Presentation on Consumer Behavior about

Ayurvedic Medication

Prepared by,
Group No. 7
Mitesh Shah
Nirav Patel
Punit Laheru
Bhupendra Zala
Hiren Darji
Keyur Savalia
 Content Outline

 Introduction
Methodology
Consumer survey
Analysis
Conclusion
References
 Introduction

 Traditional Method
 Consumer Behavior
 Place
 Methodology
a. Sample Size
b. Analysis
 Analysis
ALWAYS
7%
 Medicine without
NEVER
consulting doctors SOMETIMES 37%
56%

 Awareness about Ayurvedic Medication-100%

Rating of Ayurvedic, Allopathic, and Homeopathic medicine

50
45
40
35
30
25 46
20 34
15 20
10
5
0
ALLOPATHIC AYURVEDIC HOMEOPATHY

• Allopathic medicines are more effective

 Efficiency of Ayurvedic medicines

32%
43% YES
NO
DEPEND ON TYPE
OF PROBLEM

25%
 Impression of Ayurveda

30
25
20
15
26 23.5
10
16
5 12 9 9
4.5
0

 Complete curability and traditional treatment are most identical

things
 Consumers’ satisfaction

Satisfied consumer response Unsatisfied consumer response

70 40

60 35 3
13
30
50 8
9 TRADITIONAL
LACK OF
TREATMENT 25 DOCTORS
40 COMPLETE
NOT
CURABILITY
AVAILABLE
14 NO SIDE EFFECT 20 11 EXPENSIVE
LONG TERM
30 LONG TERM
EFFECT
15

20
10
28
14
10
5

0 0
Satisfied Unsatisfied
 Consumers’
response towards
the price

Expensive than allopathic medicines

NO
41%

YES
59%
Money spent
on Ayurvedic
medication

30

25

20

15

10

0
Rs.100-199 Rs.200-499 Rs.500-999 Rs.1000- Rs.2000- Rs.4999 +
1999 4999
 Brand
Awareness

No of response

Brand known by consumer

70
60
50
40 68
56 61
30 51
20
21
10
0
HIMALAYA DABUR ZANDU VICCO OTHERS
Company names
Availability of
Ayurvedic
medicine

NO
31%

YES
69%
 Ayurvedic
medicines in
different diseases

25

20

15
23.17
% Response

10
14.6 14.29
5
2.22 2.22 0.95
0
Ayurvedic medicines
for Gastro Intestinal
problem

% of Response for ayurvedic products for gastro intestinal problems

Azmo dadi
churna
Local products 6%
15%
Sheth brothers
Kanchnur 26%
guggul(Baidyana
th Company)
12%
Shreylax
4%
Trifla
guggul(Zandu)
36%
 Ayurvedic
product for skin
problems

% of Response for ayurvedic products for skin problems

Ayur herbal cold cream Vicco termaric cream
10% 13%

Krack cream
15%
Fair & Lovely
ayurvedic natural
fairness cream
37%

Boro plus(Himani
product)
25%
 Ayurvedic
Product for Joint
pain

Gunaspartha
5% Arthcare oil
2%
Vicco narayanni
15% Arthcare capsule
2%

Mahayog raj
guggul(zandu)
33%

Moov
43%
 Ayurvedic
Medicines for
Hair Problems

% of Response for ayurvedic products for hair problems

Dhrutkumari sparsh
5%
Ayur products
15%

Mahabhrungraj oil
38% Keshkanti
3%
Nyle shampoo
15%
Vatika shampoo
23%
 Ayurvedic
products for
teeth problems

% of Response for ayurvedic products for teeth problems

Colgate herbal
10% Dabur red
21%

Dabur babool
31% Vicco toothpaste
14%

Misvak toothpaste
24%
Conclusio
n

 Belief towards Ayurvedic medication

 Elders prefer Ayurveda

 Cosmetics
Referenc
e

 Kumar, A. (1998) Medicine and the Raj: British

Medical Policy in India, 1835–1911, Sage Publications,
New Delhi.
Mudur, G. (2001) ‘Indian doctors decry proposal to
teach traditional medicine’, British Medical Journal,
vol. 323, p. 1090
Sivarajan, V. V. & Balachandran, I. (1994) Ayurvedic
Drugs and Their Plant Sources, Oxford & IBH
Publishing Co, New Delhi..
 Thank

You