Professional Documents
Culture Documents
Advertising
Management
BIPIN TIWARI
SEC . – A
ROLL NO .- M08035
1
DEFINITION
Persuading
Reminding
Adding Value
3
Advertising Functions
Informing
4
Advertising Functions
Persuading
5
Persuading
Gillette MACH3
6
SMOKING CAUSES PREMATURE AGEING
7
Advertising Functions
Reminding
8
Advertising Functions
Adding Value
9
Advertising Functions
10
The Advertising Management
Process
Advertising Strategy
•Setting Objectives
•Formulating Budgets
•Creating Ad messages
•Selecting Ad Media and Vehicles
Strategy Implementation
Assessing Ad
11
Effectiveness
11
Setting Advertising
Objectives
12
12
Advertising Objectives
Who
What
Several categories of advertising objectives guide adve
Where
When
How often
Budgeting Considerations
in Practice
14