Market Day Product - Marketing Lesson Plan

Grade level
Subject
Background
Overview &
Materials

Timeframe

Objectives and
Goals
Standards

Procedures

3rd
Social Studies (Economics & Marketing unit)
Students have created a product, either individually or with a partner,
to sell at their annual Market Day. They will mass produce this product
within a set of requirements and advertise it to their classmates. Money
earned at Market Day will be donated to a voted upon charity.
Students will create short commercials for their Market Day product
using a 21st century tool.
Materials:
iPads
Chromebooks
Pre-selected sample commercials
Product prototype and any other student-selected props
Space (can use either library or Science lab, if not reserved)
This lesson will be conducted over 3-4 days, during students one-hour
Social Studies period
*Note: To ensure everyone was able to create a commercial, we also
pulled students in small groups throughout the day for 30-minute
windows to write and film commercials.
Students will be able to use Padlet to create a story map about a
commercial. They will also write a script to promote their product, using
persuasive techniques. Students will be able to film with their iPads and
edit their commercial using WeVideo on their Chromebooks.
1.1.2 Use prior and background knowledge as context for new learning.
1.2.3 Demonstrate creativity by using multiple resources and formats.
2.1.6 Use the writing process, media and visual literacy, and
technology skills to create products that express new understandings.
3.1.4 Use technology and other information tools to organize and
display knowledge and understanding in ways that others can view,
use, and assess.
3.3.4 Create products that apply to authentic, real-world contexts
4.1.7 Use social networks and information tools to gather and share
information.
4.3.4 Practice safe and ethical behaviors in personal electronic
communication and interaction.
Day 1 (in class): Together we will watch a sample market day
commercial and discuss its components (price, persuasion, introduced
a problem then a solution). Then students will brainstorm ideas for their
own commercials. When they have an idea they will draft a script and
storyboard using Padlet, using the format of a sample Padlet provided
(attached)

Day 1-2 (in lab/library): Students will begin filming their commercials
with iPads. With the help of a one of the teachers, they will save their
videos to Google Drive and then access them on their Chromebooks. A
teacher will help them upload the video to WeVideo and walk them
through editing options.
Day 2-3(in lab/library): Students will continue editing their
commercials by adding music and effects. This will be done in small
groups to allow extra attention and instruction. When finished they will
save the link, and the DTL will upload the links onto their website for
their classmates to see.
Note: Students will be working at their own pace and may be on a
different days tasks than their peers. Lessons will be led by DTL and
CU student (me) and will be supplemented by their classroom teachers.
Pre-conference planning notes

Sample Storyboard This storyboard was created in Padlet, for

students to use as an example when brainstorming their own ideas.
Link to view it larger: http://padlet.com/wall/wnp36x00dy0n

Student Videos (exemplars of student work)

https://www.wevideo.com/hub#view/579436546
https://www.wevideo.com/hub#view/579594799
Post Conference Thoughts From Lesa Higgins
I have worked with Emily over the last several days as part of her field

experience at the Elementary Level. Emily has been outstanding in working

with teachers and students alike. She met with teachers even when I was
busy with other classes so that she could plan collaborative lessons. She
worked with students with me and without me, recording their work and
teaching them a new tool, wevideo, so that they could edit their recordings.
She was very helpful with all aspects of teaching and running a library. She
was comfortable and confident working with volunteers, staff and students.
She reflected on her work and showed an awareness of how she could
improve. During the process of working with third graders as they edited their
videos, she expressed that she had too many students and would have

chosen smaller groups next time. Since I was teaching a different class in the
lab at the time I was not there to observe her lesson so I appreciated her own
insight into how things went.
Emily was an excellent partner to work with during her field experience. I
hope Jeffco gets to hire her someday.
Let me know if you have any questions.

Link to Lesas assessment:

https://docs.google.com/document/d/1FjErh4ZoYdGmjeC6QDFPwYuB2E
a_u8WdkcmAkKDOnJ4/edit
Reflective Thoughts
This lesson went really well, though it was certainly more work
than I realized when we started! I learned so much about student
expectations, planning, and being prepared! Since it was a weeklong
project, I was luckily able to make adjustments as we went, such as
altering group sizes and making clearer expectations for the script and
editing. For example the first day I worked with a large group and there
were so many questions, many students ended up wasting time while
they sat and waited for me to answer. To resolve this, I broke down the
instructions even further with detailed steps and reduced the group
sizes I instructed. Overall this took the same amount of time, but I was
able to give more individualized attention, and students were able to
complete the given tasks more quickly.
A huge takeaway from this lesson was the importance of careful
planning. For example I familiarized myself with WeVideo thoroughly,
but I had not accessed it from a student account. It was a little bit
different, which causes some minor hiccups during instruction. In the
future I know to plan from the students perspective. Learning the
program was very beneficial though, and I think it will be a great
resource to add to my toolbox! I also became familiar with Padlet,
which is a great technology tool with many possibilities. I look forward
to using these in the future!