‘TB, GB from PM
19 April 1997
Last Ten Days
1. In view of the poll movement, we need to be clear in our minds about what we need
to achieve in the final stage of the campaign and how we are going to do it. I suggest
‘we need to do the following:
keep Tony's figures up, by concentrating on trust and competence
blunt the Tories’ attempt to drive us down on the economy - this seems a priority
establish our own tough, no-nonsense position on Europe
put the Tories on the defensive on schools and NHS
deal with Lib Dem advantage on spending commitments 7
raise a credible Tory Sth term thr <
‘Fe-assure on tax
remind about Tory sleaze
spur our core supporters to vote
create media consensus that it’s untenable to have the Tories back because of their
chaos
2. This seems a lot to focus on in ten days but we have a variety of press conferences,
speeches and interviews. Spin will be at maximum premium, The last ten days could
look like this:
Monday
Europe:
‘TB speech tough and uncompromising in relation to IGC, Social
Chapter and Single Currency leading not leaving Europe. Referendum
pledge must stick in people’s minds. Hope and Glory PEB in evening.
NB: ‘We must have a strong attacking prepared statement from Blunkett or
AN Other if Tories go on grammar schools. ‘Tories must be put on
defensive whenever they talk about schooling. DB on ITV 500 in
evening.
‘Tuesday
Tax or
Economy:
We should attack the Tories on tax and trust, using VAT threat and
22 increases to do so. We must re-assure over our plans, using
income tax pledge and windfall tax to do so.
‘TB press club speech should be on Economy.
‘Wednesday
Lottery money announcement should be used to demonstrate the
difference we can make to education and health spending - dealing,
indirectly, with Lib Dem advantage.NB:
NB:
At the moment, this day is being somewhat under used as there are no
TB or GB speeches or interviews (although Gordon is doing election
call.)
This is a big re-launch, big message day. It is also the day of the TB
documentary PEB plus TB on Question Time and the Sunday Times
Q&A. We should use the day, with articles, interviews etc to get a
strong trust and conviction message up about TB. We should also use
the day to grab centre ground support from the Lib Dems.
At the moment the grid indicates a health and education attack on the
Tories. I think we shoulg mount a very heavy Sth term threat and trail
it as such ( while taking any opportunity during the course of the week
to inject into every interview and clip references to sell-off of old folks
homes, abolish the state pension, privatisation of care and social
services, break up of NHS and grammar schools mean secondary
modems for everyone else).
We may have to wait for the polls to narrow before anyone seriously
reports the Sth term threat.
TB is on the road but should there be a visit to Tatton in support of
Martin Bell to get up Tory corruption.? We need to get in an early spur
to our core supporters. The weekend could be used to put up messages
about council house sales (possibly on Saturday) and the national
minimum wage (business endorsements story in some of the Sunday
tabloids).
We will have to decide how to use TB on Frost. I think we will be
facing pressure on tax and the economy at this stage and I suggest this
is the best use of the interview.
We need to stay on our pledges and we need to come back to
education, Set-piece press conferences and events will be trailing off
at this stage and we will need to use outdoor campaigning to get up
message clips. However, there will be pressure on TB to deliver
stories from ITV 500, Election Call and the Nine O°Clock News
appearances.
‘We have to consider how to use the (now tentative) celebrity
endorsement of the computers in schools programme. This would be
the best day.The basic message is: we will govern as New Labour if elected as New
Labour; and, this is the moment that Labour’s core/traditional
supporters have been waiting for - at last their vote for Labour will not
be wasted.
Conclusion
On ourselves, our core message must be we're changed, ready, trusted and able to
govern again. On the Tories, I am not confident we'll persuade the media to put
across a powerful Sth term threat message but I do think a “chaos/unfit to
govern/heaven knows what we'll be getfing if they come back” commentary is
possible.
This equals a final campaign message of “The Tories cannot be trusted to govern.
Labour is safe, our policies are in place and we're raring to go”.
ALL THIS NEEDS THOROUGH DISCUSSION.
ENDS