Professional Documents
Culture Documents
Challenges current music video made by artist his is just dance sequence our
one contains narrative and performance
Structured
Visually appealing
Conventions
Visually appealing
The scenes with the main artist was filmed inside a nice looking location which was located in
secret park. This was to provide the audience with a setting to start the music video off with
while also being visually appealing.
The second location is inside another park in the same general area to show a form of continuity
in the locations used with the narrative and performance scenes. This scene was filmed inside a
park because a park can have the connotation of being a romantic setting.
The third location used was the fence which had locks on the fence. This location was in
Shoreditch. The lock fence was chosen to show to the audience a representation of love.
Costume
The costume which is worn by the artist in the performance section is casual and smart
clothing, such as the snap back, shirt and the black smart trousers. This costume was to
show our artist as being in clothing which is comfortable and casual while looking stylish.
This was something which the target audience was looking for in the music video.
For the narrative section the audience which both the male and female wore were both
casual clothing which would people would normally wear in a casual setting. This is to
make both the artists be shown as being natural.
Props
The props which were used in this music video were the use of having a mobile
phone to show the communication between the male and female in the narrative
sections.
Another prop which was used is one which has a significance throughout the
storyline which gives it a more deeper meaning, this was found to be in relation to
Rick Altmans theory with a set of pleasures. It gives the audience an intellectual
puzzle. It was the use of the Lock.
Performance
This was then used as a base layer to slot the narrative sections
into their locations.
Narrative
The narrative section of the music video follows through with the
lyrics in the music video to show a progression of the story in
conjunction with the lyrics.
Ancillary Task
I had made sure that the codes and conventions of the ancillary
tasks were shown.
Showing a link between the music video and the digipak and
advert
Digipak
For my digipak I had followed the general conventions of a digipak and put a slight spin
on it which has hardly been used in the digipaks which I had researched.
For my front cover I had used the main artist with the lens flare, this was an extremely
visually appealing image. Another thing which I done that went against the codes and
convention was having the album name as the front cover instead of having the artists
name on the front cover. This was to have a focus more on the album compared to the
artist which most people would know who the artist is based on the artists look.
On the back cover of the digipak, it shows the artists name and the track list on the side which are
featured in the album. The back cover is mainly used to show the songs which are in the album in
the artists album. This also shows the barcode and the studio name which is a convention on a
digipak.
I broke the normal convention of a digipak by having the artists name being shown on the back
cover of the digipak instead of the front of the digipak. This was done because I wanted to portray
this section of the digipak on the back on the back compared to the front.
The next section of the digipak which was the middle cover of the digipak was made just to show
an appealing image with the image of the snap back which states never give up.
The inner panels which I have chosen is a single image which covers 3 panels. This image has been
placed in a way which the spines of the inner panels go over the section of the image which is a
black colour, this makes it so that the image has a sense of flowing through the entire inner panels.
In the middle section of the inner panel has the section which will be placed for the cd, this will be
the middle part of the image, and the cd will have the image which is behind this section as being
the cd skin, this is to make the image flow with the cd.
On both the side panels is to show a thank you for the artist to his fans, this also is placed in a way
which does not go over the skyline.
This is because most other artists dont have this section on their digipaks which I felt to be
something which connects the artist to their fans. This is something which goes against the normal
conventions of a digipak which is done by most people.
Advert
For the advert, I had found no concrete examples of adverts which would be located
on a music magazine advert so I had to base this advert on what I would assume the
advert to revolve around on a music magazine.
This contains, the artist name, album name, when the album is going to be released,
and on which platforms this is going to be released on such as a ITunes, Spotify
YouTube and google play store.
In terms of the image I decide to follow the code of having continuity between the
digipak and advert to show that it flows together, this meant that the image that I
used as the main image for the digipak is the same one used for the advert.