Professional Documents
Culture Documents
SUSTAINABLE INNOVATION
VALUES
1
Integrity
2
Impact
3
Innovation
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
AGENDA
EXPANSION
OVERVIEW
EXPANSION
PRODUCTION
PRODUCTION
SUSTAINABILITY
SUSTAINABILITY
IMPLICATIONS
APPENDIX
MARKET EXPANSION
OPPORTUNITIES
EXPANSION OPPORTUNITIES
NEW
ASIA
OVERVIEW
EXPANSION
CURRENT
NORTH AMERICA
PRODUCTION
SUSTAINABILITY
CORE
EUROPE
IMPLICATIONS
APPENDIX
CRITERIA
11
Profitability
21
Alignment
31
OVERVIEW
Risk/Reward
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
EXPANSION
NEW
-Growth Potential
ASIA
-Challenges maintaining IP
-Need for new supply chains
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
EXPANSION
CURRENT
NORTH AMERICA
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
EXPANSION
CORE
EUROPE
-Competitive market
-Receptive consumer base
-Core operations
-Opportunity for innovation
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
DECISION
X
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
INNOVATION WITHIN
CORE MARKETS
UNITED KINGDOM
190b
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
UNITED KINGDOM
5%
190b
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
UNITED KINGDOM
5%
190b
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
2%
IMPLICATIONS
APPENDIX
BUSINESS PARTNERSHIPS
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
BUSINESS PARTNERSHIPS
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
MAINTAINING
VERTICALLY INTEGRATED
PRODUCTION
CRITERIA
Location
Growth Potential
Current Farmers
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
PRODUCTION
11
Citrus Products
21
Grapes
31
Flowers
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
PRODUCTION
11
Citrus Products
21
Grapes
31
Flowers
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
MOROCCO
OVERVIEW
EXPANSION
BRAZIL
PRODUCTION
SUSTAINABILITY
UNITED STATES
IMPLICATIONS
APPENDIX
ANALYSIS
MOROCCO
- Proximity
- Core citrus growers
- Overall production
increase
- Gemo Atlas Sarl
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
ANALYSIS
BRAZIL
- Top citrus producer &
exporter
- Opportunity for growth in
Southern Hemisphere
- Citroex and Cutrale
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
ANALYSIS
UNITED STATES
- Leverage AmazonFresh
- Integrate products with
market
- Mulholland Citrus
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
PRODUCTION
11
Citrus Products
21
Grapes
31
Flowers
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
GREECE
OVERVIEW
EXPANSION
ITALY
PRODUCTION
SUSTAINABILITY
UNITED STATES
IMPLICATIONS
APPENDIX
ANALYSIS
GREECE
- Core citrus growers
- Proximity, EU location
- Issaris Fruits
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
ANALYSIS
ITALY
- Proximity, Part of EU
- Growth opportunity
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
ANALYSIS
UNITED STATES
- Top grape producer
- Can manage many products
- Delano Farms
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
PRODUCTION
11
Citrus Products
21
Grapes
31
Flowers
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
FLOWER EXPANSION
ECUADOR
- Top three exporter
- Differentiated product
- Similar to Columbia
- BellaRosa
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
TIMELINE
16
15
14
Morocco
Italy
Greece
US
OVERVIEW
EXPANSION
17
US
PRODUCTION
18
Brazil
SUSTAINABILITY
19
20
Ecuador
IMPLICATIONS
APPENDIX
EVALUATING CURRENT
RESEARCH AND
DEVELOPMENT
R&D ALTERNATIVES
111
21
31
Implications
Overview
OVERVIEW
EXPANSION Evaluate
PRODUCTION Explore
SUSTAINABILITYExpand
IMPLICATIONS
APPENDIX
R&D ALTERNATIVES
111
21
31
Implications
Overview
OVERVIEW
EXPANSION Evaluate
PRODUCTION Explore
SUSTAINABILITYExpand
IMPLICATIONS
APPENDIX
BULDING SUSTAINABLE
RELATIONSHIPS
RELATIONSHIPS
- Nurture & Expand in Current
Markets
- Quality Feedback
- LEAN Production
- Emerging Leaders Program
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
PROMOTING SUSTAINABLE
BUSINESS PRACTICES
SUSTAINABILITY
Waste
reduction
33%
Food supply
thrown away
OVERVIEW
EXPANSION
PRODUCTION
Cost
reduction
SUSTAINABILITY
IMPLICATIONS
APPENDIX
ESTABLISHING BRAND
CONSISTENCY
CURRENT BRANDING
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
CURRENT BRANDING
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
PROPOSED BRANDING
Integrity
Health
Sustainability
International Consistency
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
FINANCIAL POSITION
1300m
17% CAGR
578m
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
FINANCIAL POSITION
1300m
1283m
17% CAGR
578m
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
AMAZON
5yr
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
92m
IMPLICATIONS
APPENDIX
FINANCIAL POSITION
1375m
1300m
578m
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
COSTS
Production
Distribution
Expansion
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
COSTS
PRODUCTION
DISTRIBUTION
EXPANSION
1.5X
~AMT
<2X
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
What if production is
unable to increase to
match growth?
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
LETS TAKE A
MOMENT TO RECAP
GOALS ACHIEVED
EXPANSION
OVERVIEW
EXPANSION
PRODUCTION
PRODUCTION
SUSTAINABILITY
SUSTAINABILITY
IMPLICATIONS
APPENDIX
VALUES
1
Integrity
2
Impact
3
Innovation
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
Muoz Group
SUSTAINABLE INNOVATION
Appendix
Finances
Online Groceries
China
Natural Growth
Amazon Finance
Revenue Projections
X
X
Country Analysis
Production
Branding
Amazon Deal
Additional Cities
AmazonFresh UK
Amazon UK Flowers
Tesco
Citrus
Grape
Flowers
Country Profiles
Fruit Industry
Health Benefits
Sustainability
Tesco Relationship
Tesco Balance Sheet
OVERVIEW
EXPANSION
Current Operations
Addition Options
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
VALUE CHAIN
Breed
OVERVIEW
Grow
EXPANSION
Pack
PRODUCTION
Move
SUSTAINABILITY
Retail
IMPLICATIONS
Consume
APPENDIX
Country Growth
Percent of Portfolio
Year
UK
Americas
Europe
RSA
Revenue
2008
0.73
0.11
0.17
300
2014
0.67
0.14
0.15
0.04
578
2008 Revenue
219
33
51
2014 Revenue
387.26
80.92
86.7
23.12
77%
145%
70%
160%
Individual Growth
Total
2020 Projection
CAGR
OVERVIEW
684.80
198.43
147.39
60.11
1090.72
11%
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
Amazon Finance
UK
CITRUS & GRAPES
Percent of Market
Market
Percent C/G
Citrus
Munoz Annual Revenue
2%
190
2%
3.8
0.076
76,000,000.00
FLOWERS
Total Flower
Online Market Percent
OVERVIEW
EXPANSION
PRODUCTION
2.81
11%
0.25
0.080285704
0.2
0.016057141
80,285,704.25
16,057,140.85
92,057,140.85
SUSTAINABILITY
IMPLICATIONS
APPENDIX
Revenue Projections
Year
Required
578.40
756.00
842.57
939.05
1046.59
1166.43
1300.00
Natural
578.40
756.00
840.40
934.22
1038.52
1154.46
1283.35
Amazon
578.40
774.41
877.22
989.46
1,112.17
1,246.52
1,375.40
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
Addition Amazon
Potential Annual Revenue
1 New York
2 Los Angeles
3 New Markets
OVERVIEW
EXPANSION
PRODUCTION
36m
34m
25m+
SUSTAINABILITY
IMPLICATIONS
APPENDIX
Tesco Leverage
6.4b Annual Loss
50% Equity in AMT
Mutually Beneficial Contact
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
Other Sustainability
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
VALUE CHAIN
Breed
OVERVIEW
Grow
EXPANSION
Pack
PRODUCTION
Move
SUSTAINABILITY
Retail
IMPLICATIONS
Consume
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
DECISION
WHAT:
-Strengthen existing market presence in Europe & North America to
forgo expansion into Asia
WHY:
-Reward from expanding into Asia does not compensate for the risk
-Maintaining Current Revenue Growth by sector will already bring the
company close to revenue target
-Roll-out of new subsidiary will help to exceed target
HOW:
-Market Innovation within the UK
OVERVIEW
EXPANSION
PRODUCTION
SUSTAINABILITY
IMPLICATIONS
APPENDIX
Evaluate
Explore
Expand
Implications
Morocco Facts
- Orange : Increase 5%, 55,804 hectares
- Tangerine/Mandarin: Increase 5%, 62,181 hectares
- Lemon and Lime: Increase 8%, 3,750 hectares
- Production increases are due to rejuvenation of
citrus, production improved irrigation, and
increases in harvested areas
Overview
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Implications
Morocco Facts
Gemo Atlas is a Moroccan
company, it produces and exports
the following high quality products:
Citrus. Varieties we produce and
export are: Clementine, Clementine
Nour, Navel, Navel Thomson, Navel
Lane Late, Nova Mandarines,
Ortanique Mandarines,
Washington sanguine, Salustiana,
Valencia or Maroc Late. Also
produce and export Tomatoes and
hybrids, watermelon and
Capsicum.
Overview
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Explore
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Implications
Brazil Facts
Overview
Evaluate
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Implications
Brazil SWOT
S
-At least a 1/3 of oranges come from Brazil
-Within top 3 exporting/consuming citrus
countries
W
-Distance from Markets
-Currency
O
-Already have growers
-Although fruit industry is declining, is still
top orange producer
-Inflow of capital will help with production
-33% arable land
T
-Language/cultural differences
-Ease of doing business
-Corruption
-Labor laws
-Fruit industry has been declining because
of economic crisis
Overview
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Implications
Brazil Facts
-
Overview
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Implications
Brazil Facts
-
Evaluate
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Implications
Brazil Continued
Focused on the citrus market,
CITROEX is fully accredited to
represent your brand and make all
logistical and operational monitoring
from the plant to the end customer.
The quality of products is licensed by
internationally recognized certificates.
Overview
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Implications
Overview
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Implications
Overview
Evaluate
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Implications
Evaluate
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Implications
Overview
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Implications
Greece
- 63% arable land
- Prime location
- Alfa Vita O.E. was established in 1978 and became one of
the leading export companies of Greece by handling
significant quantities of fruits and always ensuring best
quality.Our facilities are located in Vasilika, 25km from
Thessaloniki, which is a rural area. The geographical
position of our company is ideal, as fruits and vegetables
are transferred directly and rapidly to our facilities from
the harvest areas. Our cooling chambers storage capacity is
approximately 5.000 tones, with atmosphere being
electronically controlled 24/7, ensuring superior freshness
and quality
Overview
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Implications
Greece
Overview
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Implications
Italy
- Prime location
- 46% arable land
- Conte Max combines respect of the Sicilian agricultural
tradition, genuine and with deep rural roots, with that of
highest quality standards, also insured by the use of the
best technologies available today.
- Conte Max has worked for years on the whole territory
with recognized experience and expertise dealing with the
wholesale, export, supply and distribution of large grapes
from the table black and white.
- New plant which allows constant control of the cultivation
and harvesting of the
Overview
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Implications
Italy
Overview
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Implications
United States
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Overview
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Implications
United States
Overview
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Implications
Ecuador
S
-Close proximity to Columbia
-Also in South America
-Top 3 flower exporter
-US Dollar
W
-Distance from Markets
-Relatively small amount of land
O
-Differentiated product
-Can increase flower production
-Better labor laws
T
Language/cultural differences
Ease of doing business
Rose Industry has been declining because
of economic crisis in Russia
Overview
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Implications
Ecuador
Overview
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Implications
Ecuador
Evaluate
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Implications
Ecuador
Regulations covering the use of chemical pesticides
are much more strictly enforced and today Ecuador
has one of the highest minimum wages in the
region;
BellaRosa has gone up from 4 hectares to over 35
hectares in the last 10 years
BellaRosa & Rose Connection, making these
companies environmentally friendly to the nearby
communities and to the further ones. We apply
policies that help the individuals, the society and
the environment directly.
Overview
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Implications
Ecuador
Overview
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Implications
Ecuador
Overview
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Implications
China
Strengths
-Strong product
-No current sales
Weakness
-Lack of current supply chain
-Only 1 producer
-Little Munoz experience
-No distribution partners
-Physical proximity
-macroeconomic concerns
-differentiation through specialization,
not scale
Opportunities
-Growing middle class
-Largest exporter of citrus
-Increase in health awareness
-Unsaturated market
Threats
-Inability to maintain IP
-Incompatible culture
-Heavy competition
-Lack of branding continuity
-consumer desire for transparency