The emergence of microblogs, so called weibos, is one of the major developments of the last few years. Microblogging started in China at roughly the same time as in the US, But really took off in 2010. For journalists, microblogging could be seen as a threat to the entire media business model.
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CHINESE MICROBLOGGING BEST PRACTICE GUIDELINES_EN.pdf
The emergence of microblogs, so called weibos, is one of the major developments of the last few years. Microblogging started in China at roughly the same time as in the US, But really took o…