Professional Documents
Culture Documents
ver. 080712 Registered Trademarks: 776,266; 1,205,623; 1,748,683; 2,810,231; 2,833,874; 2,868,632; 3,118,135; 3,204,061; 3,322,967; 3,483,381; 3,998,293
Brand History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Stationery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.1
Apparel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.1
Premiums . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.1
BRANDHISTORY
The concept for the Tyson logo originated as a drawing. Over the decades, it has
been altered so we could effectively market quality products to our customers and
consumers. As you can see, we have come a long way since 1935.
2008: The Tyson official sponsor logo for the 2008 Olympic games
2010: The Tyson KNOW Hunger campaign logo and the 10th Anniversary logo
SECTION 1TRADEMARK
The Tyson brand name is a registered trademark and as a valuable corporate asset it
must be protected. Failure to use trademarks properly may result in an improper name
and logo usage of the Tyson brand and loss of exclusivity. Examples of trademarks
that have become public property are aspirin and elevator. It is every Team
Members responsibility to protect our trademarks from misuse. Please observe the
following trademark guidelines.
Tysons
Tysons Foods
Tyson Foods
NEVER refer to Tyson Foods, Inc. in these formats
Tyson
Brand name and registration mark ()
Tysons
NEVER refer to the Tyson brand in this format
1.1
Proper Use
1.2
Rules At-A-Glance
1. When referring to our company in written form,
you should use Tyson Foods, Inc., initially, and use
Tyson Foods for subsequent references.
2. NEVER use the words Tysons or Tysons to refer
to our company or our products because they
are not our correct company name or registered
trademarks.
2. The trademark designation, or , should be
used at least once on every page of text and
always as the first reference.
1.3
File
Format
Use
.jpg
.png
.eps
2.1
Trademark legal line to be used for the Tyson Foods, Inc., logo
2.2
2.3
Trademark line to be used for the Tyson Fresh Meats, Inc., logo
2.4
Trademark line to be used for the Tyson Prepared Foods, Inc., logo
2.5
Trademark line to be used for the Tyson Refrigerated Processed Meats, Inc., logo
2.6
PMS
CMYK
RGB
HEX
Printing Method
Logo Usage
Tyson
Red
PMS 186C
C0
M 100
Y 81
K4
R 227
G 24
B 55
cc092f
Tyson
Orange
PMS 136C
C0
M 61
Y 97
K0
R 245
G 128
B 37
ea7125
Embossing
White
n/a
C0
M0
Y0
K 100
R 255
G 255
B 255
ffffff
Black
PMS Black C
C0
M0
Y0
K 100
R0
G0
B0
000000
Metallic
Gold
PMS 872C
n/a
n/a
n/a
Metalic
Silver
PMS 877C
n/a
n/a
n/a
Reverse logo
2.7
.75
2.8
File
Format
Use
.jpg
.png
.eps
3.1
PMS
CMYK
RGB
HEX
Printing Method
Logo Usage
Tyson
Red
PMS 186C
C0
M 100
Y 81
K4
R 227
G 24
B 55
cc092f
Tyson
Orange
PMS 136C
C0
M 61
Y 97
K0
R 245
G 128
B 37
ea7125
Embossing
White
n/a
C0
M0
Y0
K 100
R 255
G 255
B 255
ffffff
Black
PMS Black C
C0
M0
Y0
K 100
R0
G0
B0
000000
Metallic
Gold
PMS 872C
n/a
n/a
n/a
Metalic
Silver
PMS 877C
n/a
n/a
n/a
Reverse logo
.5
3.3
File
Format
Use
.jpg
.png
.eps
Rules At-A-Glance
1. All endorser branding partnerships must be
approved by Legal Services.
4.1
4.2
5.1
Become a
Department.
grower for
Tyson Foods.
Contact:
Glen Pigg at
(601) 697-0279
or
Allen Magee at
(601) 382-3803
An Equal Opportunity Employer, M/F/D/V
2012 Tyson Foods, Inc. Tyson is a registered trademark of Tyson Foods, Inc. or its subsidiaries.
Advertising
Apparel
Banners
Growout Tractor
6.2
Yard Tractor
Egg Truck
Egg Trailer
Chick Bus
4. Trailers:
a. The number shall be placed on the back left
rear drivers side of trailer, horizontally.
b. Also, on the drivers side front left corner of
trailer, vertically if possible.
5. Miscellaneous Equipment:
When placing vehicle numbers on equipment
such as loaders, farm tractors, lawn mowers, etc.,
use your best judgement.You may need to utilize
a stencil and paint rather than a sticker. The
number should be placed where it can easily be
seen, yet not be subject to undue wear and tear.
6.4
Brand only
Farm Sign
6.5
Big Red
The 3 Amigos
7.1
7.2