Professional Documents
Culture Documents
1.
Executive Summary 3
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1.1 Objectives 4
1.2 Mission 4
1.3 Keys to Success 4
2.
Company Summary 5
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2.1 Company Ownership 5
2.2 Start-up Summary 5
2.3 Company Locations and Facilities 8
2.4 Company Values 8
3.
Products 9
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3.1 Product Description 9
3.2 Competitive Comparison 9
3.3 Future Prospects 9
3.4 Fulfillment 9
4.
SWOT Analysis 10
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4.1 Strengths 10
4.2 Weaknesses 10
4.3 Opportunities 10
4.4 Threats 11
5.
Market Analysis Summary 12
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5.1 Market Segmentation 13
5.2 Target Market Segment Strategy 13
5.2.1 Market Needs 13
5.2.2 Market Trends 14
5.2.3 Market Growth 14
6.
Strategy and Implementation Summary 15
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6.1 Value Proposition 15
6.2 Competitive Edge 16
6.3 Marketing Strategy 16
6.3.1 Product Marketing 16
6.3.2 Price Strategy 16
6.3.3 Promotion Strategy 17
6.3.4 Distribution channel 19
6.4 Sales Strategy 20
6.4.1 Sales Forecast 20
6.5 Corporate Social Responsibility 21
9.0 Controls 36
9.1 Contingency Planning 36
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1. Executive summary
Travel Solution will be a company that will provide the most suitably designed as well
as the customized travel packages to its customers. Today's extremely stressful work
environment dictates that individuals requires some joyful holiday, this presents an
opportunity that we may exploit, and provide them stress-free joyful refreshing holidays with
cost competitive and customized packages according to their needs.
This project plan is developed to get the required finance for the project. There
financing will be required to purchase busses, cars, the working capital and to cover the
expenses for operation for first year. The finance available today with the company is about
Rs. XXXXXX
Travel Solutions will be incorporated as LLC. This will shield the owner Mr. Amit M.
Rampure and it will find investors for additional financing to make the company stable. The
investors are treated as shareholders.
The financing ,in additional to the capital contributed from the owner, shareholders
and bank will allow the Travel Solutions to successfully start and maintain the operations
through one year. A unique, upscale innovative idea of the travel packages will help Travel
Solutions to become successful in first year of its operations. Company will market its
products through aggressive marketing, innovative concepts, participating in trade shows,
newspaper ads etc. Successful operation in year one will provide Travel solutions a base for
its market to move forward with high growth rate.
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1.1 Objective
Travel Solution’s objectives for the first three years of operation include:
1.2 Mission
We want to serve our customers with best possible service and provide them the kind
of comfort they want. We would also want to customize our tours as per our customers need
without reducing joy or quality of tour. People of all ages and backgrounds will come to enjoy
the unique, upscale, joyful, and refreshing environment that Travel Solutions provides.
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2. Company Summary
Travel solutions will be a company which will organize tours to different parts of country. The
company will start its operations from Pune and provide service to customers targeting
Maharashtra area as the first destination. It will subsequently launce its service to other parts
of country. It will focus initially on providing and satisfying two kinds of tours:
As it grows it will take on people and expand into related markets. It will also look for
additional leverage by establishing relationships and representations with appropriate
strategic allies.
The company named ‘Travel Solutions’ will be registered under companies act with
legal formalities. Its fiscal year is the calendar year. The company will realize the potential
market and opportunity for growth from given implementation of the appropriate strategies,
aided by the necessary finances from next year.
Total start-up capital and expenses (including legal costs, logo design, stationery and
related expenses) came to approximately Rs. XXXXXXX. Start-up assets required and
utilized included Travel Office, Travel Busses (and/or Busses, cars on rent), Staff, office
furniture, personal computers and other office equipment. This figure comes to Rs XXXXXX.
Start up expenses
Sr. No. Description Amount reqd.
1 Legal 10,000
2 Stationery etc. 5,000
3 Brochures 0
4 Insurance 0
5 Rent 0
6 Research and Development 0
7 Expensed Equipment 5,000
Total Start-up Expenses 20,000
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Start-up Assets
1 Current Borrowing
2 Long-term Liabilities 0
3 Accounts Payable (Outstanding Bills) 0
4 Other Current Liabilities (interest-free) 0
Total Liabilities
2 Investor 1
3 Investor 2
4 Investor 3
5 Investor 4
Total Capital
Total Funding
Start-up
Click to Enlarge
Through promotion and implementation of the above stated company values we believe
that we will be able to attain our corporate and stakeholders' goals and objectives for the
benefit of all concerned, in particular the communities in which we will operate.
3.0 Products
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Travel Solutions will provide all kind of travel and tour services to its customers. Some
of the Tours designed by the company are AshtaVinayak yatra, Shakti, Sai, Ajanta etc. Please
see the concerned leaflets for details.
Travel solutions will provide the transportation through its busses. According to its
tour packages it will provide the facilities to customers. It may vary from customer to customer
and packages.
Identifying competition in terms of companies that fill the same needs that we do, our
competitors are few in our main tour business, though dominant in the market. Hence there
will be a need to strongly differentiate ourselves from these other businesses. However on a
broader scale our competition comes in several forms.
Travel solutions trough its best service and aggressive marketing will try to capture
the market. We will treat our customers as their friends will best possible and cost effective
packages. We will grow other parts of Maharashtra and subsequently in other parts of
country. We will try to develop a model for tourism so that we can attract the schools clubs
and other socio-groups etc.
3.4 Fulfillment
1. The key fulfillment and delivery will be provided by the principals and values of the
business. The real core value will be the provision of a quality based service. Hence
we intend to ensure that tours we provide to customers of high quality and service.
2. We will try to build our travel image by mouth to mouth publicity, advertising, and
taking part in social functions.
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We are in a highly lucrative market in a rapidly growing economy. We foresee our
strengths as the ability to respond quickly to what the market dictates and to provide quality
service in a growing market. In addition, through aggressive marketing and quality
management we intend to become a well-respected and known entity in our respective
industry. Our key personnel have a wide and thorough knowledge of the local market and
expertise, which will go towards penetrating the market. However we acknowledge our
weakness of a small-sized company without a lot of experience, and the threat of new
competition taking aim at our niche. Below are the summarized strengths, weaknesses,
opportunities and threats.
4.1 Strengths
4.2 Weaknesses
• Lack of a reputation in comparison to our competitors.
• The introduction of new organizational practices and personnel who have not
previously worked together presents a challenge to the company.
• A limited financial base compared to the major players in the industry.
• Lack of clear-cut channels of distribution.
• Establishment on the Internet will produce technological challenges.
4.3 Opportunities
• Specific niche: we will design special and customized packages for our customers.
• The new generation of individuals and families has a far greater appreciation of
attractive packaging (image conscious).
• Internet marketing and sales--though still in its infancy.
4.4 Threats
The present growth in the market may result in market saturation, through competition.
This competition could emerge from a variety of given sources including:
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1. Established mass-market companies.
2. New marketing strategies and tactics by established products and companies.
3. Existing competition.
4. Other start-up companies generated by healthy economic growth nationwide.
The number of outbound travellers from India grew by 15% to 6.2 million in 2005. This
was almost twice the number of arrivals witnessed by the country. A booming economy, with
GDP growth of more than 7%, rising disposable incomes, higher aspirations, cheaper air
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travel to countries such as Malaysia, Thailand and Singapore and better products from the
industry enticed Indian travellers. This has prompted a number of global tour operators to
enter the Indian tourism market either directly or through strategic alliances.
acquisition of customers
Multi-channel marketing
customer retention
Focus your efforts on reaching your most profitable segments – target direct mail and
optimize advertising and promotional activities. By linking travel behaviors with consumer
media preferences for newspapers, magazines, television, radio, and the Internet, you can
penetrate the relevant media channels to reach your most likely consumers.
Travel Solutions will be focusing on the corporate and working class who appreciate
good quality travel service. The working class will range from the miners who constitute a
large portion of the market, to administrative personnel appreciative of good quality service.
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The corporate or managerial segment will constitute those managers who though aware of
their image and reputation, want to put aside their ties and jackets after hours and/or on
weekends to ride on adventures and enjoys life. Our most important group of potential
customers is those in the rural areas who often converge after hours to socialize and update
one another on local news. These are potential customers who want to have an enjoyable
time and also some religious tour at reasonable price.
We also intend to appeal to the foreign tourists who would be looking at experiencing
a great time.
The major customers require a service which will be cost effective and also
enjoyable. The customer wants the more things in the price on one. They want to add their
knowledge, have a picnic, and meet the god (religious place) in one package.
We will provide them all what they want. We will give them a good attention right from
choosing a package to the end of tour. We will provide the all necessary information to them.
We will also arrange some packages gifts for them
Our target markets are increasingly growing towards recognizing the difference
between poor quality tours and those of high quality. This development is an important trend
for us as it represents our target market. We now are having an increasing number of people
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who appreciate the traditional tours whilst living in the urban areas. With this in mind we
intend to ensure that our packages are respectable and attractive.
Today's extremely stressful work environment dictates that individuals requires some
joyful holiday, this presents an opportunity that we may exploit, marketing the health aspect of
our tours.
Import statistics provide a reliable guide as to the size of the tourism industry.
India’s travel and tourism market was valued at US$42 billion in 2005, and is growing
rapidly. India emerged as the fifth most preferred destination by the world’s Travellers in a
survey conducted across 134 countries. India also figures in the Annual Readers’ Travel
Awards 2005, which were announced by the prestigious magazine Conde Nast Travellers UK
in its September 2005 edition. A 5,000 year history, culture, religion and alternative medicine
fascinate both budget and luxury travelers alike.
With 390 million Indians on the move in 2005, it is little wonder that it is domestic
Travellers that sustain the travel and tourism business. Domestic business travel and visiting
family/friends, as well as pilgrimages, contributed to the 13% growth in number of trips within
the country that year.
Our marketing strategy emphasizes focus. This will be the key. We are a relatively new
company and hence must focus on certain kinds of customized service with certain kinds of
consumers. Initially Travel solutions will focus on the local market in Pune. Hence the form of
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growth that shall be initially pursued will be that of organic growth mainly due to limited
resources and the need to instill confidence in our company and packages. The target
customers will include key decision-makers in the different organizations who often order or
recommend on behalf of the whole organization, the aim being to obtain an initial order and
fully satisfy the customer from then on.
We intend to achieve growth by creating a more enthusiastic customer culture than that of
our competitors. All criteria from price competitiveness to staff attitudes are to be initially
measured six-monthly, and then on a more regular basis as time goes on. The results will go
down to depot level and be compared with the overall target. This form of consistent
measurement of strategic goals will ensure that the organization remains focused on its goals
and objectives, making any necessary adjustments where need be.
Our value proposition is offering our customers refreshness and enjoyment at reasonable
prices ensuring peace of both body and mind. Hence we intend to:
Our competitive edge will be our dominance of access to previously remote areas,
customer orientation and traditional Yatra tours through customized service.
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Though we shall be serving different market segments we intend to focus on each and every
customer as single entity and serve them best as possible.
One core element of our marketing strategy will be that of differentiation from our
competitors. In terms of promotion, we intend to sell our company as a differentiated strategic
ally, not just our products. In price, we intend to offer extremely reasonable prices in
comparison to the competition and we need to be able to sustain that. Market penetration
through lower prices shall be undertaken where need be, while premium pricing will be the
case of the upper-end of the market.
Our product marketing will emphasize the benefits of our products, including
refreshment and enjoyment of top-quality service. We intend to sell the opportunity to enjoy
oneself amongst friends, family and/or colleagues. This will come out in our advertising,
delivery and collateral such as sales literature and business cards. Our product marketing's
most important challenge will be the problem of being accepted and appreciated on the
market as a provider of quality products. Hence we intend to not only meet customers'
expectations but to exceed them.
We intend to focus on the individual or group who want to enjoy themselves through
their requirements of tours. However, not wanting to limit our horizons in the initial period, we
intend to be continually looking out for opportunities that we may exploit. In all cases we
intend to provide a thorough understanding and appreciation of the products to the customer
and the benefits of them.
Initially our prices will not be under our control but dictated by the market conditions
prevailing at the particular time. This is particularly so in the case of products which are also
produced by our competitors, as they are often representing a scale for consumers. However
we realize that we must charge appropriately for the quality and work we shall be providing, in
addition to the distribution of the products. Hence we intend the price will accommodate the
mark ups prevailing in the industry, as well as our own costs. To be competitive in the market
we intend to offer discounts to customers making bulk orders, which are in competition with
the industry. This will also assist in the establishment of customer loyalty. Hence our prices
shall be as follows: (discussion removed for confidentiality).
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We intend our income structure to match our cost structure, so as to ensure that the
salaries we pay to assure good workmanship is balanced by the price we charge. We will
make sure that we charge for the product, workmanship and delivery with our aim being to
achieve a gross profit margin of at least 30% in our initial years of operation. All in all we
intend our prices to be extremely competitive on the market.
Our promotion strategy will be based primarily on informing potential customers of our
existence and making the right information available to our target customer. Since we shall be
targeting different segments, the promotional tools and messages may vary slightly to match
the intended market. However in all cases the marketing will convey the sense of quality,
refreshness and health in every picture, every promotion and every publication. Our
promotional activities shall be focused towards driving the organization's overall strategy
relentlessly, developing internal consistency and prepare it to confront any radical changes
that may arise. In such a market we cannot afford to appear in, or provide, second-rate
service that makes our products look less than they are. We intend to leverage our presence
using quality brochures and other sales literature, including promotional material such as
pens, complimentary slips and stickers. Due to the fact that our products are in the
introductory phase on the market, promotional expenses are high in order to generate
customer attention and knowledge of our products existence.
We intend to spread the word about our business through the following:
Advertising
Events
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These are increasingly becoming important as more firms establish in the country and
hence the need to be known. The organization aims to participate in trade shows. Not only
will these increase awareness of the products. The organization will be able to take
advantage of this in all its promotional campaigns, adding leverage to its reputation and
image. Undoubtedly this would add confidence and pride in our staff complement as their
hard work would be recognized often at the highest levels. Communicating such
achievements often gives customers a feeling that they can rely on the product, and this
builds strong customer loyalty
Public Relations
Recognizing that we are relatively new on the market there will be a need to organize
an event, of grandeur nature, introducing ourselves onto the market. At this we intend to invite
potential customers, senior officials, including the Minister of Industry and Commerce, and
other stakeholders so as to penetrate the market. In collaboration with this we also intend to
place news stories and features in magazines and newspapers to keep stakeholders updated
on the latest developments and to increase awareness. This will assist in the recognition and
appreciation of our company in the surrounding community especially. Our efforts on
community service will show that the company has its community at heart, contributing
towards the establishment of a good and reputable image. Homes for the under privileged will
be also be built in the medium, to long term as we plough back into the society we operate in.
In addition we intend to pursue educational sponsorship for the less advantaged but
promising young individuals in the community. This will constitute some of our corporate
social responsibility details of which are provided in the respective section.
We also intend to experiment with a road show in the various often-neglected remote
areas giving out caps, bags, and other such prizes to individuals who answer questions
correctly. This will also enable our business name and products to be better known by the
respective communities. However we are extremely confident that these road shows if well
planned will be a success as they encourage community participation. Hopefully visitors will
leave impressed and confident in our products, adding to the possibility of positive referrals.
Personal publicity
This shall be undertaken in the form of sales calls whereby a sales person will go out
to potential customers and distributors informing them what products we are able to offer
them. In addition the sales person will listen to client's needs at close hand, so as to ensure
that the product is delivered timely and that it is the right product as demanded by the
surrounding community. Close analysis shall also be undertaken of the respective
communities. This will ensure that our products are customized as much as possible to the
surrounding community's needs and wants. In cases where there is the opportunity of
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obtaining a large order it may be necessary for the top management to go out personally,
especially considering the fact that we are still a relatively new firm in the market.
Direct Marketing
This will be used, but only to a limited extent, in the form of telemarketing and
informing potential customers and obtaining referrals where possible. In the case of
telemarketing it will involve our targeting potential customers/distributors of our products and
informing them of our existence and the products we offer. We may then arrange for an
appointment with the respective decision-maker/order-maker, with the intention being to lure
them into ordering one or more of our product lines.
Internet Marketing
In all the above we intend to communicate our ability to provide good quality service
that will satisfy the customers needs. Hence our messages will influence the buying decision
of prospective customers by emphasizing our unique selling proposition, and persuade
prospective buyers that we are different from our competitors. All the above promotional tools
shall be well integrated and utilized in tandem so as to maximize their effect.
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We intend to focus on improving our implementation, by working on key objectives
and better coordination of marketing efforts. For the short term at least, the selling process
will depend on personal selling and advertising to lure and inform potential clients about the
products we offer and the benefits of consuming our products. Our marketing does not intend
to affect the perception of need as much as knowledge and awareness of the product
categories.
The sales forecast monthly summary is included below. The annual sales projections
are included later in the plan. It should be noted that as we become established and known
on the market we project sales to increase at a faster rate than the initial year.
Sales Monthly
Click to Enlarge
Sales Forecast
Sales
Yatra
others
Customer customized
Total Sales
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Travel Solutions shall evaluate the jobs it provides, paying competitive remuneration
packages against market benchmarks to employees for their agreed and set out tasks.
Consonant with its efforts to create added value by employees, Travel Solutions seeks to
negotiate the provision of incentive pay delivery mechanisms against achievement of agreed
targets relating to accomplishment in the areas of productivity enhancement, savings and
other specific successes, that is, the implementation of an effective performance
management system.
The management team, mainly comprising of the shareholders, has wide expertise
and broad knowledge of the products and markets, which if well planned for, will enable the
business to realize its goals and objectives. Daily management will consist of Mr. Amit M.
rampure and Mr. Vijay M. Rampure in the role of technical and operations, and in dealing
with government, corporate bodies, and public relations.
Management style will reflect the participation of the shareholders. The company
intends to respect its community and treat all employees well. We will develop and nurture the
company as community. We do not intend to be overly hierarchical. Management's ongoing
initiatives to drive sales, market share and productivity will provide additional impetus.
We intend to compensate our personnel well, to retain their invaluable expertise and
to ensure job satisfaction and enrichment through delegation of authority. Our compensation
will include health care, generous profit sharing, plus a minimum of three weeks vacation. As
an equal opportunity employer, we respect the diversity and human rights of our people, and
strive to achieve optimal productivity, while realizing the full potential of each employee.
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Awards will be given out to outstanding individuals, groups and plants for hard work and
production so as to instill a sense of fun into the work and promote the maintenance of high
standards. Travel Solutions recognizes that our employees contribute fundamentally to the
company's long-term prosperity. We intend to enhance our capacity to attract and retain
people of quality, through benefits such as housing and family education grants.
Employee health shall be of extreme importance. This is because the health of our
people is an integral element of employee well-being at work and at home. Compliance with
relevant legislation is a minimum target in our organization. We also intend to minimize if not
totally eliminate the number of isolated incidents of intimidation in the workplace, so as to
ensure that production and distribution are not materially affected and sound relationships are
maintained between employee and employer and between employees as a whole.
Personnel Plan
Operations Manager
Marketing Manager
Office manager
Account officer
Driver-1
Driver-2
Total People
Total Payroll
7.3 Training
In-house training shall be continuous with regular external training being undertaken
particularly following any new developments in the market. This is so as to ensure that we are
continuously able to anticipate our markets needs--a proactive approach, which is so
essential if we are to gain and maintain a competitive advantage. Internal training will not only
include product and technical aspects, but also expand to give much greater knowledge of
customers, market trends, products, new technology aids, and time management amongst
other such variables. We intend to conduct health education sessions for groups and
individuals on health risks in the workplace, balanced with lifestyle education and employee
assistance programs that incorporate rehabilitation and counseling in a range of illnesses and
social or personal problems. This is of particular importance in view of the AIDS epidemic that
has grappled the country and continent as a whole to unparalleled levels.
1. We intend to use employee satisfaction surveys to shape the business, making sure
that the employee understands the goals of the firm, is customer focused, proud of
their work and work as a team. This will encourage employees to become
entrepreneurial and customer responsible, in addition to unifying staff in customer
focus and values.
2. Important notices and developments will be continuously communicated to employers
so as to keep them abreast of developments and promoting a sense of belonging and
oneness in the organization.
3. We will encourage our employees to put forward any suggestions they might have
regarding the improvement of any of the company's functions--an open door
philosophy. Such a culture will enhance innovativeness and creativity in turn leading
to job satisfaction and enrichment.
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We want to finance growth mainly through cash flow and equity. We recognize that
this means we will have to grow more slowly than we might like.
The most important factor in our case is collection days, particularly with the bulk
order customers. We can't push our customers hard on collection days, because they are
extremely sensitive and will normally judge us on our terms. Hence they tend to have a
certain degree of financial authority. Therefore we need to develop a permanent system of
receivables financing systems, using a well-coordinated accounting department. In turn we
intend to ensure that our investors are compatible with our growth plan, management style
and vision.
• Fundamental respect for giving our customers value, and for maintaining a healthy
and congenial workplace.
• Respect for realistic forecasts, and conservative cash flow and financial
management.
• Cash flow as first priority, growth second, profits third.
• Willingness to follow the company and contribute valuable input to strategy and
implementation decisions.
The financial plan depends on important assumptions, most of which are shown in the
following table as annual assumptions. The monthly assumptions are included in the
appendix. From the beginning, we recognize that collection days are critical, but not a factor
we can influence easily. Interest rates, tax rates, and personnel burden are based on
conservative assumptions.
General Assumptions
Plan Month 1 2 3
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Current Interest Rate
Tax Rate
Other 0 0 0
The following chart and table summarize our break-even analysis. With fixed costs of
approximately XXXXX per month at the outset (a bare minimum), we need to bill
approximately XXXXX to cover our costs. We don't really expect to reach break-even until
several months into the business operation.
Break-even Analysis
Click to Enlarge
Break-even Analysis
Assumptions:
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Collection days are very important. We do not want to let our average collection days
get above 30 under any circumstances. This could cause a serious problem with cash flow,
because our working capital situation is chronically tight. However, we recognize that we
cannot control this factor easily, because of the relationship with our clients.
Benchmarks
Click to Enlarge
Initial marketing expenses are relatively high as we seek to become known on the
market. This will be brought about by the development of sales literature, advertising
expenses, and function expenses (including lunches and dinners with interested
stakeholders). As our market share increases and capital is generated, further marketing
programs and the expansion of those in existence at the time will be undertaken, to ensure
market development. Once these programs will start generating revenue for the business,
which we shall in turn reinvest.
Our projected profit and loss is shown on the following table, with sales increasing from more
than XXXXXX the first year to more than XXXXXX the second, and approximately XXXXXX in
the third year. Profits are calculated to be around XXXXX before tax the first year during the
start-up phase of this business. This will be representative of a net profit margin of
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approximately XX%, which though may not seem that impressive is relatively good for a start-
up firm in our line of business. As with the break-even, we are projecting very conservatively
regarding cost of sales and gross margin. Our cost of sales should be much lower and gross
margin higher, than in this projection.
Sales
Direct Costs
Other
Gross Margin
Gross Margin %
Expenses
Payroll
Depreciation
Leased Equipment
Utilities
Insurance
Rent
Payroll Taxes
Other
Total Operating
Expenses
and Taxes
EBITDA
Interest Expense
Taxes Incurred
Net Profit
Net Profit/Sales
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8.6 Projected Cash Flow
Cash flow projections are critical to our success. Detailed monthly numbers are included in
the appendix. However it should be noted that they do not take into account the required
capital injection.
Cash
Click to Enlarge
Cash Received
Cash Sales
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Cash from Receivables
Operations
Additional Cash
Received
HST/GST Received
(interest-free)
New Long-term
Liabilities
Assets
Sales of Long-term
Assets
New Investment
Received
Subtotal Cash
Received
Expenditures
Expenditures from
Operations
Cash Spending
Bill Payments
Subtotal Spent on
Operations
Principal Repayment of
Current Borrowing
Other Liabilities
Principal Repayment
Long-term Liabilities
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Principal Repayment
Assets
Purchase Long-term
Assets
Dividends
Cash Balance
Assets
Current Assets
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Cash
Accounts Receivable
Inventory
Long-term Assets
Long-term Assets
Accumulated
Depreciation
Total Assets
Current Liabilities
Accounts Payable
Current Borrowing
Subtotal Current
Liabilities
Long-term Liabilities
Total Liabilities
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Capital
Net Worth
Ratio Analysis
Percent of Total
Assets
Accounts
Receivable
Inventory
Other Current
Assets
Total Current
Assets
Long-term Assets
Total Assets
Current Liabilities
Long-term
Liabilities
Total Liabilities
Net Worth
Percent of Sales
Gross Margin
Administrative
Expenses
Advertising
Expenses
Profit Before
Main Ratios
Current
Quick
Assets
Pre-tax Return on
Net Worth
Pre-tax Return on
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Assets
Additional Ratios
Return on Equity
Activity Ratios
Accounts
Receivable
Turnover
Collection Days
Inventory
Turnover
Accounts Payable
Turnover
Payment Days
Total Asset
Turnover
Debt Ratios
Current Liab. to
Liab.
Liquidity Ratios
Net Working
Capital
Interest Coverage
Additional Ratios
Assets to Sales
Current Debt/Total
Assets
Acid Test
Sales/Net Worth
Dividend Payout
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9.0 Controls
The local tourism market has been growing steadily over the last few years due to increases
in people's disposable income and opening of the economy. With this in mind we intend our
marketing programs to expand accordingly. The introduction of quality catalogues and sales
literature will enable travel Solutions to market to potential customers. We project sales to
increase accordingly, though slightly slower as we establish a reputation for ourselves. With
time, a presence on the Internet and participation in regional trade shows will be key
milestones to expanding sales and marketing potentials through the utilization of new
channels and identification of potential customers.
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Throughout the year we intend to undertake regular evaluations of our marketing programs so
as to ensure that we are in-line with our intended objectives.
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