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Perception

Perception: is a process
by which individuals organize

and interpret their sensory


impressions in order to give
meaning to their
environment.
Factors Influencing Perception:

1.) Perceiver

2.) Target

3.) Situation
Person Perception:

Making Judgments
About Others
Attribution Theory

Two Types of Causes:

1) Internal

2) External
Three Factors of the
Attribution Theory:

1.) Distinctiveness

2.) Consensus

3.) Consistency
Self Serving Bias
Fundamental
Attribution Error
Shortcuts in Judging Others:
1.) Selective Perception
2.) Halo Effect
3.) Contrast Effects
4.) Projection
5.) Stereotyping
Specific Applications in
Organizations:
1.) Employment Interview

2.) Performance Expectations


(Self Fulfilling Prophecy)

3.) Performance Evaluation

4.) Employee Effort

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