Focus group

How old do you think the target audience is?

Is the product/advert aimed at men or women?
What ethnicity do you think the target audience?
What channels do you feel it should be broadcasted on?
Which socio economic groups would this advert be focused on?
A-UPPER MIDDLE CLASS
B-MIDDLE CLASS
C1-LOWER MIDDLE CLASS
C2-SKILLED WORKING CLASS
D-WORKING CLASS
E- STUDENTS/UNEMPLOYED
Plot- see the vinyl player in different places, then we see it being opened, with
close ups of the product and then we see an older couple dancing to the modern
music being played on the recod player
Does it suit the target audience?