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Assurance of Learning Assessment

Examination
BGSU Acct 2220 Spring Semester
2015

Comp-XM Exam Overview:


Each student becomes the CEO of their own Andrews
Company.
Each student will make all decisions for their Company
and individually compete against three computer teams.
Exam Scenario:
As CEO of Andrews Corporation, you will make four rounds of
decisions and answer five rounds of Board Queries. Your
competition is Baldwin, Chester & Digby.
All participants compete against computer competitors, but
each scenario is structured differently. As with the current
simulation, the quality of your decisions directly affects the
position of your company. Your individual simulation decisionmaking performance is evaluated using the Balanced
Scorecard.

Purpose:
The Comp-XM Exam is an Assurance Of Learning (AOL)

assessment tool.
Goal: Student demonstration of their business skills and business
acumen.
There are two parts to the Comp-XM Examination (See Online
Exam Guide)
1) A business simulation (similar to the current simulation)
2) A series of questions, presented by the board, called Board
Queries.
Thrift
Core
Nano
Segment
Segment
Segment
Buying
Buying
Buying
Note:
Thrift and Core
(similar to Low-Tech).
Criteria
Criteria
(similar
to High-Tech). Criteria

Elite
Segment
Buying
Nano and
Elite
Criteria

There are four unique Market Segments:

The competitive landscape is not even:


Each company begins from a different starting point.
Each company has four existing products. You may choose to
add new products.
Students compete against 3 computer-managed companies.
Note: You need to develop a Sales Forecasting tool (Update
our posted Excel file?)

How is it graded?
There are 2 grading components.

#1: Balanced Scorecard


(50%)
The Balanced
Scorecard examines
how well your
company is managed.
4 Perspectives:
Finance
Internal Business
Process
Customer
Learning and Growth

#2: Board Queries


(50%)

Exam questions (Queries) from the Board of Directors.

5 question sets: Generally, 8-10 questions for each round.


All questions are unique to your particular environment.

Specific Board Queries may cover:

Strategic Analysis
Finance
Marketing
Accounting

Operations
Quality Initiatives
HR & TQM
Situation Analysis

Sample Question #1 of 3:
Key: Analyze the
Inquirer to answer.

Sample #2 of 3: How to
answer this?

Sample #3 of 3: How to answer this?


Question Value: 15 Pts
Your Competitive Intelligence team reports that a wave of product liability
lawsuits is likely to cause Digby to pull the product Daft entirely off the
market this year. Assume Digby scraps all capacity and inventory this round,
completely writing off those assets and escrowing the proceeds to a
settlement fund. Assume these lawsuits will have no effect on any other
products of Digby or other companies.
Question: Without Digby's product Daft, how much can the industry currently
produce in the Core segment? Consider only products primarily in the Core
segment last year. Ignore current inventories. Figures are in thousands
(000).
Step 1: Per the Inquirer Production Report, find the products that exist in
the Core Segment and the production capacity available for each of these
products.
Step 2: Combine all potential production capacity for the Core segment.
Note: Be sure to consider that existing capacity can be used to produce
*double* the amount of product (due to the second shift potential).

Prep Work Round 1

Round 2

Round 3

Round 4

Half an Hour 1.5 Hours 1.5 Hours

1.5 Hours

1.5 Hours

Final
1 Hour

Decision rounds take about

There are 5 rounds of

30-75 minutes per round.

Board Queries.
In essence, there is a
wrap-up set of Board
Queries after the four
decision-making rounds.

There are 4 decision rounds.

Items to consider:
a) Be sure to read (and print) the Comp-XM Exam
Guide prior to start.
b) TQM Spending amounts are different than the sim
(pg 4)
c) Pricing and Positioning: Review pgs 5 & 6 to best
prepare.
d) Always buy Capacity one year in advance!
e) Be careful when making significant positioning
changes as R&D time can be substantial.

Exam Materials will be available for review upon


registration.
For Round 1, we will meet Thurs, April 23rd, from 7:309:30 PM in Lab TBA.
After round one, proceed at your own pace through the
remainder of the exam.
This is an individual exam. No consultation with
students/others is allowed.
Any procedural questions can be addressed during office
hours/via email.
The Exam due date is Monday, May 4th at 1:00 PM (EST).
No exceptions.

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