COLUMBUS
ARTHUR TREACHER’S
Chain hopes
to set sail on
new course
roman snes
Judy Callahan's fault
,
iE har Arthur ‘Teschers
Hick chips fans In
Lancaser no longer eves
ied bloga. She ated fo
Keep the Indigent mel long
2 eer of hat eum bet
fanchnor rufoods LLE sated
ferto palm the mene
Cat was god thing for
mmoe than the heart hall of
her ostomere, fier decades of
deterioration,
the fast-food fish-
and-chips brand that got its start
in Columbus bi
terested in expanding the chain
again. That means a uniform
ment for its remaining 27 res-
taurants, which Callahan sald is
a small trade-off to get an over-
seer committed to improving
and developing the 41-year-old
business.
“This is the first time in many
years that the franchisees can
be confident we can grow the
brand” said TruFoods Chief De-
‘velopment Officer Gary Occhio-
_erosso.
Callahan said it may be the
first time in decades, after a run
of ever-changing owners. left
franchisees to fend for them-
selves and short of marketing
fand product development help.
The chain has shriveled from an
estimated 800 restaurants at ils
late-1970s peak.
SEEFISH, PAGES
Bryan and Judy Callahan have stuck with Arthur Treacher’ through
Some rough seas over the years, but feel the chains prospects areas
bright as ever. Their Lancaster restaurants the chains only remaining
location in Central Ohio something the company hopes to change.
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feling Colomivae unl ether
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four to ie restarts
Hopes to open inthe next
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center of the Arthor Trea
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hortheest Oe thant one
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competi Tong fli Sirs
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ange. ne Use oan Us
itn Ne Aer tat
{tent through seis of ves
frou ttl he brand ogo and
eipe landed In 2000 with Ni
‘hans Famous hae the 23 shop
hala expanded fs menu beyond
Tot dogg Nulla then farmed to
‘rufous ~ franchisor of Wall
‘Steet Del ier rozen Casta
ad Pugs Fama Chicken = 10
Tend fanchisingetonts
"Nathans Ist iatorested in
poting tas brended concep!
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Sovwhile Arthur Teachers meals
arene ment at abou 100 Ne
‘ha shops, TruFoods, hie had
S10 millon i 2009 sas frosts
‘nore than 100 restaurants wil be
finding enchisees and bang
estar under the fish eatery
‘manele
‘corey seas
James Calaland is a ormer on:
ratte chain wi bought out
{F Chaper Ul bang a 1981
Sd ran uni 19%, phen e sl
‘nto The one-time franchisee
seach ts cain deteriorate dr
Ing the en of Orangercos owner
ship and the bref pofod ‘under
‘Mex, ant Cataland sd there
‘wee leg ates beter ane
etand owners fe th fancbi
rer arguing Oraige-co. yas too
Focusion ts oange-groseng nd
felted buxnesso no net
ingin the fastfood chain
the. disputes then skied to
rout and’ operational changes
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‘edby franchises
‘By the time Catsland acguied
the’ busines any ancaces
ad ta, bung were culated
financial sapport was scare_and
ns were on he ve with ishing
‘quotas ary pling cod pees to
$i3sa pound esa
“tok ocala? Catland
seid adit as toh te cme by
ming ou of Chapter 11
‘Cotas ten added baked
arid rolled ah ote menu, which
ight oninbiger markets aches
Gefen it Sead eoenbere
He took the band to 90 reall
ral food courts but the ese
1990s recession und the chats
Il stocescr wih more han ball
the shopping conter outlets ds
ing
‘Wen atslandsold the business
in 1996 he wan planning to spruce
the rears an inet
pres the next owners pte up
Sn thowe plans and ecamed the
chain Arthur Treacher Seafood
‘Gail bat ad exch
STEADY IN LANCASTER
‘The Lancater Arthur Teachers
swat one ofthe chains rst open
Ing 1969, and Callahas as seem
‘any ofthe changes est ae
{ng worked atthe restaron from
TSI unt 1999, when she and er
Iusband, yan, bought
The 198 i particular were
rots rough she sald "We et Mk
reryone as out on thet own
Callen dectined to dea an
ral sales at her restaurant bt
‘ald business bis remained say
tote the yearedesie the handoff
proach of previous owners Op
frag in Soll comma
Ielpe se a
adrift in doldrums
“People Kon we re
goad product a «zp price
Poin shesala
Tratods hopes the work
Stas done inthe past wo,
years though -saproved
Tttetng product deveog-
‘ment and irnchisereatons
‘i ead toa resurgence
Calla seknowetged the
than ever
Theyre doing what
they've talked about” she
Shige. are gt
‘one quicker This ethe best
Teseen in years
‘Gaelogrosso thinks the
(Cohanbns aren contd
pot 20 20retara the
al estate market remains
aver of Lemans and Uhe
Aas Treacher pproach give
‘tunchises leit frlocalons,
esi
thy ll also av the abit
tocorbrand with Pudge Puno
Cie The company ea allo
tobe patent hei
iGre flycaptalize” be sai
“Wedorft have to sl franchisee
rep heights on
‘Average use sales range from
‘sig ata $7000 ea
“Going fran, like 19 be
conantent wilh other fastfood
halos around the S750.000 10
SSINODD range he sid.
‘OTHER FSH IN THE SEA
Th yeart are been Vidor ta
the ompetition. Lang John her
‘owned by Loulou, Ky-bused
‘fim Brut ine the opetlor of
KFC. ssa Hut an Tuco el the
Aiche’S dormant player with more
tha 1300 estaurant
‘Capa "De. Solood_ Kitchen
sumed by Nashville, Ten-based
Siatarts Brands tne, has oasy
‘to outlet.
Darren Tristano, exoeutive veo
president at the Chicaga consul
fant Tehsomie Ine id sales
‘ain fat in the ish seen ad
there are opportunites for the
‘competition
“ong fob Sor almost the
forgotten brand at Yur he sid
“the markt has inyproved, but no
‘one is having great succes in the
category
Tristano seid Arthur Treachers
fan take cues from tho compe:
tition, whieh alo. happen tobe
tooted in the cht past. Long
Joho Sivers as fuse on ad
ing healthier options tow predom-
tay red menu and sein value
fflerings ke Sisk tacox Captain
Diss gravitating toward a fstca
‘al model, with bigher pres ba
Iealhie higher quality dishes,
Tornow, Artur Teachers ment
‘onters around the liye ad tht
fant going. away, Gcchiogrosso
‘31, ough Trfoods tr working
to deralop other procuct
Tristano sald Artin Treacher
could make headway becoming
fore of w fasteasuahayle ear
nd by targeting challenged mar
es, of eich thee are pt
the ves
there mand fr quality he
20 a deuetijaumion