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FACTS, FIGURES & FACES

Use a basic design as a starting point. Replace photo areas with MODULES: photo collections, Q&As, calendars, charts,
infographics, narratives, summary lists, top 10 lists, FYI boxes, quote boxes (with candid portraits), etc. Modules expand coverage.
components of module design:
HEADLINE(S):
teaser (primary),
teller (secondary)
DEFINED COVERAGE AREA
lines, graphic(s), color blocks,
opacity/transparency effects, etc.
COPY:
quotes, labels, idents, stories




 
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SEPARATION GUIDELINES:
consistent space between
elements (1 to 4 point)

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PHOTOS:
COB, collection, candid portraits, objects
DOMINANT ELEMENT:
photo(s), graphics, type

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Coordinate
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with the overall
design of the
book and/or
section.

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Vary sizes & shapes

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Define the
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Repeat fonts &

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Look at professionally designed magazines, newspapers, car, travel & college

brochures, ads, annual reports, web pages and Pinterest for design ideas.
024183 25279.0416

Create a unique
look for each
module.



 
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Repeat colors &

graphics from the
primary story.





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Maintain
vertical &
horizontal
guides.