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  • Assignment of Marketing

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    Adil Liaqat
    65 views7 pages

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    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    65 views7 pages

    Assignment of Marketing

    Uploaded by

    Adil Liaqat

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Situational Analysis

    Problems of existing brands

    Ethical issues
    Products features
    Actual features
    Flexible rubber

    Dense souls

    Shock absorbing
    capability

    Foot shape consideration


    Core Features

    Injury resistive

    Relieve for foot


    Augmented features
    Warranties and
    refund

    Trade in option

    Public relationing
    Marketing segmentation

    Sports based
    Segmentation
    Pricing strategy
    Targeted pricing
    strategy

    Justification

    Strategy of other
    major brands
    !Thank you
    ?Questions 

    ?Comments 

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