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THANDA MATLAB

C O C A C O L A
HISTORY
• Invented by – Dr.John S. Pemberton

• Introduced on – 8th May, 1886.

• Country of Origin – United States

• Head Quarters located in Atlanta, Georgia

• Name Given By – Frank Robbinson

• Manufacturer – Coca Cola Company


Dr.JOHN S. PEMBERTON
• Global Company

• Plants in more than 200


Countries

• More than 230 Brands

• Nearly 2400 Beverage


Products

• 2/3 of Revenue from


outside U.S
MISSION
• To Refresh the World

• To Inspire Moments of Optimism

• To Create Value and Make a Difference.


VISION
• Profit

• People

• Port Folio

• Partners
REGIONS
• North America
• Latin America
• Europe
• Middle East
• Africa
• Asia
• South Pacific
PRODUCTS
• Juice and Juice drinks

• Waters

• Sports and Energy


Drinks

• Teas and coffees

• Drinks and Beverages


BRANDS
QUALITY
Highest Business Objective
• Marketing Strategies

• Advertisements

• Criticisms
ADVERTISEMENTS
PROBLEMS
• Pesticides

• Kerala Strike
CORRECTION
CONTROVERSIES
• Adivasis launch struggle against coca cola
• Indefinite Protest against coca cola from
March 23
 Illegal possession of village land
 Coca Cola’s enormously polluting waste
 Coca cola’s unjust mgt against its employees
 Depletion of Ground water by Coca Cola for
commercial purposes
 The shamefully poor response of the govt. to
these problems
NEWS RELEASES
• Aamir khan launches “ Coca Cola’s Rang De
Basanti” special edition bottles
• Coca Cola products are safe
• Coca cola company releases Test Results
confirming: The Safety of Soft Drinks in India
• High Court of Kerala quashes the ban on
Coca Cola in Kerala
• One World. One Quality System. One Coca
Cola. Is there anything safer for you to Drink
CONCLUSION

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