BUSINESS PLAN

BY GROUP 3
CALIBARA, QUEENY ROSE
DURAN, JEFF
ILAS, JOHN DERICK
PACQUING, MARIE CONSTANCE THERESE D.

Splash Juice

Business Description
The Splash Juice, a stall business located at LRT2 station. Business partnership formed
by colleague friends Queeny Calibara as CEO, Jeff Duran as General Manager, Derick Ilas as
Operational Manager and Therese Pacquing as Finance Manager.
Queeny, Jeff, Derick and Therese are the shareholders. Each of them contributed 500,000
(Five- Hundred Thousand Pesos) with 25% shareholding to the company.
The business all started after the colleagues graduated from college with the bachelor of food
science and technology, and was decided to carry their passion on food science especially on
fruit juices then they develop the business which is the splash juice. The company is aiming for
the commuters to have a drink that is very nutritious which are the fruit juices at a very
affordable price. Commuters, who are health consciousness, can appeal to their taste.
Product Description
Our product is a need to everyone since they are obeying their thirst we created our own
formulated fruit and vegetable juices that is ready to drink served cold, healthy and convenient.
Our business is located at LRT station which commuters are our customers. We promote
convenience our packaging made with PET bottles which is easy to carry and environmental
friendly.
Splash Juice will be served to easy to carry a bottle that is ready to drink. Our raw materials
will be come from our trusted supplier.
The flavors available are orange, mango, pineapple, and a combination of pineapple and
mango.

Pineapple Mango Slush

Ingredients

Pineapple

Mango

350ml
130ml

500ml
150ml

130ml

150ml

10ml

30ml

90ml

180ml

350ml
270ml
10ml
80ml

500ml
300ml
30ml
180ml

350ml
270ml
10ml
80ml

500ml
320ml
30ml
160ml

corn syrup
Crushed ice

Pineapple smoothies
Ingredients
Pineapple
Corn syrup
Crushed ice

Mango shake
ingredients
Mango
Corn syrup
Crushed ice

Citrus Juices
Ingredients
Quantity
Citrus Fruits (Orange, (25pcs/ L) 2 Liters

Lemon)
Water
Corn syrup

Ingredients
Citrus

3 Liters
1 Liters

Quantity
Fruits (25pcs/ L) 3 Liters

(Dalandan)
Water
Corn syrup
*Garnish with mint leaves

2 Liters
1 Liters

VISION
Our Vision is to Help People indulge their selves on a healthy and nutritious fruit juices in a
unique various flavors.
MISSION
Our Mission is to provide the finest premium fruit juices. Our fruits are harvested to our
trusted farmers from the region.
GOALS

To double our investment and to expand our business

To continuously serve our customer to their satisfaction and at the same time provides
them a healthy drink

MARKET PLAN
Splash Juice strategy will be based on communicating value to the targeted segments. This
will be done through a variety of methods. The first method will be strategically placed
advertisements. One place that will be used for advertisement will be at Taft manila, by giving
brochure that details all of the product that splash juice are selling. This will be the main source
of advertisements because the demographics are fairly high.
The other form of advertising will be using coupon method where customers will be given
coupons for their friends to try Splash Juice for the first time. The coupon will be bait for the
newcomer to try Splash Juice. The coupon also has the added force of a referral from a friend.
Marketing Objectives

Develop brand awareness through a steady, month to month increase of new customers.

Develop an increase in sales while achieving a status quota or decrease in marketing

expenses.
Financial Objectives

A double digit growth rate for each future year.

Reduce the variable costs through efficiency gains.

Reach profitability within the first year.

MANAGEMENT PLAN
Our leadership is a vast view based on a deep sense of whats necessary, right, and good for
the business rather than our own selfish interests. We focus on the greater good that our vision
promotes the possible future that responds to people aspirations for individuals and collective
success. The clarity of our vision and consistency in moving toward it will bring the support
from employees that to make the vision become reality.
In order to make the organizing work flow in the company, we will have human resources
which will be the store manager to take charge for the employees and so do for the middle and
supervisory.
We will set specific job description for each employee to avoid miscommunication in the
work place.

OPERATION

Day to day operation

This is located at LRT2 Recto Station

Opening Hours:

Mondays-Fridays (8:00 AM-9:00 PM)

Saturdays and Sundays (9:00 AM-8:00 PM)

Employees:

MORNING

1 hour before the opening time all employees should be in the work area.
They should be in their uniform.
The employees should clean the areas.
If there is a costumer they will entertain them.

LUNCH
AFTERNOON-EVENING

Upon closing time the employees should clean the areas and double check if there is a
problem in their areas.

ORGANIZATIONAL STRUCTURE

Queeny
Calibara (Store
Manager)

Jeff Duran
(Sales
Manager)

Derick Ilas
(Operational
Manager)

Therese
Pacquing
(Finance
Manager/Cashier)

The Companys SWOT Analysis

The Companys Strengths:

Our business stall is placed on a high volume of commuters

We are knowledgeable at food processing

We can ensure that the product that we are selling and producing are safe and nutritious

Our product is ready to drink

We use coupon method

Food technologist, RND (research and development) strong credential background are
the background of the creator of the product

The Companys Weaknesses

Our business stall is surrounded by other competitors who sell drinks

Expensive rent on the area of the stall

Our business lack strong advertisement around the region

Cost of raw materials

Many companies has the same product that we offer on the region

The Companys Opportunities:

We have a very good opportunity in our business stall spot.

Our product Is more affordable than the other competitors

Our product will be muchly appreciated by those who are health conscious

The Companys Threats

Fruitas is one of our potential competitors

One factor that is beyond our control that could risk our business is during calamities.
Eg. When there is a strong floods.

Uncontrolled cost of raw materials

Trend of a healthy variation of foods (Organic/vegan)

Our competitor products are being marketed aggressively

FINANCIAL FORECAST

Initial Capital Requirements

The partners agreed to contribute an equal sharing of capital in amount of 500,000Php

each.
Initial Capital Requirements
Investors
Queeny Calibara
Jeff Duran
Derick Ilas
Therese Pacquing
TOTAL

Amount
500,000Php
500,000Php
500,000Php
500,000Php
Php 2,000,000

Packaging
Item

Quantity

Production

Unit Price

Cost

per Annually

Month
PET

200pcs

Day
Week
Month
300pcs 2,100pcs 9,000pcs

Php3.30

29,700Php

356,400Php

250pcs

450pcs 3,150pcs 13,500pcs Php3.12

42,120Php

505,440Php

750pc

5,250pc

22,500pc

71,820Php

434,160Php

Bottle
(500ml)
PET
Bottle
(350ml)
Total

Equipment
Item
Juice Squeezer
Juice Dispenser
Coleman
Blender
Freezer
Total

Quantity
1
1
1
3
1

Unit Price
1,800Php
24,000Php
4,465Php
1,031Php
3,375Php

Amount
1,800Php
24,000Php
4,465Php
3,093Php
3,375Php
36,733Php

Utensils
Item
Pitcher
Chefs Knife
Serving Spoon
Chopping board
Total

Quantity
2
1
2
1

Unit Price
79.80Php
159.75Php
49.75Php
79.75Php

Purchased of Raw Materials

Item
Quantit Production

Amount
159.60Php
159.75Php
99.50Php
79.75Php
498.60Php

Unit

Cost

Month

Price

Month

45Php

47,250Php

567,000Php

44,993Php

539,916Php

64,350Php

772,200Php

50,410Php

604,920Php

7,512Php

90,144Php

6,750Php

81,000Php

Day

Week

1 piece

5 pieces

35 pieces

1,050 pcs

72 pcs.

72 pcs.

504 pcs.

2,160 pcs.

65 pcs.

65 pcs.

455 pcs.

1,950 pcs. 33Php

108pcs

108pcs

756pcs

3,024pcs

Dalanda

16pcs

80pcs

560pcs

2,400pcs

n
Corn

1 Bottle 3

21

90 Bottles 75Php

Syrup

(750g)

Bottles

(67,500g)

per Annually

Fresh
Pineappl
e
Fresh
Orange
Fresh
Lemon
Fresh
Mango
Fresh

Bottles

20.83Ph
p

16.67Ph
p
3.13Php

(2250g)
Crushed
ice
Water

50 kilos
1 ga
llon

(15,750g

200kilo

)
1400kilo

6,000kilo

3 gallon

21 gallon 90 gallon

3Php/K

18,000Php

216,000Php

30Php

2,700Php

32,400

241,965Ph

2,903,580Ph

Total

Others
Item

Quantit

y
STRAW 100pcs
TISSUE 1000
sheets

Production
Day
Week

Unit

Cost

Month

150pcs
300sheet

1,050pcs
2,100sheet

4,500pcs
9,000sheet

Price
0.39 Php
0.049Ph

Month
1,788.75
443.25Ph

p
2,232Php

Total

per Annually
21,465
5,319
26,784Ph
p

Rent Expense
Monthly
35,000Php

Cost for Six Months

210,000Php

Annually
420,000Php

Salaries and Wages

Position
Store Manager
Sales Officer
Operational Officer
Finance Officer
Total

Cost per Day

429Php
429Php
429Php
429Php
1,716Php

TOTAL OPERATING EXPENSES

October
November
Purchased 241,965Php
241,965Php
of

Cost per Month

12,870Php
12,870Php
12,870Php
12,870Php
51,480Php

Annually
154,440Php
154,440Php
154,440Php
154,440Php
617,760Php

December
241,965Php

January
241,965Php

February
241,965Php

March
241,965Php

71,820Php
2,232Php
51,480Php

71,820Php
2,232Php
51,480Php

71,820Php
2,232Php
51,480Php

71,820Php
2,232Php
51,480Php

71,820Php
2,232Php
51,480Php

Raw

Materials
Packaging 71,820Php
Others
2,232Php
Salary
51,480Php
and
Wages
Rent

35,000Php

35,000Php

35,000Php

35,000Php

35,000Php

35,000Php

Expense
Utensil
Equipmen

41.55Php
612.22Php

41.55Php
612.22Php

41.55Php
612.22Php

41.55Php
612.22Php

41.55Php
612.22Php

41.55Php
612.22Php

t
Utilities

1,250Php

1,250Php

1,250Php

1,250Php

1,250Php

1,250Php

)
TOTAL

404,400.77Ph

404,400.77Ph

404,400.77Ph

404,400.77Ph

404,400.77Ph

404,400.77Ph

Operating

expense
(water
and
electricity

Expenses

Pineapple 1pc/900ml = 0.05Php

Orange 80ml per pc = 0.26

Lemon 60ml per pc = 0.55

Mango 140ml per ml = 0.12
Dalandan 60 per ml = 0.05
CS 0.1 per ml
Ice 0.003 per ml
Water 1.2 per L

Pineapple Mango Slush

P
M
CS
Ice
Bottle
Cost per bottle
Mark-up
Price

350ml
130ml
130ml
10ml
90ml

Price
6.5
15.48
1
0.27
3.12
26.37

500ml
150ml
150ml
30ml
180ml

price
7.5
17.86
3
0.54
3.30
32.2

X 1.5 =
39.5/ 40

48.3/50

Pineapple Smoothies

P
CS
Ice
Bottle
Cost
Mark up
Price

350ml
270ml
10ml
80ml

Price
13.5
1
0.24
3.12
17.86

500ml
270ml
10ml
80ml

Price
15
3
0.54
3.30
21.84

X 1.5
26.79/25

32.76/ 35

Mango Shake

350ml
270ml

Price
32.3

500ml
320ml

Price
38.4

CS
Ice
Bottle
Cost
Mark- up
Price

10ml
30ml

1
0.24
3.12
36.76

30ml
160ml

3
0.48
3.30
45.18

X 1.5
55.14/ 55

67.77/70

6L X 3 Juice dispenser

Orange
Water
Corn syrup
Bottle
Cost
Mark- up
Price

2L 520
3L 3.6
1L 100
3.12
626.72
X 1.5 = 940.08

Lemon
Water
Corn syrup
Bottle
Cost
Mark- up

2L- 1,100
3L 3.6
1L 100
3.12
1,752.4
X 1.5 = 1,206.72

Price

Dalandan
Water
Corn syrup
Cost
Mark- up
Price

3L 150
2L 2.4
1L 100
1,752.4
X 1.5 = 378.6/380

350ml

500ml

36.68
60

51.96
80

350ml

500ml

70.8

100.3

110

155

350ml

500ml

14.85

21.03

25

35

Profit per Day

350ml
Produc Units

Price

Cost

(peso)

A
B
C
D
D1
D2
D3
Total

(Bottles

Profit

500ml
Produc

Units

Price

Cost

Profit

(peso)

(peso

(Bottles

(peso)

(peso)

(peso)

)
50pcs
20pcs
110pcs

2,500
700
7700

1,445
371
4,607

1,055
329
3,093

60
25

4,800
3,875

3,118
2,507.5

1,682
1,367.

35
300pcs

1,225
20,80

736
15,221.2

5
489
8,015.

)
60pcs
50pcs
125pcs

2,400
1,250
6,875

1,395
737
4,205

)
1,005
513
2,670

75pcs
40pcs

4,500
4,400

2,751
2,832

1,749
1,568

A
B
C
D
D1
D2

100pcs
450pcs

2,500
21,93

1,485
13,405

1,015
8,520

D3
Total

5
Legend:
A Mango Pineapple Slush

D1 Orange

B Pineapple Smoothies

D2 Lemon

C Mango Shake

D3 Dalandan

D Juices

Estimated Financial Summary

SALES PER DAY
COST/RAW MATERIALS USED PER DAY

42,560.00
28,626.20

PROFIT PER DAY

16,360.50

OPERATING EXPENSE PER MONTH

OCTOBE NOVEMB
R
SALES

404,400.77

DECEMB

JANUAR

FEBRUA

ER
ER
Y
RY
1,276,80
1,260,000
1,260,000
1,260,00
1,260,00

MARCH
1,260,00

(42,000x30days)
0.00
.00
.00
0.00
0.00
0.00
LESS:
RAW
858,7
931,76
931,76
931,7
931,76
931,7
MATERIALS
USED
(31,058.9x30)
OPERATING

86.00

7.00

162,4

EXPENSE

(NET 35.77

OF

RAW

7.00

162,43
5.77

67.00

162,43
5.77

7.00

162,4
35.77

67.00

162,43
5.77

162,4
35.77

MATERIALS
USED)
NET
INCOME
(PROFIT)

490,8
15.00

165,79
7.23

165,79
7.23

165,7
97.23

165,79
7.23

165,7
97.23