Bapuji institute of hi-tech education (BIHE)

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IMPORTANCE OF
ADVERTISMENT
IN E-COMMERCE
Presented by IT-THINKS Team

IMPORTANCE OF
ADVERTISMENT IN
E-COMMERCE
What is E-commerce ?
Types of E-commerce ?
What is advertising ?
Types of E-commerce ?
Importance of advertisement in E-commerce
Result of advertisement
Total growth of E-commerce

What is E-commerce ?
It is term for any type of
business ,or commercial
transactions, that involves the
transformation across the internet

Comercial transactions conducat

electronically on the internet .

Types of Ecommerce

Business 2 Consumer
Business 2 Business
Business 2 Government
Consumer 2 Consumer
M-commerc

What is
advertisment ?

a notice or announcement in a public medium

moting a product, service,
vent or publicizing a job vacancy.

Types of advertisment :
1)print advertisement
2)outdoor advertisement
3)broadcast advertisement
4)covert advertisement
5)public service advertisement
6)celebrity advertisement
7)web advertising

types:
News paper

Broucher

Magazines

Flyer or flier

Outdoor advertisement
types
Trade shows

Billboard

Outdoor advertisement
types
Event

Kiosks

Broadcast advertisement
types
Television

Radio

Internet

Covert advertisement
Advertising in movies

surrogate advertisement

Surrogate advertising is a form of

advertising which is used to promote
banned products, like
cigarettes
and alcohol.

public service
advertisement
Blood donation camp

Save electricity and

water

creating awareness, changing public

attitudes and behavior towards a social
issue.

celebrity advertisement

A form of brand or advertising campaign that

involves a well known person using their fame
to help promote a product or service.

web advertisement
Banner ads

Affiliate ads

Pop-up ads

web advertising, is a form of marketing and

advertising which uses the Internet to deliver
promotional marketing messages to consumers.

IMPORTANCES OF ADVERTISIMENT
IN ECOMMERCE :
it increase the sales
it helps to create good public image
marketing can be improved.
economic growth of company can be increased
creating awareness
advertisement helps to research
brand image can be build

Result of advertisment

Remarkable
Digital
advertising is
increased
Over all
outlook
Of
advertisement

Result of advertisment
India is the
second largest
country on
internet
In India 2016 ,100
million online
buyers are

Indias estimated e-commerce websites traffic

Indias
ad
agency

Globes no
ad agency

The over all E-commerce growth

All over the
globe
e-commerce
growth

33% online buyers are

increased from 2014 to
2015

Guided by : Bakkesh K.S

Presented by IT-THINKS
(Information Technology