AMUL QUESTIONNAIRE FOR CUSTOMERS

Name:
Address:
Contact no:
No of person in your family:
I.
1.
2.
3.
4.
II.

What is the daily consumption of milk in your family? ( in litres)

1- 2 litres
2-4litres
4- 6litres
above 6
Rank the below options from 1-7 according to your usage of milk:
1.
2.
3.
4.
5.
6.
7.

III.

Tea/Coffee
Making Curd
Direct consumption
Making Paneer
In meals
Sweets
Ghee, Butter

How do you rate Amulmilk for the following parameters on the scale given below:

Very Bad

Bad

2
1.
2.
3.
4.
5.
6.
7.
8.
9.

Ok

Good

Quality
Freshness
Taste
Price
Packaging
Brand
Timely availability
Variants availability
Availability at nearby store

IV.

Which other brand do you prefer if Amul milk is not available?

1. Parag
2. Gyan
3. Namaste India
4. Paras
5. Others please specify

V.

Any suggestions for the company.

Very Good