Professional Documents
Culture Documents
90
overview
80
Company overview
Microsoft was founded in 1975. Their mission is to enable 70
people and businesses throughout the world to realize
60
their full potential by creating technology that transforms
50
the way people work, play, and communicate.
Their strategy: High-value activities enabled by a family 40
30
of devices and services.
Revenue pattern
Commercial
liscencing
Device and
consumer
liscencing
Computing
and gaming
hardware
Phone
Hardware
Devices and
consumer
other
Revenue
in billion
PAT
CAGR
20
10
0
PAT
Margin
201
2
201
3
201
4
Investment Highlights of
Microsoft
Devices and Consumer revenue grew 8% to $12.9 billion.
Xbox console sales totalled 6.6 million units, with strong holiday
season performance.
The Companys products include operating systems for computing
devices, servers, phones, and other intelligent devices.