Managing

Director
Zihuna Faiz

Marketiing
Manager

HR Manager
Fathmath Suha

Hair Dresser

Make-up artist

Ahmed Shafiu

Facialist

Receptionist

Others
35%

Style &
Profile
15%

Seeza
20%

Sheri
30%

STRENGHTS

WEAKNESSES

Have extensive space to cater

Poor brand awareness.

for customers

Little financial resources

Flexible seating arrangement

Lack of communication at the

Qualified and skilled beautician

current stage

in the field with experience.

Poor adaptability to market

Wide range of equipments and

conditions

tools
Superior products

OPPORTUNITIES

THREATS

Growing demand

There are many existing salons

New product users

High competition from the

Emerging markets

dominant leaders

Changing customer tastes

86.5

21.8
10.1
3.8
1997

3.7
1998

23.2

13.3
8.8

3.5
1999

2000

2001

2002

2003

2004

2005

We assume that Women will use the internet

services
Main objective will be to provide services with
the use of latest trends

Secondary (O' level)

Higher Secondary

Diploma Level

First Degree / Masters

51
44

44

43

39

37

35

20

1995

2006

71
64

64.5

67

65

46

15-19

20-24

25-29

30-34

35-39

40+

Sales

750069

216069

2009

787572

220872

2010

Profit

826951

197572

2011

868298

197498

2012

911713

240913

2013