Title: Casa de Calidad - Leche Legend

Author: Mario Lopez, Eduardo Palacio, JP Giraldo, Carlos Motta Θ Strong Relationship 9

Date: Agosto 12 Ο Moderate Relationship 3

Notes: ▲ Weak Relationship 1

┼┼ Strong Positive Correlation

┼ Positive Correlation

▬ Negative Correlation

▼ Strong Negative Correlation

▼ Objective Is To Minimize

▲ Objective Is To Maximize
┼ x Objective Is To Hit Target
┼
┼┼ ┼┼
┼
┼
Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Direction of Improvement: Competitive Analysis
Minimize (▼), Maximize (▲), or Target (x) ▲ ▲ x ▼ x ▲ (0=Worst, 5=Best)

Our Company Competitor 1

Control de calidad de materias primas

Quality Characteristics

Adición de vitaminas y componentens

Mantenimiento de la cadena de frío

(a.k.a. "Functional
Max Relationship Value in Row

Requirements" or "Hows")

Tiempos de entrega al cliente

Competitor 2 Competitor 3
Proceso de pasteurización
Weight / Importance

Diseño del empaque

Relative Weight

Competitor 4 Competitor 5

Our Company

Competitor 1

Competitor 2

Competitor 3

Competitor 4

Competitor 5
nutricionales
Demanded Quality
(a.k.a. "Customer
Row #

Requirements" or
"Whats") 0 1 2 3 4 5

1 9 36,4 40,0 Sabor Θ Θ Θ ▲ ▲ Ο 4 4 5

2 9 13,6 15,0 Presentación ▲ Ο ▲ ▲ Θ ▲ 3 4 4

3 9 13,6 15,0 Valores nutricionales Ο Ο Θ ▲ ▲ Θ 3 4 5

4 9 36,4 40,0 Tiempo de caducidad Θ Ο Ο Θ Ο Ο 4 4 5

10
Productor a Cliente

Target or Limit Value

Difficulty
9 7 2 8 2 2
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column 9 9 9 9 9 9
Weight / Importance 709,1 518,2 572,7 390,9 281,8 354,5
Relative Weight 25,1 18,3 20,3 13,8 10,0 12,5 Powered by QFD Online (http://www.QFDOnline.com)