific period of time (i.e. 20
years).
Pier Attachment Ropes (1159): Must be strong enough to
withstand a tensile force equal to the boat. Must be long enough
to allow to be tied up against the pier, with some slack. Will need
to still be functional while wet and last a specific period of time
(i.e. 20 years). Should be made from something that will be
sustainable, like hemp.
Boat Engine (1171): Must be able to deliver mechanical energy to
a propeller located under water. Will need to be able to be
operated from on the boat. Must have enough power to propel
the boat at a reasonable speed (i.e. 30 knots). Must be able to
function in a corrosive environment (i.e. seawater). Should last a
specific period of time (i.e. 10 years).
Engine Block (1172): Must be strong enough to contain the
explosions from the pistons of the engine. Need to be as
lightweight as possible, but still perform its core function. Will
need to have a way to allow gas/air mixture into the chamber and
remove the exhaust. Must stay lubricated. Must be able to
operate in a corrosive environment and be able to last a specific
period of time (i.e. 10 years).
Engine Parts (1174): Must be strong enough to withstand forces
while engine is operating. Electrical components must be able to
deliver required voltage and amperage with no outside influence.
Must be able to operate in a corrosive environment and be able to
last a specific period of time (i.e. 10 years).

2. Based on Chapters 7 and 8, develop your own CORA product

requirements model using the CORA Excel Template. Focus on
creating a sustainable green design!
See attached completed CORA.
3. Show your main requirements, and solution processes in this
spreadsheet, that you have to customize, based on the CORA
Template spreadsheet.
See attached completed CORA.
4. In this assignment, also use our Beta ver. Ranky-Taguchi
calculator (in the same DVD in a separate directory) for designing
an experiment for a given case. Read the Word file first, then
study the spreadsheet examples, then study the CORA
requirements analysis method, and finally calculate at least one of
the parameters you need in the CORA spreadsheet using the
Ranky-Taguchi calculator. Look for bugs! If you find one I'll give
you extra 10% for the entire course! Also, note, that Fanny is
French, therefore the English writeup needs more work... it is still
in beta, but will be very good soon...The maths is already very
good.
See attached completed Ranky-Taguchi calculator.
5. When you finish your CORA spreadsheet calculations, make sure
you analyze and explain the results:
1. What is your analysis of the calciulated results, and what
are your decisions based on the CORA analysis, and why?
The device should be powered by a natural gas engine and
not a battery powered device or fuel cell. The natural gas
powered option was determined to have the highest relative
importance rating.
GPS integration and navigation should be provided over a
map. GPS has shown to be better than a map.
A fiberglass hull should be used over a plastic hull or
wooden hull. Fiberglass hulls were highest, but not much
more than wooden hulls.

The manufacturing plant should be solar powered over gas

powered. Gas did not provide any many benefits.
Just in Time (JIT) supply concepts should be utilized over
storing all the materials at the manufacturing site. JIT is
more efficient.
Use of recycled materials, 3D printing and efficient use of
vacuums in manufacturing should be used instead of hand
fabrication.
The product should be shipped directly to the customer and
dealers should not be used. Battery powered delivery
trucks may be incorporated, but it is not a strong
requirement. Dealers introduce additionally inefficiencies in
the system.
2. Show me, that you understand what you should do and
why... all based on the CORA spreadsheet.
The most surprising part of the CORA was that natural gas
and not battery power, was identified as the method to
power the PWCs. This is due to the range and
manufacturing costs. Gas motors currently have a further
range than battery engines and gas engines are cheaper to
manufacture. This demonstrates that a main focus of the
company needs to be to improve the manufacturing
capability of electric engines.
The wood hulls also surprisingly were rated very well, but
still just short of the fiberglass. This was due to the
continued cheap and easy manufacturing of wood
compared to fiberglass. Another manufacturing material
could be investigated.
Also, the use of the old dealer model was identified to be
very inefficient and adds waste to the delivery process that
does not need to be there. Therefore, the company will
focus on direct selling to the customer.
3. Also find the top three largest AIR numbers in the CORA
matrix and explain what are you going to do with the

findings? This analysis of the results is critical! I would like

to see that you understand the results of CORA and then
you can manage your design team, based on the results!
Many students miss this, don't be one of those!
The top three AIRs are:
Natural Gas Powered and Battery Powered PWCs: These
were the two top AIRs, but the CORA was designed in a
manner that only one could be chosen. However, as they
have both been identified as high, it should be identified
how to combine the technologies into a Hybrid PWC. This
may allow the manufacturing costs of the electric motor to
be lower while still lowering emissions.
3D Printing: This number was so high because it has a big
impact on the manufacturing efficiency and is very
environmentally friendly. This method should be applied to
other manufacturing methods to help improve them as well.
4. Also explain to me how the design specification gained from
CORA integrates with the manufacturing plans. (This
product and process / manufacturing / assembly process
integration is crucial to achieve full green PLM!)
As the gas powered PWC was identified as the best option,
a large investment needs to be made into the electric
engineering and manufacturing process to improve the
result. This will require methods to make the product
cheaper to make and more environmentally friendly during
the manufacturing process itself.
6. Also show how your (real, or made up, i.e. the 5th) company can
collaborate in designing new hardware/ software / service with
a Sustainable GREEN PLM focus with the collaborative
companies. (There are 4 companies you have to collaborate with;
explain HOW you are planning to do this together with THEM.
YOU MUST WORK WITH THEM; sorry; the boss says so...).
Promenade Concepts will work with SeaDoo to improve the
manufacturing processes common to both our companies. The
big focus here will be on the fiberglass and engines that are

common to both and can use manufacturing improvements.

Promenade Concepts might license their product to SeaDoo due
to name recognition.
HJC Helmets will be utilized in the same manner as SeaDoo,
focusing on the fiberglass and safety side.
Modern Machine Shops will be consulted for improved potential
manufacturing techniques, and the new techniques that are
identified by Promenade Concepts will be shared via the
magazine.
Schmalz will be consulted to improve the manufacturing process
using their vacuum technology. Due to the high volumes that
Promenade Concepts will see, any small increase in efficiency in
the manufacturing process will be imennse.
7. Last, but not least do not forget your social networking content (as
above).
Identified in the Social Networking section.
8. Summary (i.e. what has been achieved)
An analysis of the user requirements and proposed engineering
solutions has been proposed for the PWCs to be produced by
Promenade Concepts. The analysis has identified that currently
Natural Gas powered engines better meet the customer needs
than current battery powered engines. This presents to options
for Promenade Concepts at this moment; provide more
investment into the manufacturing of electric engines, or proceed
with natural gas powered PWCs.
9. Further work needed / proposed
The investors of Promenade Concepts will have to be consulted
to determine if they wish to continue with the investments into
battery engines, or if they require income now and therefore will
require sales of natural gas powered models.
10.
References and Bibliography (including the CDs, Internet as
a main source of information)

Ranky, Paul G. Concurrent / Simultaneous Engineering Methods,Tools and Case Studies Within a Lean Six-Sigma
Quality and Sustainable, Globally Collaborative Green PLM
(Product Lifecycle Management) Framework. Ver 7.1. CIMware
USA Inc and CiMware Ltd., UK.
11.
N/A

Appendix (if necessary)