www.michigandaily.

com Apr 1, 2010 - Apr 30, 2010

Dashboard Comparing to: Apr 1, 2009 - Apr 30, 2009
Previous: Visits Visits

20,000 20,000

10,000 10,000

0 0

Apr 5 Apr 12 Apr 19 Apr 26

Site Usage

270,916 Visits 56.91% Bounce Rate

Previous: 267,134 (1.42%) Previous: 69.58% (-18.21%)

729,358 Pageviews 00:02:42 Avg. Time on Site

Previous: 570,332 (27.88%) Previous: 00:02:01 (33.75%)

2.69 Pages/Visit 47.02% % New Visits

Previous: 2.14 (26.10%) Previous: 59.70% (-21.24%)

Visitors Overview Map Overlay

Previous: Visitors Visitors

20,000 20,000

10,000 10,000

0 0

Apr 5 Apr 12 Apr 19 Apr 26

Visitors
154,162 Visits
0 251,726

Traffic Sources Overview

Referring Sites
100,266.00 (37.01%)
Search Engines
97,342.00 (35.93%)
Direct Traffic
71,576.00 (26.42%)
Other
1,732 (0.64%)

1 Google Analytics
 Content Overview

Pages Pageviews % Pageviews

Apr 1, 2010 - Apr 30, 2010 158,055 21.67%

Apr 1, 2009 - Apr 30, 2009 124,487 21.83%

% Change 26.97% -0.72%

/section/sports

Apr 1, 2010 - Apr 30, 2010 18,994 2.60%

Apr 1, 2009 - Apr 30, 2009 15,335 2.69%

% Change 23.86% -3.15%

/section/news

Apr 1, 2010 - Apr 30, 2010 10,882 1.49%

Apr 1, 2009 - Apr 30, 2009 8,964 1.57%

% Change 21.40% -5.07%

/content/bucket-list?page=0,1

Apr 1, 2010 - Apr 30, 2010 10,299 1.41%

Apr 1, 2009 - Apr 30, 2009 0 0.00%

% Change 100.00% 100.00%

/section/opinion

Apr 1, 2010 - Apr 30, 2010 10,248 1.41%

Apr 1, 2009 - Apr 30, 2009 9,911 1.74%

% Change 3.40% -19.14%

2 Google Analytics
www.michigandaily.com Apr 1, 2010 - Apr 30, 2010
Visitors Overview Comparing to: Apr 1, 2009 - Apr 30, 2009
Previous: Visitors Visitors

20,000 20,000

10,000 10,000

0 0

Apr 5 Apr 12 Apr 19 Apr 26

154,162 people visited this site

270,916 Visits
Previous: 267,134 (1.42%)

154,162 Absolute Unique Visitors

Previous: 181,129 (-14.89%)

729,358 Pageviews
Previous: 570,332 (27.88%)

2.69 Average Pageviews

Previous: 2.14 (26.10%)

00:02:42 Time on Site

Previous: 00:02:01 (33.75%)

56.91% Bounce Rate

Previous: 69.58% (-18.21%)

47.02% New Visits

Previous: 59.70% (-21.24%)

Technical Profile

Browser Visits % visits Connection Speed Visits % visits

Internet Explorer Cable

Apr 1, 2010 - Apr 30, 2010 95,003 35.07% Apr 1, 2010 - Apr 30, 2010 105,161 38.82%

Apr 1, 2009 - Apr 30, 2009 120,008 44.92% Apr 1, 2009 - Apr 30, 2009 100,882 37.76%

% Change -20.84% -21.94% % Change 4.24% 2.79%

Firefox T1

Apr 1, 2010 - Apr 30, 2010 87,003 32.11% Apr 1, 2010 - Apr 30, 2010 83,651 30.88%

Apr 1, 2009 - Apr 30, 2009 100,147 37.49% Apr 1, 2009 - Apr 30, 2009 71,946 26.93%

% Change -13.12% -14.34% % Change 16.27% 14.65%

3 Google Analytics
Safari Unknown

Apr 1, 2010 - Apr 30, 2010 58,236 21.50% Apr 1, 2010 - Apr 30, 2010 40,319 14.88%

Apr 1, 2009 - Apr 30, 2009 36,790 13.77% Apr 1, 2009 - Apr 30, 2009 45,221 16.93%

% Change 58.29% 56.08% % Change -10.84% -12.08%

Chrome DSL

Apr 1, 2010 - Apr 30, 2010 25,564 9.44% Apr 1, 2010 - Apr 30, 2010 36,885 13.61%

Apr 1, 2009 - Apr 30, 2009 6,733 2.52% Apr 1, 2009 - Apr 30, 2009 43,014 16.10%

% Change 279.68% 274.38% % Change -14.25% -15.45%

Mozilla Compatible Agent Dialup

Apr 1, 2010 - Apr 30, 2010 1,499 0.55% Apr 1, 2010 - Apr 30, 2010 3,061 1.13%

Apr 1, 2009 - Apr 30, 2009 206 0.08% Apr 1, 2009 - Apr 30, 2009 3,956 1.48%

% Change 627.67% 617.51% % Change -22.62% -23.70%

4 Google Analytics
www.michigandaily.com Apr 1, 2010 - Apr 30, 2010
Traffic Sources Overview Comparing to: Apr 1, 2009 - Apr 30, 2009
Previous: Visits Visits

20,000 20,000

10,000 10,000

0 0

Apr 5 Apr 12 Apr 19 Apr 26

All traffic sources sent a total of 270,916 visits

26.42% Direct Traffic Referring Sites

100,266.00 (37.01%)
Previous: 19.37% (36.36%)
Search Engines
97,342.00 (35.93%)
37.01% Referring Sites Direct Traffic
71,576.00 (26.42%)
Previous: 29.98% (23.44%)
Other
1,732 (0.64%)
35.93% Search Engines
Previous: 50.64% (-29.05%)

Top Traffic Sources

Sources Visits % visits Keywords Visits % visits

google (organic) michigan daily

Apr 1, 2010 - Apr 30, 2010 86,384 31.89% Apr 1, 2010 - Apr 30, 2010 12,597 12.94%

Apr 1, 2009 - Apr 30, 2009 124,004 46.42% Apr 1, 2009 - Apr 30, 2009 9,444 6.98%

% Change -30.34% -31.31% % Change 33.39% 85.37%

(direct) ((none)) the michigan daily

Apr 1, 2010 - Apr 30, 2010 71,576 26.42% Apr 1, 2010 - Apr 30, 2010 1,733 1.78%

Apr 1, 2009 - Apr 30, 2009 51,757 19.37% Apr 1, 2009 - Apr 30, 2009 1,210 0.89%

% Change 38.29% 36.36% % Change 43.22% 99.05%

facebook.com (referral) michigan smoking ban 2010

Apr 1, 2010 - Apr 30, 2010 17,124 6.32% Apr 1, 2010 - Apr 30, 2010 1,267 1.30%

Apr 1, 2009 - Apr 30, 2009 7,343 2.75% Apr 1, 2009 - Apr 30, 2009 0 0.00%

% Change 133.20% 129.95% % Change 100.00% 100.00%

annarbor.com (referral) big chill at the big house

Apr 1, 2010 - Apr 30, 2010 11,571 4.27% Apr 1, 2010 - Apr 30, 2010 517 0.53%

Apr 1, 2009 - Apr 30, 2009 0 0.00% Apr 1, 2009 - Apr 30, 2009 0 0.00%

% Change 100.00% 100.00% % Change 100.00% 100.00%

mgoblog.com (referral) the big chill at the big house

5 Google Analytics
Apr 1, 2010 - Apr 30, 2010 7,651 2.82% Apr 1, 2010 - Apr 30, 2010 438 0.45%

Apr 1, 2009 - Apr 30, 2009 4,924 1.84% Apr 1, 2009 - Apr 30, 2009 0 0.00%

% Change 55.38% 53.21% % Change 100.00% 100.00%

6 Google Analytics
www.michigandaily.com Apr 1, 2010 - Apr 30, 2010
Map Overlay Comparing to: Apr 1, 2009 - Apr 30, 2009

Visits
0 251,726

270,916 visits came from 198 countries/territories

Site Usage

Visits Pages/Visit Avg. Time on Site % New Visits Bounce Rate

270,916 2.69 00:02:42 47.09% 56.91%
Previous: Previous: Previous: Previous: Previous:
267,134 (1.42%) 2.14 (26.10%) 00:02:01 (33.75%) 59.74% (-21.18%) 69.58% (-18.21%)

Country/Territory Visits Pages/Visit Avg. Time on % New Visits Bounce Rate

Site

United States

April 1, 2010 - April 30, 2010 251,726 2.74 00:02:46 45.33% 55.94%

April 1, 2009 - April 30, 2009 239,269 2.23 00:02:10 56.62% 67.54%

% Change 5.21% 23.01% 26.99% -19.94% -17.17%

Canada

April 1, 2010 - April 30, 2010 3,731 1.79 00:01:28 73.55% 71.80%

April 1, 2009 - April 30, 2009 5,665 1.31 00:00:28 87.17% 87.61%

% Change -34.14% 36.82% 211.70% -15.63% -18.04%

China

April 1, 2010 - April 30, 2010 1,781 3.79 00:04:21 54.18% 37.45%

7 Google Analytics
April 1, 2009 - April 30, 2009 573 1.61 00:01:08 82.02% 80.98%

% Change 210.82% 135.71% 283.30% -33.94% -53.75%

United Kingdom

April 1, 2010 - April 30, 2010 1,752 1.59 00:01:00 81.05% 78.37%

April 1, 2009 - April 30, 2009 4,032 1.17 00:00:21 92.41% 92.04%

% Change -56.55% 36.49% 185.41% -12.29% -14.85%

Spain

April 1, 2010 - April 30, 2010 781 2.09 00:03:16 26.63% 69.91%

April 1, 2009 - April 30, 2009 498 1.63 00:00:54 80.52% 84.14%

% Change 56.83% 27.92% 265.24% -66.93% -16.91%

Australia

April 1, 2010 - April 30, 2010 754 1.77 00:01:46 74.40% 73.47%

April 1, 2009 - April 30, 2009 1,274 1.27 00:00:31 89.72% 90.03%

% Change -40.82% 38.74% 243.29% -17.07% -18.39%

Germany

April 1, 2010 - April 30, 2010 681 1.86 00:01:17 73.86% 73.72%

April 1, 2009 - April 30, 2009 1,103 1.42 00:00:40 85.68% 85.95%

% Change -38.26% 31.15% 91.80% -13.79% -14.23%

India

April 1, 2010 - April 30, 2010 558 1.52 00:01:12 91.94% 78.67%

April 1, 2009 - April 30, 2009 999 1.20 00:00:28 94.89% 89.59%

% Change -44.14% 26.94% 158.45% -3.12% -12.18%

Mexico

April 1, 2010 - April 30, 2010 463 1.84 00:01:01 88.12% 87.26%

April 1, 2009 - April 30, 2009 397 1.22 00:00:26 87.15% 86.90%

% Change 16.62% 50.81% 134.32% 1.11% 0.41%

Italy

April 1, 2010 - April 30, 2010 408 2.31 00:02:03 57.11% 62.50%

April 1, 2009 - April 30, 2009 521 1.39 00:00:34 81.57% 84.84%

% Change -21.69% 66.20% 265.66% -29.99% -26.33%

1 - 10 of 198

8 Google Analytics
www.michigandaily.com Apr 1, 2010 - Apr 30, 2010
Content Overview Comparing to: Apr 1, 2009 - Apr 30, 2009
Previous: Pageviews Pageviews

60,000 60,000

30,000 30,000

0 0

Apr 5 Apr 12 Apr 19 Apr 26

Pages on this site were viewed a total of 729,358 times

729,358 Pageviews
Previous: 570,332 (27.88%)

597,609 Unique Views

Previous: 460,134 (29.88%)

56.91% Bounce Rate

Previous: 69.58% (-18.21%)

AdSense Performance

335,484 AdSense Page Impressions

Previous: 0 (0.00%)

$105.74 AdSense Revenue

Previous: $0.00 (0.00%)

343,229 AdSense Unit Impressions

Previous: 0 (0.00%)

Top Content

Pages Pageviews % Pageviews

Apr 1, 2010 - Apr 30, 2010 158,055 21.67%

Apr 1, 2009 - Apr 30, 2009 124,487 21.83%

% Change 26.97% -0.72%

/section/sports

Apr 1, 2010 - Apr 30, 2010 18,994 2.60%

Apr 1, 2009 - Apr 30, 2009 15,335 2.69%

% Change 23.86% -3.15%

9 Google Analytics
/section/news

Apr 1, 2010 - Apr 30, 2010 10,882 1.49%

Apr 1, 2009 - Apr 30, 2009 8,964 1.57%

% Change 21.40% -5.07%

/content/bucket-list?page=0,1

Apr 1, 2010 - Apr 30, 2010 10,299 1.41%

Apr 1, 2009 - Apr 30, 2009 0 0.00%

% Change 100.00% 100.00%

/section/opinion

Apr 1, 2010 - Apr 30, 2010 10,248 1.41%

Apr 1, 2009 - Apr 30, 2009 9,911 1.74%

% Change 3.40% -19.14%

10 Google Analytics