COMMERCIALIZATION

BY FERNANDA TIRIRA

According to McCarthy J, (1987) "commercialization is the realization of business

activities that distribute goods and services from producer to consumer to satisfy
the customers and meet business objectives." The commercialization is defined as
the process developed to deliver a product from the producer to the final consumer,
this process involves different activities such as buying and selling wholesale,
publicity on the product, market research and selection of the market in which you
will sell the product also has everything all about transport logistics, product
storage and of course funding.
Commercialization is the essential part in the smooth running of a company.
Because if the product is not sold, does not serve the work of the company. And
the company could go bankrupt.
In the commercialization is also very important factor time and place that is good
marketing must be in place and right time. This is where the company has to find
alternatives to succeed. The mission of the university in general, is to prepare
students as entrepreneurs, and can generate employment opportunities.
Commercialization is very important for the development of the city, the province
and the country, because if there is Entrepreneurship work is generated, and there
is development. And of course the standard of living of the people is considerably
improved. Our country with these strategies achieve a good living.

MacCarthy, J. (1987). A BUSINESS COMMERCIALIZATION APPROACH. The

Ateneo.
Rodriguez, R. H. (2009). COMMERCIALIZATION WITH DISTRIBUTION
CHANNELS. STRUO.

Stern, L. (1999). COMMERCIALIZATION CHANNELS. Prentice Hall.