Focus group

My music video will be for the song Pressure by Chase & Status ft Major Lazer. The music video
will be a dance video, however it will be slightly unconventional to most dance music videos. This
is because their will be I will be using amateur dancers and will not have a set choreography. The
focus of the music video will be a dance battle between to people, who are meant to be rivals to
them. This is because the title of the song relates to having the pressure on them, and how they
want to win.
The song will open with a tracking shot going from outside on the street going into a shed. There
will be a lot of dark lighting, mainly with use of dark purples, greens. However there will also be a
prominent bright lighting counteracting it. It will show a crowd sat around an open space in the
middle of the shed. Two people will be seen in the middle who are challenging each other to a
dance battle. They subsequently start dancing. The first set of dancing will be by one of the
dancers, and will be a freestyle dance. Every time that the tempo changes he, dances either faster
or slower. While the music video is being filmed it will have people dancing in the background, all
dancing with a different style. It will show two girls dancing with each other and they will eventually
turn and sing to the camera. Afterwards we see the other dancer perform his dance moves. After
he finishes his dance moves we see the first dancer going to make a comeback, but then another
two dancers walk into the shed and challenge both of the dancers. They perform their dance
routine, whilst the girls still sing, and then we see the two main dancers retaliate. As the dance off
ends there is another tracking shot as we leave the shed until next time
1. What age demographic do you think will be most suited to this music video?

2. What gender do you think will enjoy this music video more?

3. Which socio-economic group do you think that this music video will be targeted towards?

4. What kind of lifestyle do you think the target audience will live? (e.g. skater, emo, chav etc.)

5. What location do you think the target audience that this will appeal to will live in? (South,
Midlands etc)