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Questionnaire Name - Questionnaire about milk product and

Mengniu

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1 How often do you drink milk?

ABCDE-

Daily (2)
2-3 days (3)
1-2 weeks (3)
Monthly (4)
Others, (0)

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Entertainment

Computer & Network

Society

Search

Showing 1-20 of 56 | Next | Last

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2 What type of milk products do you buy? (You can choose one or more.)
ABCDEFG-

Fresh milk (Be kept in fridge) (9)

Milk powder (2)
Box milk (Not be kept in fridge) (4)
Yogurt (5)
Ice cream (9)
Cheese (4)
Others, (0)

No Selection (1)
Select 1 item (3)
Select 3 items (1)
Select 5 items (1)
Select 7 items (0)
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Select 2 items (4)

Select 4 items (2)
Select 6 items (1)
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3 Which brands of milk do you always buy?(You can choose one or more.)
ABCD-

surveys . surveying

Mengniu (2)
Kowloon Dairy Milk (6)
Daily Farm (5)
Yili (0)

E-

Others, (2)

No Selection (2)
Select 1 item (7)
Select 3 items (0)
Select 5 items (0)
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Select 2 items (4)

Select 4 items (0)
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4 On average, how much do you spend on buying milk products per month?
ABCDEF-

$0-$20 (3)
$21-$40 (4)
$41-$60 (3)
$61-$80 (1)
$81-$100 (0)
Above $100 (1)

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5 Where do you usually buy these products?

ABCDE-

Supermarket (7)
Retail Store (1)
Convenience Store (e.g. 7-eleven) (4)
Restaurant (0)
Others, (0)

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6 What factors would affect your choice - Taste?(1=Least Important, 5=Most

Important)
ABCDE-

1
2
3
4
5

mark (0)
marks (0)
marks (1)
marks (4)
marks (7)

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7 Quality?(1=Least Important, 5=Most Important)

ABCDE-

1
2
3
4
5

mark (0)
marks (0)
marks (1)
marks (4)
marks (7)

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8 Brand?(1=Least Important, 5=Most Important)

ABCDE-

View Details

1
2
3
4
5

mark (0)
marks (1)
marks (8)
marks (2)
marks (1)

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1)

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9 Price?(1=Least Important, 5=Most Important)

ABCDE-

1
2
3
4
5

mark (0)
marks (0)
marks (4)
marks (2)
marks (6)

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10 Reputation?(1=Least Important, 5=Most Important)

ABCDE-

1
2
3
4
5

mark (0)
marks (1)
marks (5)
marks (3)
marks (3)

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11 Sales Location?(1=Least Important, 5=Most Important)

ABCDE-

1
2
3
4
5

mark (1)
marks (1)
marks (5)
marks (1)
marks (4)

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12 Choice?(1=Least Important, 5=Most Important)

ABCDE-

1
2
3
4
5

mark (0)
marks (2)
marks (6)
marks (2)
marks (2)

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13 Package?(1=Least Important, 5=Most Important)

ABCDE-

1
2
3
4
5

mark (1)
marks (3)
marks (5)
marks (1)
marks (2)

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14 Nutrient value?(1=Least Important, 5=Most Important)

ABCDE-

1
2
3
4
5

mark (1)
marks (0)
marks (5)
marks (3)
marks (3)

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15 Personal problem?(1=Least Important, 5=Most Important)

ABCDE-

1
2
3
4
5

mark (1)
marks (1)
marks (4)
marks (4)
marks (2)

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16 Have you ever heard Mengniu? / Do you know Mengniu?

AB-

Yes (to Q.17 -28) (5)

No (The END. Thank you for your help.) (7)

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17 Where did you heard Mengniu?

ABCDE-

Newspaper & Magazines (1)

Friends or Relatives (2)
Television (0)
Stock Market (1)
Others, (1)

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18 What do you think about the products of Mengniu

- Taste?(1=Least Important, 5=Most Important, N/A=Not applicable)
ABCDEF-

1 mark (0)
2 marks (1)
3 marks (1)
4 marks (2)
5 marks (1)
N/A (0)

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19 Quality?(1=Least Important, 5=Most Important, N/A=Not applicable)

ABCDEF-

1 mark (0)
2 marks (0)
3 marks (3)
4 marks (1)
5 marks (1)
N/A (0)

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20 Brand name?(1=Least Important, 5=Most Important, N/A=Not applicable)

ABCD-

1
2
3
4

mark (0)
marks (0)
marks (2)
marks (1)

EF-

5 marks (1)
N/A (1)

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