BANK MARKETING

NEERAJ YADAV
Mean

Bank marketing is the aggregate of
functions , directed at providing
services to satisfy customer .
key to success
Customers


Purpose is to create , win , and keep a

customer

Services are performed & delivered in the
most effective way


Ultimate aim is to deliver total satisfaction


Users
General user


Industrial user
Importance of market
segmentation
Exploring the opportunities

Designing a sound marketing strategy

Helpful to the policy planners


Enriching the marketing resources


Criteria for segmentation
qEconomic system
i.Agriculture sector
ii.Industrial sector
iii.Services sector
qIncome group
qProfessional sector
qInstitutional sector
