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  • Brannigan Foods Faces Strategic Quadrilemma

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    Ashish Gupta
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    Brannigan Foods is facing proposals from four department managers on the future strategic direction of the company. The managers propose focusing on new product development, marketing, supply chain management, or acquiring another company. While each proposal has merits that could boost its department, choosing just one risks negatively impacting the other departments. The changing competitive landscape also impacts Brannigan's strategic options. An optimal strategy would need to balance the opportunities and strengths across departments to maximize growth for the entire company.

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    Brannigan Foods is facing proposals from four department managers on the future strategic direction of the company. The managers propose focusing on new product development, marketing, supply chain management, or acquiring another company. While each proposal has merits that could boost its department, choosing just one risks negatively impacting the other departments. The changing competitive landscape also impacts Brannigan's strategic options. An optimal strategy would need to balance the opportunities and strengths across departments to maximize growth for the entire company.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    2K views7 pages

    Brannigan Foods Faces Strategic Quadrilemma

    Uploaded by

    Ashish Gupta
    Brannigan Foods is facing proposals from four department managers on the future strategic direction of the company. The managers propose focusing on new product development, marketing, supply chain management, or acquiring another company. While each proposal has merits that could boost its department, choosing just one risks negatively impacting the other departments. The changing competitive landscape also impacts Brannigan's strategic options. An optimal strategy would need to balance the opportunities and strengths across departments to maximize growth for the entire company.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    THE QUADRILEMMA OF BRANNIGAN FOODS

    process Clark is using to determine his best


    Investment bets for allocating resources.

    which of the four managers proposals should favor? Absent any resource constraints which of the four
    departmental directions do you think is most viable? Which is the second best strategy? Which is the least
    viable? (In considering Mackeys proposal to acquire a company, do the quantitative analysis on the Red
    Dragon Foods only.)

    If Clark chooses a strategic direction that favors only one


    department, what negative effects could this have on other
    departments? How can Clark mitigate the damage?

    What effects is the change in the strengths and weaknesses


    of competition having on the Brannigans division? How does
    this impact the investment decision?

    Given the information in the case, what


    strategic course do you think the division
    should pursue?

    THANK YOU

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