September 26-27, 2014 On the Air Audience Survey

Thank you so much for joining us for the first Robbins Pops performance of the 2014/2014 Edmonton
Symphony Orchestra Season! We took the audience back in time to the fabulous 1940s; a time of War
and peace; a time of jitterbugging and swing dancing, catchy radio jingles, and the everlasting songs of
the decade.
Please take a few minutes to answer the following questions. Your feedback will help us plan future
programming for the Edmonton Symphony Orchestra. You will also be entered into a draw to win a pair of
tickets for the February 19, 2015 performance of Feeling Groovy: The Music of Simon & Garfunkel.
Name:

Age:

Postal Code:
Gender:
How often do you attend ESO performances?

Single Ticket Buyer

New Subscriber

Frequent Subscriber (5 Seasons or Less)

Long-time Subscriber (5 Seasons or More)

What shows in our season are you most interested in attending?

Masters

Pops

Lighter Classics

Sunday Showcase

Late Night with Bill Eddins

Special Performances (Christmas at the Winspear, Education Concerts, etc.)

How interested are you in the following cultural activities? (Mark one for each)
Very Interested
A.

Visiting local art galleries or museums

B.

Attending musical theatre performances

C.

Attending opera performances

D.

Attending ballet performances

E.

Attending classical music concerts

F.

Attending local stage plays

Somewhat Interested

Not Interested

G.

Attending local music performances

H.

Attending local comedy shows

Approximately, how many times did you attend any of the arts events/exhibits over the last 6
months?
A.

Visit art galleries or museums

B.

Attend musical theatre performances

C.

Attend opera performances

D.

Attend ballet performances

E.

Attend classical concerts

F.

Attend stage plays

G.

Attend classical music concerts

H.

Attend local music performances

I.

Attend local comedy shows

On average, how far in advance of a performance/event do you plan to attend?

(Choose one)
A.

The day of the performance/event

B.

One week before the performance/event

C.

Two weeks before the performance/event

D.

One month before the performance/event

E.

3-6 months before the performance/event

F.

Other

Which of the following best describes your role in the process of deciding whether or not to
attend local arts performances/events?
Often

Sometimes

A.

Normally, I am the primary decision-maker

B.

I participate in a joint decision process (with friends or family)

C.

I usually go along with the decision of the group or individual

Never

How important are each of the following factors on your decision to attend any type of local arts
performance?
Very Important

Somewhat Important

Neutral

Not Important

A.

The cost of tickets

B.

Good seat availability

C.

The day and time of the performance

D.

Whether or not your spouse or partner wants to go

E.

If the performance is family friendly

F.

The works being performed

G.

A high quality performance

H.

The guest artists or featured performers

I.

If there are interactive elements to the performance (audience engagement)

J.

If the performance is historically influenced or based on true events

K.

If the performance includes multiple art forms (musical theatre performances)

L.
On the Air was a unique performance. The performance included a variety of art forms! The
Edmonton Symphony Orchestra performed alongside actors and vocalists, a male and female
chorus, and swing dancers. In a few words, can you tell us what you thought of the performance?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
The deadline for submission is October 27 , 2014, and we will be drawing the winning names on
October 31 , 2014. We will contact the winners by phone or email.
th

st

Thank you, from the Edmonton Symphony Orchestra!