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Scatter Diagram
Overview
A scatter diagram is a visual representation of the
relationships between selected variables.
In other words, a scatter diagram helps us
determine whether two variables are correlated
with one another.
And when we say something is correlated were
basically saying they are related to one another.
In the example to the right we see on time
delivery and customer satisfaction plotted inside of a scatter diagram and there definitely seems to
be a rather strong positive correlation. In other words, as on time delivery increases so too does
customer satisfaction.
9. Scatter Diagram
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While the graphical display of the scatter diagram helps us determine how much correlation exists
theres actually a far more accurate way to determine the level of correlation.
And this method has us examining an important statistic known as R Squared which measures the
proportion of variation explained by the model.
What this basically means is high R squared values tell us that the two variables being studied are
highly correlated.
The next logical question is how high is high. Generally speaking R squared values greater than .8
indicate strong correlation while R Squared values between .5 and .8 generally indicate moderate
correlation. Finally, when see R Squared values less than .5 its safe to say that little to no correlation
exists within this particular study.
9. Scatter Diagram
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