Proposal to create a suite of web & print promotional materials for

Galtn Travel
Bloomsburg University of PA
Bloomsburg, PA 17815
October 5, 2015

Table of Contents
Introduction.pg. 3
Agency Needspg. 4
Our Solutions...pg.4
Work Flow...pg. 5
Timeline...pg. 6
Cost..pg. 7
Qualifications..pg. 7
Conclusion..pg. 9
Appendices ....pg. 9
gantt charts (print/digital)

Introduction
As a startup travel agency, Galtn Travel will benefit greatly from having a variety of
marketing materials. The opportunity we have to submit a proposal in order to create a
professional platform for Galtn Travel is very much appreciated. We believe that we
have the skills and knowledge needed to create a web suite (e.g., Facebook, Twitter,
Instagram, and website), as well as a collection of supplemental print-based materials
(e.g., business cards, flyers, brochures and pamphlets) that will serve the marketing
needs of Galtn Travel. We will create both digital and print resources that will be easy
to use, for navigation by the administrators (Galan and Martin) and by users (potential
vacationers) alike. Based on our preliminary discussion, we have identified the needs
and potential solutions we would like to address through the implementation of this
project.

Agency Needs
Digital:
Galtn Travel has no web presence at this time. A digital persona is vital for any
business in todays marketing landscape. A web site for the agency is needed as a
landing for clients and potential clients using search engines, while social media are
needed to provide clients with a means of connecting, communicating and sharing
content and experiences.

Print:
Galtn Travel has no print materials at this time. Such materials will allow the agency to
market its travel opportunities to clients in-person. Business cards, brochures,
pamphlets, and flyers are needed in order to compliment proposed digital materials and
maximize effectiveness overall.

Our Solutions
Digital:
In the digital age, a suite of web sites and social media profiles is a necessity for
marketing and communication purposes. Web materials will provide clients with
resources for information about products and services offered by Galtn Travel, as well
as a way for clients to connect and communicate with the agency before, during and
after their stay.
The website will be the primary web presence for the agency, and will connect directly
to all Galtn Travel social media profiles. It will serve as a comprehensive informational
resource with multimedia content to engage users. Instagram, Twitter and Facebook
profiles will provide users with a platform to view, create and share digital content
related to Galtn Travel. Social media will foster a deep personal connection between
Galtn Travel and its clients, enticing them to further their business with the agency and
share their experiences with social media connections, thus generating more potential
clientele.

Print:
Print materials are a necessity and will compliment the digital suite with hard resources
that Galtn Travel can provide for clients in-person. Such materials can be created in
bulk and given to clients to keep with them and remind them of the brand and potential
travel opportunity.

The creation of flyers will allow Galtn Travel to advertise and provide clients with a brief
preview of the VIP lifestyle that the agency offers with its packages. Business cards
will provide both agency administrators (Mr. Galon and Dr. Martin) with a way to
network professionally and give clients a source to refer to for contact information. The
pamphlets and brochures will provide Galtn Travel with several longer-form
informational materials that will offer clients a more in-depth look into the packages
offered at both destinations (Punta Cana and Puerto Plata.) These documents will
compliment materials found online and provide potential clients with pricing options and
additional details. A logo and brand slogan will be designed to provide an identity and
personality for the agency that will leave a lasting impression in the minds of
consumers. This suite of materials will provide customers with hard-copy visuals and
corresponding descriptions, transforming Galtn Travels services into an enticing ideal
for those who have not heard of or have not yet been to these destinations.

Workflow
The goal of a web suite is to create a digital identity for the company in order to interact
with a targeted audience. The goal of print materials is to compliment digital resources
with hard copies and to further the credibility of the company in the minds of clientele.
The complete list of digital and print products we will develop is as follows:

Digital:
Website: A website will be created using Wordpress which will contain information on
Galtn Travel including fees, attractions, and descriptions of certain packages. The page
will use circular navigation and include a live Twitter feed.

Instagram: An Instagram account will be created containing pictures and media

illustrating the exclusive opportunities that Galtn Travel has to offer (facilities,
amenities, advertisements, etc.). The account will be able to be shared with Facebook
and Twitter.

Twitter: A Twitter account will be created containing pictures, media, hashtags, and
brief statements illustrating the exclusive opportunities that Galtn Travel has to offer
(facilities, amenities, advertisements, etc.).

Facebook: A Facebook account will be created containing pictures, media, and

descriptions illustrating the exclusive opportunities that Galtn Travel has to offer
(facilities, amenities, advertisements, etc.).

Print:
Logo: A logo will be created using Adobe Photoshop which can be used to identify
Galtin Travel throughout the rest of the portfolio pieces. This image will be saved as a
.gif image in order for the background to remain transparent. As a result, the image will
be usable in an infinite number of print and mediated situations.

Business Cards: Business cards will be created using Adobe InDesign that feature
the logo of Galtin Travel and contact information that clients would require in order to
view the website, make appointments with an agent, or book a trip.

Flyer: Flyers will be created using Adobe InDesign for the Punta Cana and Puerto
Plata featured locations which can be utilized to entice the audience to seek out more
information about planning a trip by featuring graphics of each location. It will also
include web and contact information.

Brochure: Brochures will be created using Adobe InDesign that will contain
information about Galtn Travel along with brief descriptions of the featured locations
(Punta Cana and Puerto Plata). Images will be used as an additional tool for an extra
persuasive effect. The brochures will be used for quick access to information.

Pamphlet: Pamphlets will be created using Adobe InDesign that will contain many
images and descriptions displayed thoroughly. This will help the audience visualize the
featured locations of Punta Cana and Puerto Plata. It will promote the VIP life and
include contact information regarding Galtn Travel.

Timeline
If Galtn Travel would like to go forward with the web suite, these are our dates for
completion:

Digital:
The web team has already created a web suite that includes a web site and social
media outlets for Galtn Travel. They will continue to develop and maintain web-based
materials over the course of the next two months. Beta copy of all materials will be
ready for usability testing by 10/26/15, and usability testing for all web-based materials
will be completed by 11/2/15. Activation of the final web suite is currently scheduled for
11/16/15.

Print:
The print team will be working on the print products over the course of the next
month. The logo will be completed by 10/19/15 and will be ready to be proofed so that it
can be used on other print products. Templates of the flyers, brochures, business cards,
and pamphlets will be completed and ready for proofing on 11/2/15, when we will meet
with the administrators of Galtn Travel to ensure they are fully satisfied with the print
products. This will allow the team an ample amount of time to revise and print test each
product before project completion on 11/23/15. The project will take a total of 7 weeks to
complete, including revision.

Cost
Since our Media and Print team members are Bloomsburg University students, we have
the challenge of balancing this project with other academic requirements.
Another limitation is that our project deadline is on November 23, 2015. Despite the
challenges we face, we are prepared to meet all deadlines agreed upon with
enthusiasm. This will however, require for administrators to meet with us in order to
approve our documents or suggest changes to them. Accepting this proposal will cost
Galtn Travel only time and travel expenses in exchange for an overall business
platform.

Qualifications
Digital Team:
Rebecca Hess, the Digital Audience and Usability Manager, is a senior Mass
Communications major on the public relations track with a minor in digital rhetoric and
professional writing. She has participated in several curricular enhancement grants
through the College of Liberal Arts. In this, she created strategic communication plans
for several clients. Deliverables in these projects included plans for a website, social
media presents, special events, and fundraising. She is the Vice President of the Public
Relations Student Society of America (PRSSA) and is a sister of the Kappa Phi sorority.
Janet Sanderson, the Digital Content Manager, is an English literature major with a
minor in professional writing and digital rhetoric.
Justin DeArmitt, the Digital Technical Manager, will oversee the building of the website
and the inclusion of links to all necessary social media. For the past four years he has
studied Digital Forensics at Bloomsburg University. This field includes digital

investigations, network security, and a deep understanding about how a computer

stores data. He has also included many different types of programing classes in his
coursework. These languages include Java, Visual Basics, and Structured Query
Language (SQL). With this background has a high understanding about how
computers work both on and off the internet and a good understanding of how to
manipulate a computer to perform functions of his choosing. A minor in Professional
Writing compliments his digital background and allows him to explain highly technical
information in a comprehensible manner. As the technical manager he will utilize these
skills to build an efficient and user-friendly website.
Denise Parker, the Project Manager of the Digital team is currently a senior at
Bloomsburg University of Pennsylvania. She is currently finishing up her studies in
Public Relations and Professional Writing. During her time at Bloomsburg she has held
the position of Philanthropy chair of her sorority Phi Sigma Sigma as well as been
involved with DASL, Bloomsburg Universitys leadership and volunteering program. This
past year she has completed internships for two companies, Disney and Alligent. While
working for Disney Denise worked leading an entertainment group and ensuring
customer satisfaction. During her time at Alligent she help set the foundations for a
public relations department. She also aided the lung cancer department in the launch of
Keytruda, a immunotherapy treatment and cure for cancer. Throughout her various
experiences she has gained the knowledge and experience on what is expected to be a
successful leader of a team.

Print Team:
Nick Cellucci, the Print Project Manager, is a senior mass communications student at
Bloomsburg University of PA with a focus in journalism and a minor in professional
writing. He works as a communications assistant for Bloomsburg Universitys Marketing
and Communications Department, writing and editing content for both web and print
publications in addition to overseeing the work of other MarComm staff writers. He is the
On Campus editor and head of Radio production for BUnow.com, as well as a
production manager for 91.1 FM WBUQ. All of these positions involve the management
of both people and content. His coursework at BU has included writing and evaluating
technical documents, digital art, video production, public relations, web design,
emergent and social media, and English grammar and usage. These skills and his prior
experience managing content production make him suited for the project manager
position.
Jackie Reuss, the Print Technical Manager, is a senior english and secondary
education major with a minor in professional writing. Her coursework in the minor in
professional writing includes studies in grammar, rhetoric, and document design. She
has also taken coursework in graphic design at Waynesburg University. She is a
member of the United States Army Reserves and is a work study student employed with
the Office of Military and Veterans Resources. She assists Bloomsburg Universitys
Military Liaison in the Office of Admissions in improving marketing and outreach
materials generally. Her specific job is to reach an audience of military servicemembers.

She is an active member of Sigma Tau Delta National English Honors Society, Theta
Kappa Chapter, and currently holds the office of Vice President. This office requires her
to coordinate events and collaborate with other club officers in order to promote
membership and participation efforts within the society. Her multiple leadership
experiences in many different contexts combined with her experience in document
design makes her an ideal candidate for the Technical Managing position of the print
section.
Leah Sanson, the Print Audience and Usability Manager, is currently a senior English
major with a minor in professional writing. She has taken various courses that has led to
the in-depth knowledge of rhetoric, structures of the English language, and the analyses
of many different works of literature. She works at the Bloomsburg University Writing
Center as a writing consultant and also is the member of the Human Resources
Committee there. This requires both peer editing, working well, and collaborating with
others. Through this experience, she has learned the importance of the audience and
exploring the usability of different resources and implementations at the Writing Center.
She is also a member and President of the National Honors English Society, Sigma Tau
Delta, that provides her with critical experience as a leader and coordinating specific
projects and events. She is right for this managing position due to her knowledge of
audience and usability.
Megan Van Doren, the Print Content Manager, is currently a senior psychology major
with a minor in professional writing. She has taken various courses that has led her to a
deep understanding of rhetorical devices, diverse audiences, technical writing styles,
citation formats (APA, MLA, Chicago, etc.), researching methods, cognitive processes,
and other psychological aspects that could benefit professional decision making. She is
also technologically savvy with some computer programmings and social media. She
was a Bloomsburg University Writing Consultant for two years. As a result, she is a
veteran at global level (content) and sentence level (e.g. grammatical, punctuation)
revising. During her spare time, she is involved in many clubs and charity associations,
so she is able to work efficiently in pressured situations, work well with others, and
establish leadership when needed. All of these experiences will help make her an
effective Print Content Manager.

Conclusion
Marketing is essential, and with the digital age it has become much more accessible to
young independent businesses. Our well educated and multitalented group of
undergraduate students will provide affordable labor and create an entire portfolio of
marketing resources for Galtn Travel. When the project is complete, Galtn Travel will
have both an activated web suite and a collection of supplemental print-based materials
useful for marketing their future business.

10

Appendices

Gantt Chart

Meet the Men Behind

Galtin Travel

Puerto Plata
is one of the northern provinces of
the Dominican Republic. The area
has become an increasingly
popular tourist attraction since the
late 1990s offering fine beaches
and access to the
Septentrional mountain range to
the north. With 715 square miles,
it is the 8th largest city in the
Dominican Republic and it is home
to approximately 470,839 people.
Its unique location offers a wide
range of activities that provide
endless opportunities to
vacation-goers.

Galtin Travel was started by two friends from North

Eastern Pennsylvania, Jose Galan and Michael Martin.
Our friendship began through the off-spring of Jose
who happened to be in Michaels college classes.
Through their interaction and a learning of Spanish
through family tutoring, an initial trip to the Dominican
Republic was planned for August 2014. Following that
initial weekend, the possibility of creating something to
make trips available for others became a consideration.
In August of 2015, a second trip occurred and the
reality of purchasing a property as a vacation option
actually transpired. So what happens when you have a
native Dominican and an English professor working
together: Galtin Travel was born and this is our initial
foray into the world of Caribbean vacations.
It is our mission to provide you with a one-of-a-kind
experience and we pride ourselves with providing the
highest quality experience for our guests.
GALTINTRAVEL.WORDPRESS.COM
GALTINTRAVEL@GMAIL.COM

Puerto Plata

All-inclusive Relaxation
Welcome to Puerto Plata! Here you can relax and
enjoy your time away in the lapse of luxury of this
villa and resort. The villa itself features a
spacious kitchen, dining area, and living space
that allows for the most comfortable stay while
you are in the Dominican Republic.
Other amenities featured by this villa include
a beautiful deck with a private pool and hot tub.
Read on for details about the additional amenities
and services included in our all-inclusive V.I.P.
package!

A luxurious Puerto Plata Crown Villa Suite.

The Price of Luxury

Crown Villa Suites (6 to 8 people)

Ocean World Casino, Puerto Plata.

$1750 per week

$95 per day per person all-inclusive**

Immerse yourself

President Suites (2 to 4 people)

$1300 per week
$75 per day per person all-inclusive**

Imagine yourself lounging on the

white sandy beaches of the Dominican

The Royal Suites (2 to 4 people)

$1300 per week
$65 per day per person all-inclusive**

Republic, sipping on free

refreshments, just a stone's throw

from the privacy of your luxurious

villa. This exclusive getaway provides
the rest and relaxation you are looking
for in a carefree atmosphere. Leave
your worries behind and let us take
care of the rest!

Seaside spa at Puerto Plata.

**Daily all-inclusive fees are paid to the resort

All inclusive VIP package includes:

Personal golf cart

11 Restaurants
12 Bars
7 Beaches
Nightclub ICE
Limousine or Helicopter ride to and from airport
In suite mini bar
In suite breakfast cooked by personal chef
Yin Yang Spa access
Pool side BBQ

Not just a

vacation,
but a lifestyle.

Experience the paradise of

Puerto Plata like a V.I.P.

Lounge on the beach, hit the night club, play some
golf, unwind at the spa, and dine in luxury, all for
as low as $1750 for a full week!

Not just a vacation,

but a lifestyle.
GALTINTRAVEL.WORDPRESS.COM
GALTINTRAVEL@GMAIL.COM

Punta Cana
is one of the South Eastern
provinces of the Dominican
Republic. The area has been a
popular tourist attraction since
the 1970s, featuring fine
beaches that face both the
Caribbean Sea and Atlantic
Ocean. It is home to
approximately 43,982 people
and with 183.51 square miles,
it simultaneously offers a
sense of peaceful seclusion
and lively adventure.

Meet the Men Behind

Galtin Travel

Galtin Travel was started by two friends from North

Eastern Pennsylvania, Jose Galan and Michael Martin.
Our friendship began through the off-spring of Jose
who happened to be in Michaels college classes.
Through their interaction and a learning of Spanish
through family tutoring, an initial trip to the Dominican
Republic was planned for August 2014. Following that
initial weekend, the possibility of creating something to
make trips available for others became a consideration.
In August of 2015, a second trip occurred and the
reality of purchasing a property as a vacation option
actually transpired. So what happens when you have
a native Dominican and an English professor working
together: Galtin Travel was born and this is our initial
foray into the world of Caribbean vacations.
It is our mission to provide you with a one-of-a-kind
experience and we pride ourselves with providing the
highest quality experience for our guests.
GALTINTRAVEL.WORDPRESS.COM
GALTINTRAVEL@GMAIL.COM

Punta Cana

All-inclusive Relaxation
Welcome to Punta Cana! Here you can relax and enjoy
your time away in the lapse of luxury of this villa and
resort. The villa itself features a spacious kitchen, dining
area, and living space that allows for the most
comfortable stay while you are in the Dominican
Republic. Other amenities featured by this villa include
a beautiful deck with a private pool and hot tub. Read on
for details about the additional amenities and services
included in our all-inclusive V.I.P. package!

A luxurious Punta Cana Crown Villa Suite.

The Price of Luxury

Crown Villa Suites (6 to 8 people)
$1750 per week
$95 per day per person all-inclusive**

President Suites (2 to 4 people)

$1300 per week
$75 per day per person all-inclusive**

Chef preparing a customized dinner in Punta Cana.

Immerse yourself...

The Royal Suites (2 to 4 people)

Poolside at the Yin Yang Spa at Punta Cana.

Imagine yourself lounging on the white

sandy beaches of the Dominican

All inclusive VIP package includes:

Republic, sipping on free refreshments,

just a stone's throw from the privacy of

your luxurious villa. This exclusive
getaway provides the rest and relaxation
you are looking for in a carefree
atmosphere. Leave your worries behind
and let us take care of the rest!

Personal golf cart

11 Restaurants
12 Bars
7 Beaches
Nightclub ICE
Limousine or Helicopter ride to and from airport
In suite mini bar
In suite breakfast cooked by personal chef
Yin Yang Spa access
Pool side BBQ

$1300 per week

$65 per day per person all-inclusive **

**daily all-inclusive fees are paid to the resort

Not just a
vacation,
but a lifestyle.

Not just a vacation,

but a lifestyle.

Lounge on the beach, hit the night club, play some golf, unwind at the
spa, and dine in luxury, all for as low as $1750 for a full week!

Experience the paradise of

Punta Cana like a V.I.P.

GALTINTRAVEL.WORDPRESS.COM
GALTINTRAVEL@GMAIL.COM

Kimberly
Abercrombie

Kimberly
Abercrombie

Kimberly
Abercrombie

Kimberly
Abercrombie

Kimberly
Abercrombie

Company Name
www.companyname.com

Kimberly
Abercrombie

Company Name
www.companyname.com

1245 Main Street

Des Moines WA 98198

1245 Main Street

Des Moines WA 98198

p. 555.555.1234

p. 555.555.1234

kimberly@example.com

kimberly@example.com

Company Name
www.companyname.com

Kimberly
Abercrombie

Company Name
www.companyname.com

1245 Main Street

Des Moines WA 98198

1245 Main Street

Des Moines WA 98198

p. 555.555.1234

p. 555.555.1234

kimberly@example.com

kimberly@example.com

Company Name
www.companyname.com

Kimberly
Abercrombie

Company Name
www.companyname.com

1245 Main Street

Des Moines WA 98198

1245 Main Street

Des Moines WA 98198

p. 555.555.1234

p. 555.555.1234

kimberly@example.com

kimberly@example.com

Company Name
www.companyname.com

Kimberly
Abercrombie

Company Name
www.companyname.com

1245 Main Street

Des Moines WA 98198

1245 Main Street

Des Moines WA 98198

p. 555.555.1234

p. 555.555.1234

kimberly@example.com

kimberly@example.com

Company Name
www.companyname.com

Kimberly
Abercrombie

Company Name
www.companyname.com

1245 Main Street

Des Moines WA 98198

1245 Main Street

Des Moines WA 98198

p. 555.555.1234

p. 555.555.1234

kimberly@example.com

kimberly@example.com

Not just a vacation,

but a lifestyle.

Not just a vacation,

but a lifestyle.

Galtin Travel

Galtin Travel

Not just a vacation,

but a lifestyle.

Not just a vacation,

but a lifestyle.

Galtin Travel

Not just a vacation,

but a lifestyle.
Galtin Travel

Not just a vacation,

but a lifestyle.
Galtin Travel

Not just a vacation,

but a lifestyle.
Galtin Travel

Galtin Travel

Not just a vacation,

but a lifestyle.
Galtin Travel

Not just a vacation,

but a lifestyle.
Galtin Travel

Not just a vacation,

but a lifestyle.
Galtin Travel

Galtn Travel Usability Report 1

Galtn Travel Print Materials Test

Leah Sanson, Megan Van Doren, Nick Cellucci, Jacquelyn Reuss

December 4, 2015

Table of Contents

Galtn Travel Usability Report 2

Introduction

Executive Summary

Methodology

Results

Errors

Overall Metric

Recommendations

Conclusion

Attachments

Galtn Travel Usability Report 3

Introduction
Galtn Travel is a new business looking to advertise about their company and gain a
customer base around the Bloomsburg, Pennsylvania area. The materials created through
our Writing in the Internet class this semester include brochures, flyers, and business
cards. These materials include information on the specific resort locations, amenities,
prices, and background information about the business itself.
To determine the effectiveness and gain insight on the readability of these documents, we
created a usability test to get answers. Users are asked to complete a series of routine
tasks. Sessions were recorded and analyzed to identify potential areas for improvement to
the brochure, flyers, and business cards.
Our team member, Leah Sanson, conducted the test for these documents. She used both
brochures, both of the flyers, and the business cards. For completion of this test, she used
a formatted sheet with tasks listed. There was an administrator present that timed the
tasks the participant was asked to complete. She was also able to take note of facial
expressions and any points in which the participant was confused.

Executive Summary
Leah Sanson conducted this usability test at a neutral meeting spot in Warminster, Pa and
Bloomsburg Pa. It took place between November 21, 2015 and November 27, 2015. The
purpose of this test was to determine the usability of the design, information, and figures
of these print materials prepared for Galtn Travel.
Six people participated in this usability test. Three participated in the usability test for
the Puerto Plata location and three participated in the usability test for the Punta Cana
location. Typically, there would be a larger number of participants to determine a more
accurate depiction of the usability of these documents. Each session lasted about twenty
minutes.
In general, all participants thought that the print materials for Galtn Travel were eyecatching, clear, and straightforward. 66% of the participants thought that the information
on the brochures were strategically placed and they thought the brochures made it easy to
find information. 83% of the participants have travelled recently or are currently in the
market to buy a package to travel over seas. 50% of the participants were from
Bloomsburg or the surrounding area.

The test identified only a few minor problems including:

Unclear descriptions of package prices in brochures
Typos on center page of brochure
Lack of information about the layout of the villas
Lack of description of golf course on brochure

Galtn Travel Usability Report 4

Off-spacing on one of the panels of the brochure.

We found that some of our information was a little vague and unclear. We also gained
insight to the opinions of future customers on the different layouts and colors of the
business cards. This allowed us to make necessary changes and our documents improved
because of this. Copies of the questionnaires are included in the Attachments section.
Methodology
Sessions
The test administrator contacted and chose participants based on their desire to vacation
outside of the United States as well as their current location. The test administrator tried
to choose participants that were located around the Bloomsburg area. The test
administrator sent e-mails to different options for participants and explained the scenario.
Participants responded with their availability and then the meetings were scheduled based
off of that. During the session, the test administrator explained the test session and the
different components to this test. Participants read the task scenarios and tried to find the
information on the different print materials.
After the completion of all of the tasks, the administrator asked the participants to
describe their experience and provide any feedback that would be helpful to the project.

In addition, the test administrator asked the participants the following overall website
questions:
What the participant liked most.
What the participant liked least.
Recommendations for improvement.
Participants
All participants either traveled outside of the United States recently or are looking to
travel overseas soon. Six participants were scheduled over a seven-day period and all
eight participants completed the test successfully. There was an average of one
participant per day. Of the six participants, three were female and three were male.
Evaluation Tasks/Scenarios
Test participants attempted completion of the following tasks based on the print materials
prepared for Galtn Travel.
Find the prices for 6-8 people to stay at a villa
Find the contact information on the flyer
Find the contact information on the business card

Galtn Travel Usability Report 5

Results
Task Completion Success Rate

Leah Sanson recorded the task times along with any comments that the participants had
after completing said tasks.
All participants successfully completed Task 1 (find prices), 2 (find contact information
on flyers), and 3 (find contact information on business cards).
Task Completion Rates
Participant
1
2
3
4
5
6
Success
Completion
Rates

Task
1

Task
2

Task
3

100%

100%

100%

Time on Task
The testing software recorded the time on task for each participant. Some tasks were
inherently more difficult to complete than others and is reflected by the average time on
task.
1. Find the prices for 6-8 people to stay in a villa
2. Find the contact information on the flyer
3. Find the contact information on the business cards
Time on Task

Task 1
Task 2
Task 3

P1

P2

P3

P4

P5

P6

1.96

2.5
1
.5

4.10
1.4

2
.88
.4

1.3
.5
.8

1.45
.68
.75

1.88
.5

1.11

Errors
There were no errors by any of the participants during this testing.

Avg.
TOT*
2.22
1.06
.68

Galtn Travel Usability Report 6

Overall Metrics
Likes, Dislikes, Participant Recommendations
Upon completion of the tasks, participants provided feedback for what they liked most
and least about the website, and recommendations for improving the website.
Liked Most
The following comments capture what the participants liked most:
Description of company on the back fold of the brochure
Graphics
Font of flyers
Descriptions on brochures
Background on brochures
Liked Least
The following comments capture what the participants liked the least:
Too many words on brochures

Recommendations for Improvement

Clear up confusion with the pricing of the villas by making diction more specific
Proofread for any last mistakes
Provide more information on the suites and the layout of the villas
Less descriptions on brochures
Recommendations
The recommendations section provides recommended changes and justifications driven
by the participant success rate, behaviors, and comments. Each recommendation includes
a severity rating. The following recommendations will improve the overall ease of use
and address the areas where participants experienced problems or found the

Change

Justification

Severity

Make the pricing of the

villas less confusing and
more specific.

Participants across both tests took the

longest to find this piece of information
out of all the other tasks.

Moderate

There were negative comments about this

aspect of the brochure

Conclusion

Galtn Travel Usability Report 7

Most of the participants found the print documents for Galtn Travel to be well
constructed, very useful, and aesthetically pleasing. Having these documents to advertise
this new company is very important and completing a usability test gives us just the right
information on how potential customers will view these documents. Implementing the
recommendations and continuing to work with users is very important to the successful
implementation of advertisement materials and will ensure a continued user-centered
brochure, flyer, and business card.

Format Courtesy of: Usability.gov

Galtn Travel Usability Report 8

Attachments

Galtn Travel Usability Report 9

Galtn Travel Usability Report 10

Galtn Travel Usability Report 11

Galtn Travel Usability Report 12

Galtn Travel Usability Report 13