HARMONY SCHOOL OF INNOVATION FORT WORTH

8100 S Hulen St Fort Worth 76123 Phone: (817) 386-5505 Fax: (817) 977-1727

School Public Relations/Communications Plan

2015-2016
Assignment 3

OMER DOGAN

EDUC 5320 Communication & Public Relations for School Administrators

Dr. Carol Henrichs

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Omer DOGAN

HARMONY SCHOOL OF INNOVATION FORT WORTH

8100 S Hulen St Fort Worth 76123 Phone: (817) 386-5505 Fax: (817) 977-1727

Table of contents:
Cover Page...1
Table of Contents.2
Harmony Public Schools.....3
Academic Calendar 2015-2016 .....4
Community Relations Mission5
Harmony School of Innovation Mission....5
Core Values...5
Harmony Core Values.5
Strategic Goals 2015-2016..6
Harmony School of Innovation Fort Worth Demographics..6
Harmony School of Innovation Communication Plan.....8
Target Audiences.....9
Objectives...10
Strategies11
Methods.12
Printed material and letters.12
Email communication.12
The Social Media Tools.12
Mobile Application..13
The School Website...13
Notifications and Alerts.14
Evaluation...14
References.15

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Omer DOGAN

HARMONY SCHOOL OF INNOVATION FORT WORTH

8100 S Hulen St Fort Worth 76123 Phone: (817) 386-5505 Fax: (817) 977-1727

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Omer DOGAN

HARMONY SCHOOL OF INNOVATION FORT WORTH

8100 S Hulen St Fort Worth 76123 Phone: (817) 386-5505 Fax: (817) 977-1727

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Omer DOGAN

HARMONY SCHOOL OF INNOVATION FORT WORTH

8100 S Hulen St Fort Worth 76123 Phone: (817) 386-5505 Fax: (817) 977-1727

Community Relations Mission:

To build public understanding and support for Harmony School of Innovation Fort Worth.

Harmony School of Innovation Mission:

Harmonys mission is to prepare each student for higher education by providing a
safe, caring, and collaborative atmosphere featuring a quality, student-centered educational
program with a strong emphasis on science, technology, engineering, and math (STEM).

Core Values:
Founding members of Harmony believe that excelling in math and science prepares
youth to succeed in college, the workplace, and the 21st century. Harmony schools
demonstrate that, with a high-quality program and the right social and emotional supports in
place, all students, regardless of racial or economic background, can achieve outstanding
results. Harmony has developed a set of core values that inform and guide the organization
in all aspectsfrom the classroom to the central officeand contribute to a consistent,
results-oriented culture across all regions and schools.

Harmony Core Values:

High Expectations:
Every student will learn and grow into a successful and productive citizen.
Dedicated Staff:
We do whatever it takes to help our students reach their goals.
Working Together:
Our students, parents, and staff work in harmony to create a strong community of success.
Character Matters:
We guide our students to value integrity, show respect, and be responsible.
STEM for All:
Every student will graduate with a strong understanding and appreciation of STEM and how it
connects to the real world

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Omer DOGAN

HARMONY SCHOOL OF INNOVATION FORT WORTH

8100 S Hulen St Fort Worth 76123 Phone: (817) 386-5505 Fax: (817) 977-1727

Strategic Goals 2015-2016:

Harmony School of Innovation will;

Maximize every child's learning

Create safe, nurturing learning environments

Enhance parent and community engagement and satisfaction

Attract, develop and retain exceptional staff

Maintain effective, efficient and innovative support systems

Manage fiscal resources effectively and efficiently

Harmony School of Innovation Fort Worth Demographics

These details on the school's student body are based on data reported to the government.
Total Enrollment

420

9th Grade

71 Students

10th Grade

68 Students

11th Grade

54 Students

12th Grade

28 Students

Student Diversity
This is the breakdown of ethnicity and gender of a school's student body, based on data
reported to the government.
Ethnicity/Race
Total Minority Enrollment (% of total)

61%

American Indian/Alaskan Native

Enrollment (% of total)

1%

Asian Enrollment (% of total)

14%

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Omer DOGAN

HARMONY SCHOOL OF INNOVATION FORT WORTH

8100 S Hulen St Fort Worth 76123 Phone: (817) 386-5505 Fax: (817) 977-1727

Black Enrollment (% of total)

15%

Hawaiian Native/Pacific Islander (%

of total)

0%

Hispanic Enrollment (% of total)

28%

White Enrollment (% of total)

39%

Two or More Races Enrollment (% of

total)

2%

Gender
Male (% of total)

52%

Female (% of total)

48%

Economically Disadvantaged Students

These are the percentages of the school's students eligible for free or reduced-price lunch,
based on data reported to the government.
Free Lunch Program (% of total)

28%

Reduced-Price Lunch Program (% of

total)

12%

Total Economically Disadvantaged (%

of total)

40%

Data are based on the 2012-2013 school year.

AP and Advanced Placement are registered trademarks of the College Board. Used with
permission.
International Baccalaureate (IB) data provided by International Baccalaureate of North
America. Used with permission.

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Omer DOGAN

HARMONY SCHOOL OF INNOVATION FORT WORTH

8100 S Hulen St Fort Worth 76123 Phone: (817) 386-5505 Fax: (817) 977-1727

Harmony School of Innovation Communication Plan:

(INTERNAL-EXTERNAL)
The purpose of Harmony School of innovations Communications Plan is to present a
clear framework for communicating with our school community. The plan addresses two
types of school district audiences: internal (students, teachers, staff, administration and
School Board) and external (parents, businesses, civic groups, faith-based organizations,
and other members of the Harmony School of Innovation community).

There are a couple of guides for the crisis like bad weather condition, fire, Tornado, or
any kind of threat. These Emergency Procedures Guides will help the staff members and
students to handle the situation in secure. For more information please check your email or
see Mr. Derby.
Teachers and office workers will support all the program in the school and plan
everything before the program.
The Public Relations & Marketing Department will manage publications, marketing,
community relations, and offer leadership on all communication services and strategies for
the district under the direct supervision of the Superintendent.

Two driving questions for every program or activity will be:

1- How does this program bring benefits to our students and our staff members?
2- How do we communicate with the public before and after this program?

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Omer DOGAN

HARMONY SCHOOL OF INNOVATION FORT WORTH

8100 S Hulen St Fort Worth 76123 Phone: (817) 386-5505 Fax: (817) 977-1727

Target Audiences:
A-Internal
1. Students
2. Staff
i.

Teachers

ii.

Office Workers

iii.

Support Center workers

iv.

Administrators

3. School Board
i. Board President
ii. The First Vice President
iii. The Second Vice President
iv. The secretary

B-External:
1. Parents
2. Prospective Employees
3. Parent Organizations
4. Business Community
5. Civic Groups
6. Senior Citizens Groups
7. Community Groups
8. Colleges and universities
9. Private Schools and School Districts
10. Electronic MediaWebsite, E-mail, Connect Ed, Facebook, television,
11. Print Medianewsletters, newspapers, flyers, etc.

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Omer DOGAN

HARMONY SCHOOL OF INNOVATION FORT WORTH

8100 S Hulen St Fort Worth 76123 Phone: (817) 386-5505 Fax: (817) 977-1727

Objectives:
The communication objective is to improve two way communications of staff
members, teachers, students, parent and community. It is also to keep in touch with Fort
Worth communities such as sheriff, fire department and the others.
1- Make the communication flow clear in staff, parents and students.
2- Provide ongoing training for teacher and administrators to improve their in and our
communications skills.
3- Provide training session in the school for all staff and administrators.
4- Provide outside training session for all faculty members and find substitute teacher
for them.
5- Provide regular information for school and district wide issues.
6- Provide meeting for teachers who have issues with public communication and
support them with extra help by experienced teachers or trainers.
7- Utilize districts TV station to deliver messages to the community, both internal and
external.
8- Improve a system for better flow of information from parents/community to the
district
9- Prepare information and publish them in T.V. and newspaper.
10- Prepare video clips for social media such as Facebook, YouTube and Twitter.

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Omer DOGAN

HARMONY SCHOOL OF INNOVATION FORT WORTH

8100 S Hulen St Fort Worth 76123 Phone: (817) 386-5505 Fax: (817) 977-1727

Strategies:
1- Keep all communication method and information clear and simple.
2- Translate the information pieces in a couple of languages which are used in the local
area.
3- Target the audiences and prepare information flyer according to them.
4- Dont be late to communicate with the communities and give the information on time.
5- Keep all the necessary information in an easy reachable place like school website.
6- Follow up if the information reached the target audiences such as parents or
communities.
7- Call the individuals for face to face meeting for more serious cases.
8- Keep the door open for publics and have an open door policy.
9- Highlight the important part of the messages in the flyer or letter.
10- Train all the faculty members in or out of school on time.
11- Improve the faculty members communication skills.
12- Keep the eye on the local and national media and pay attention the stories about the
school and education.
13- Prepare your stories and publish them in the school website and send them to the
local and national newsletters.

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Omer DOGAN

HARMONY SCHOOL OF INNOVATION FORT WORTH

8100 S Hulen St Fort Worth 76123 Phone: (817) 386-5505 Fax: (817) 977-1727

Methods:
1- Printed material and letters
a) Flyers
b) Brochures
c) Booklets
d) Posters
e) Student Handbook
f) Teacher handbook
g) Inclement Weather Brochure
h) Inclement Weather Booklet
i) School Board Posters
j) Wednesday Newsletter
k) School Report
l) Progress Report Card
m) Health Issue letter
n) School Student Council weekly letters.

2- Email communication
All the faculty members will use the school email addresses for all type of
communications and the faculty members will be responsible from their responses.

3-

The Social Media Tools

All the social media tools will be used by the responsible people and the faculty
members will help them to provide information and data. The social media tools will be
updated regularly.

a) The School website: www.hsifortworth.org

b) School Facebook Account: https://www.facebook.com/hsifortworth
c) School Twitter Account: https://twitter.com/hsifortworth/
d) School YouTube channel: https://www.youtube.com/user/hsifortworth
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Omer DOGAN

HARMONY SCHOOL OF INNOVATION FORT WORTH

8100 S Hulen St Fort Worth 76123 Phone: (817) 386-5505 Fax: (817) 977-1727

4- Mobile Application:
Mobile apps are becoming a very popular method for schools to communicate.
A mobile app can make it efficient to access common information like alerts,
calendars, directories, news and lunch menus. While the mobile app is not ready to
replace the website, the website content needs to be accessible through the app.
There are two mobile applications in our school system. These applications are
for parents use. One of them is PARENTMOBILE and the other one is SIMSDATABASE. Parents can be alerted with these applications and also they can see
their children progress, their grades, schedule and tardiness. Parents can
communicate with their childrens teacher by these applications
.

5- The School Website:

A website serves an important purpose for school districts and its schools: to be
a self-service portal for all information for the school. Websites have changed over
the years in how they are designed. As Harmony School of Innovation Fort Worth, we
have a very friendly website. This is the website: www.hsifortworth.org On the top of
the website ,there is a link for the future parents of Harmony School of Innovation
Fort Worth. The future parents can apply for the next school year. They can get more
information about the application procedure. There are a lot of buttons under the
application link for more info. On the right of the website there is a place to login.
Teachers, Administrators, students and parents can use this part to login and see
their progress and to have access to the necessary links. Also all parents and the
others can reach the announcements about the upcoming events. These
announcements are short versions of the actual news. When the people click on the
link says more, they will get more information. On the bottom of the website there
are two links for our mobile applications. Parents can download the applications on
their PC and install to their smartphones. If they want to download the app on their
smartphones directly, they can do it. This is the easiest way to install the applications.
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Omer DOGAN

HARMONY SCHOOL OF INNOVATION FORT WORTH

8100 S Hulen St Fort Worth 76123 Phone: (817) 386-5505 Fax: (817) 977-1727

6- Notifications and Alerts:

Critical emergency information and important reminders need to be
communicated through a
notification system that provides SMS (text), voice and email. These types of systems
may or may not integrate with other channels but serve a purpose for time-critical
messages. Parents typically have the ability to customize their preference and receive
the preferred method of communication. Schools need to be sensitive to how this type
of messaging is utilized. Our harmony parents can choose any communication
methods of these to be alerted. There are some local radio stations that have deal
with Harmony School of Innovation Fort Worth and they will make announcements a
couple of times in the mornings.

Evaluation:
1- Collect all data and review from the social media tools and organize them
2- Bring all the data gathered by Facebook YouTube and twitter review to the school
board meeting
3- Value the faculty members thoughts and their suggestions for communication to
improve it.
4- Keep up the surveys and evaluate the data.

Note: This communication plan will be reviewed and checked by the school board
member and superintendent and will be update regularly.

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Omer DOGAN

HARMONY SCHOOL OF INNOVATION FORT WORTH

8100 S Hulen St Fort Worth 76123 Phone: (817) 386-5505 Fax: (817) 977-1727

References:
1-School Communication Planning Guide (Campus Suite)

2-Harmony Public Schools Staff Handbook

3-Harmony Public schools Student Handbook

4-Hampton City Schools Communication Plan

5-https://www.campussuite.com/3-steps-creating-school-communications-plan, February 10,

2016

6-Orange Unified School District Communication Plans

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Omer DOGAN