TABLE OF CONTENTS:

CHAPTARS PAGE NO

1 History of hotels:

1.1 History of hotels in the world-----------------------------------3

1.2 History of hotels in Cyprus--------------------------------------4

1.3 History of Louis Hotel -------------------------------------------4

2 Introduction

2.1 Introduction of Louis Phaethon Beach----------------------------5

2.2 Louis Phaethon beach > accommodation---------------------------5

2.3 Louis Phaethon Beach > Facilities -----------------------------------6

3 Marketing mix

3.1 Product--------------------------------------------------------------------8

3.2 Price-------------------------------------------------------------------9

3.3 Place-------------------------------------------------------------------9

3.4 Promotion-------------------------------------------------------------10

4 Recommendations & learning’s:

4.1 Recommendations-------------------------------------------------------11

4.2 Positive learning’s-------------------------------------------------------11

4.3 Challenges----------------------------------------------------------------12

5 Bibliographies: --------------------------------------------------------------------13

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EXECUTIVE SUMMARY:

It is compulsory internship report which was assigned to me, for this I have to do

internship and I did in Louis Phaethon Club Beach Hotel for six 16 weeks, and I am

making this report on the experience gained with that internship.

This was my first working experience in the hotel industry since I started my program of

hospitality management. My position was held as a bar waiter under food and beverage

department, overall it was an excellent experience regarding to learning and face to face

conversation. The Louis Phaethon Beach is located on the Paphos coast near the

picturesque harbor and only 10 km from Paphos International Airport. Louis Phaethon

Beach hotel is directly on the beach, with an unlimited Mediterranean Sea view. Hotel

Louis Phaethon Beach is the 4rth star all inclusive hotel with more than 400 rooms, in the

heart of Paphos which is blue area it’s a luxurious hotel and handles all type of functions

like business meeting, wedding functions, then there is an outdoor catering facilities,

conference rooms, restaurants and other social functions.

During my internship period my position was held in the bar as a bar waiter where my

duties and responsibility was to serve the alcoholic and non alcoholic beverage. But I

have learned much more in showing my intention towards learning the function of other

departments , likes finance department, housekeeping department and front office by

standing on the reception.

In the reports I have written all my experiences good and challenges very generously.

Overall it was an exciting experience and I have learned a lot from this internship and I

am looking forward to use this experience in my future jobs.

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CHAPTAR NO 1

HISTORY OF HOTELS

1.1 HISTORY OF HOTELS IN THE WORLD

The history of hotels is very old when people started to make inns for the travelers, since

the beginning of time, people have traveled for commerce, religion, family, health,

immigration, education and recreation.

As cited by Texas Tech University, the word "hospitality" comes from the Latin root

meaning "host" or "hospice." The university further noted that the first hotels were

nothing more than private homes opened to the public. Most, unfortunately, had poor

reputations. Under the influence of the Roman Empire, inns and hotels began catering to

the pleasure traveler in an effort to encourage visitors.

The first inn located in America was recorded in the year 1607 and lead the way with

many other firsts in the hospitality industry. The first publicly held hotel (the City Hotel)

opened in New York in 1792. The first modern hotel (the Tremont) opened in Boston in

1809 and the first business hotel (the Buffalo Statler) opened in 1908.

Eventually, from then on, more hotels were built and this gave birth to the hospitality

industry which also led to the classification with the star system. The star system was

assessed by: the price, the hotel's standard of service, and the hotel's facilities offered.

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In the past, hotels were just normal houses offered for guests to stay in. Some were in the

form of inns. These were situated near ports for sailors to spend their night during their

short breaks in the country. Usually the room just consisted of a bed that was big enough

for two people.

1.2 HISTORY OF HOTELS IN CYPRUS: The early stage of the hotel situation in

Cyprus is showing in the following diagram.

2000BC 1000BC 0AD 1000AD 2000

1.3 The history of Louis Hotel: Louis Hotels currently owns and operates a range of 9

hotels in Greece and 9 hotels in Cyprus. Our luxury hotel accommodation comprises of 4

& 5 star hotels, A category hotel apartments, in Cyprus, 4 star hotels in the Greek Islands.

Louis Hotels offers Hotels in Cyprus and Hotels in Greece for leisure, family holidays,

all-inclusive stay and business. Louis Hotels is currently present with hotels in Cyprus

and the Greek islands of: Corfu, Zakynthos, Rhodes, Crete and Mykonos.

CHAPTER NO 2

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2.1 Introduction of Louis Phaethon Hotel: The Louis Phaethon Beach is located on the

Paphos coast near the picturesque harbor and only 10 km from Paphos International

Airport. Our hotel is directly on the beach, with an unlimited Mediterranean Sea view.

Relax at the Louis Phaethon Health Club, enjoy a swim in one of our indoor or outdoor

pools or forget your stress and go for a steam bath or a jacuzzi.

Official rating: 3 stars. The 4 star rating for Louis Phaethon Beach refers to most of the

C.T.O's classifications

2.2 Louis Phaethon Beach > Accommodation

Room Types:

Inland view Rooms interior as per sea view room

Sea view rooms
Family Sea View
Interior as per family inland view room
Family Inland View

Number of units: 422

Room Facilities:

Air-conditioning/heating

Private bathroom

Balcony

Direct dial telephone

Hair dryer

Safety deposit box (extra charge)

Radio

Satellite TV

Mini Fridge (extra charge)

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2.3 Louis Phaethon Beach > Facilities

Hotel services

Shopping arcade

Porter service

Internet cafe corner

Currency exchange

Wi-Fi connection service at hotel lobby area

Babysitting (on request)

Laundry facilities

Car/Bicycle Hire

Doctor on call

Restaurants & bars

Esperides restaurant: Cypriot and international cuisine, serves buffet breakfast, lunch and

dinner

Cafe Vienna: serves hot and cold drinks and desserts

Atrium lobby bar: serves hot and cold drinks only

Chariots nightclub: open daily

Helios pool bar and restaurant: serves snacks and buffet lunch, opened only during

summer period

China Spices restaurant: outdoor restaurant opened only during summer period, serves

Chinese buffet lunch

Leisure & Sport facilities:

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Outdoor swimming pool

Heated indoor pool (pool towels provided)

In-house professional animation team organizing morning & afternoon activities

Health club including gym

Massage

20-seat Jacuzzi

Sauna

Steam rooms

Archery

Air rifle shooting

2 tennis courts

Basketball court

Beach volley

Flat 5-rink bowling green

Short mat bowls

Football pitch

2 badminton courts

Table tennis

Cards room for bridge players

Electronic games

Billiards

Daily evening show & disco

Jacuzzi, Gym, Volleyball, Bicycles

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Resident dance leaders from November till April

Children Facilities, 1 children’s pool (part of main pool), Children’s club

Supervised creche for infants, 2 childrens playgrounds (1 pirate ship)

Daily kids mini disco & mini cinema

Wedding Facilities, Wedding packages and services

Conferences, Conference facilities for up to 400 delegates, theatre style

Heating / Air-condition, In all rooms individually control heating/air-conditioning, water

heating system: central boiler room (fuel oil).

CHAPTER 3

MARKETING MIX: The Hotel Louis Phaethon Beach integrating all elements of

marketing mix successfully.

3.1 PRODUCT:

Hotel’s products are its rooms and services and better the room and services will be

higher the reputation of the hotel and the quality of product.

High quality services accompanied by exemplary personal service, differentiated from

competition quality with an over all brand strategy, has proven to be the successful

approach, generating high level of repeat business.

ROOMS:

There are almost 430 room’s variances between single, double and some suits are

available for customers here. And 5 types of rooms including

Standard single

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Standard double

Premium single

Premium double

Deluxe room

Suits

All of our rooms are well furnished and luxurious, and a best place to spend your time

3.2 PRICES: The Hotel Louis Phaethon prices are more economical compare to other 4

& 5 stars hotels in Cyprus. As because of its popularity around the whole world, mostly

in Eastern Europe and Western Europe, yearly basis it is the very busiest the hotel in

Cyprus as because of price consciousness, the hotel is using some extreme strategy in

order to keep the tourist and clients for long time and repeat business. Therefore the hotel

Louis Phaethon is giving very special prices to the guest in a different period of year.

3.3 PLACE: Hotel is Located in the city's bustling business district, in the heart of

Paphos, the distinctive Hotel Louis Phaethon. Welcomes both business and leisure

travelers. As you will see from the moment you arrive, our hotel offers striking views of

sew views as well as the natural beauty of Paphos. Guest rooms that combine classic

luxury with contemporary business tools, and a level of service that's a step beyond other

hotels.

Customers can book rooms, banquets, and other services on the internet and on the phone

too. Product and service information are sold to the guest via personal selling, direct

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marketing advertising and the internet. Delivery channels include travel agents and

international reservation system.

3.4 PROMOTION:

The basic way of promoting the hotel which I notice was phone calls and then the

personal meeting by the marketing staff, added to that they value customers comments

too and it’s very important for promoting hotel.

Marketing staff’s public relation is very strong they meet the corporate people in a very

friendly way. Public relation in local market will remain an important element in the

marketing mix presenting the hotel as a supportive member of the communicating and

participating in significant local events.

For advertisement they publish broachers, and if there any new package comes then they

make it in broacher, like Easter packages, summer packages, Buffet packages etc

Words of mouth are very important for promoting any hotel but for this the hotel staff

needs to be very punctual and good, added to that their services need to be very quick.

Primary focus will remain on mass communication with via print ads in trade

publications and on the internet .Direct mails campaigns to existing prospective client

will increase as a cost effective meaning of target campaigning

Personal selling in the local marketing will remain an important element of the mix in

order to continue to build important relation ship within a local community and generate

a high level of corporate activity.

CHAPTER 4

4.1 RECOMMENDATIONS AND LEARNING

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The quality of food must be improved in hotels.

Prices of food must be reason able according to their food standard and services.

The hotels should follow new technological trends..

There must be proper marketing and sales promotion for hotel industry.

Hotel should be constructed at beautiful locations.

There should be proper security system to secure the hotel from any terror attack.

They must raise their voice and negotiate with government for chalking out sound

policies for the improvement in hotel and tourism industry.

Parking facilities must have ample space.

Room services should be according to needs of customers.

Attendants must be adequately trained, educated, well behaved and efficient.

LEARNINGS:

4.2 POSITIVE LEARNINGS:

That is for sure that positive learning’s are more then positive learning because internship

is an important part of the BA, it has includes many learning’s including these.

Skill enhanced: I have learned books for my 16 years of education but never did a job, so

this internship has given me the chance to talk and work with different types of peoples.

Reading books can never be enough for us all because we have to learn practical

implication of these because without is just like the fish in the pool.

Confidence gained: This is one of the important learning of the internship because in

class room we didn’t learn how to talk and conversation with the customers especially in

English language so the internship has given us the chance to do that. Because is

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something that u learned with the meeting with different types of peoples especially for

marketing peoples.

Technical skills: While doing internship one thing you surely will be aware of after that is

technical skills because the phone exchanges. File works, going in different departments

for works and meeting that give you much to be fruitful for you in the future life of yours

and frankly saying I was very unskillful before that.

CHALLENGES:

4.3 WORKING AS UNIT:

I think is an art which I didn’t learn much in the hotel because these peoples were also

not working in the team very much, I mean for this is that there were a team work in

same department but there were no team work with the linkages with the peoples of other

departments I guess because the salaries f marketing staffs are higher then the employee’s

of other departments that’s why it creates a jealousy factor in the employees of other

departments.

4.4 JACK OF ALL TRADES:

Now it is some how good too but any way bad too. Because I have worked in many

places like in the restaurant, Bar, Inventory, Pool Bar, Housekeeping, Like a link between

marketing and a finance department It was overall very good for me to work in a crucial

hospitality industry as it will assist my future carrier.

CHAPTER 5

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5.1 Bibliography:

Kotler.Philip (2006) Principles of marketing (11th edition)

Bovee.L.Courtland (2002) International edition management

Bovee.L Courtland (1994) Advertising excellence)

Keller.Lane.kevin (1997) Strategic brand management

Internet:http://www.louishotels.com/hotel_CYP_PFO-

LPHB_Louis_Phaethon_Beach.html

http://www.louishotels.com/

http://www.google.com.

http://www.visitcyprus.com/wps/portal

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