Untitled

Remember some of those ’80s ads?
October 27, 2006

Memory is a very tricky thing. We may remember some things and not other, less p
leasant experiences. On the one hand, I know that what I remember is not exactly
how life was in the past. On the other hand, I cannot doubt the truth of this m
emory. When we remember nostalgically the past memories, we wish we could relive
or return to those good days once again. Compared to our present time, the time
in the past seems to us so much freer, more energetic, more affectionate and mo
re perfect. We yearn for those moments but we know they are irrevocable. Nostalg
ia can only confirm that the separation with something that we value and long fo
r cannot be bridged in our present. It is an unfulfilling longing. We sense the
lack. We sense the impossibility of retrieving the lost time. We feel regret.
Nostalgia is more commonly referred to not as a medical condition or a field of
study, but as a feeling that any normal person can have. Nostalgia can often be
associated with a fond childhood memory, a certain game or a treasured personal
object. In the above given link, I have spoken more about my childhood memories.
Amongst other things, I have mentioned a few of the ads I saw in the ’80s on tele
vision. Recently, I also wrote a couple of posts about the LIRIL girl and the 19
50s Johnson’s Baby ad. A few comments in the previous post asked me to write more
about the old ads that we had seen in our childhood. Hence continuing on ads, I
remembered (thanks to Sundar) a few more ads from the ’80s and penned some details
, jingles, punchlines and stories related to them. All the readers who have seen
these ads might have instant recall, I feel.
FROOTI: To this day, you can hear it on board any train: “Ey, thanda Frooti, cold
draaaaaannnnk”. Mango Frooti had an original ad with a jingle that ended, “Mango Fro
oti, fresh and juicy” Later in the early 90s, this ad was set to the tune of the t
hen-famous “Ice Ice Baby”.
GLUCON- D: “Glucon-D, yeh jaan mein jaan daal de – peete hi!” variations include: “iske
saath ek foot-patti, muft muft muft!” and “Mmm! Santre jaisa mazedaar!”, says the kid
who turns into a superhero. One of the ads featureed this superhero stuck in a t
raffic jam inside a bus. The driver is really tired and they are moving real slo
w and in jerks. Suddenly, our hero clicks his fingers – Ah, I have an idea! He exi
ts the bus running, and changes into Super Glucon-D boy and gives the driver som
e Glucon-D. For some reason, this not only refreshes the driver, it also eases t
raffic flow! Was that a metaphor to say that this drink also has a lot of fiber
in it? I used to love Glucon-D. The orange taste was great. Almost as good as Or
ange Rasna.
TATA NAMAK: “Namak ho Tata ka, Tata namak!” went the jingle.
GAGAN GHEE: “Khao Gagan, raho magan!” went the ad phrase.
WOODWARDS GRIPE WATER: Kid crying. Mom taking care of kid. Grandma walks in. “Kya
hua?” “Bachchi ro rahi thi” “Woodwards Gripe Water dede. Tu jab choti thi, tab tujhe yeh
i diya tha maine”. Gramma’s Mama walks in. “Kya hua?”… and like those Russian stories wher
e the elephant, the chicken, the donkey, the walrus, the hare, the bear, the cos
sack, the chipmunk and the squirrel slowly add onto the rest of the story just t
o make it longer, this ad goes from mother to great-great-grandmother. All this
to show that WGW has been around since 1919 or something. I remember seeing the
Kannada version of this ad too. (“Yenaythu” “magu altha ide” “Woodwards kodu”)
COLGATE TOOTH POWDER: Village setting. Macho fellow is out in the yard, with his
weights, in front of a couple of buffaloes.
Macho: Arrey Bhabhi, zara mera doodh-badaam aur koyla dena to!
Bhabhi: Arrey wah, devarji, badan ke liye doodh-badaam, aur daaton ke liye koyla
?!
[Scene change, shows graphic of gums and teeth up close]
Voice-over: Khurdare padaarth daaton ki parakh kharaab kar sakte hain…. Isthemal k
ijiye Colgate Tooth Powder!
PRESTIGE COOKER: The ad featured a wife slaving away in the kitchen while her mo
ther-in-law relaxed in the living room and the hubby was at work (I thought). Th
e wife is really overworked and understandably loses patience and starts throwin
g kitchenware into the living room, and the other people in the house watch each
utensil go over their heads (imagine the spectators watching a game of tennis).
Voice over: Phenk do yeh kadhaai, bekchi, yeh frying pan…Inse nata todo.
(The last sentence is accompanied by a huge vessel landing in the postman’s hands)
(Heaven slowly lowers a Prestige Pressure Cooker into the wife’s hands)
Prestige Pressure Cooker. Fry kare, deep fry kare, chun chun sikaai kare.
Jhat ubaale, pat pressure de [Cue to loud whistle]
Prestige Pressure Cooker. Jo biwi se karein pyaar, woh Prestige se kaise karein
inkaar!
A second, very similar (albeit shortened) version of this ad plugged Prestige Pr
essure Pans instead of Cookers. Replace the word Cooker in the above with Pan, a
nd that’s what it was.
GODREJ SHAVING CREAM: An early-mid 80s ad for Godrej Shaving Cream featured Vive
k Vaswani as some sort of nervous reporter who is interviewing random men. The s
cene begins with VV approaching some clean-shaven CONFIDENT guy in a neat suit.
VV: Uh.. Ss-Sir, which shaving cream do you use?
Guy1, confidently smiling: Godrej!
VV: Why?
Guy1: Great shave, cologne fragrance! Wife loves it!
The guy is talking fast because he is in an elevator and has already reached his
floor and is getting off. VV has to now pursue other guys, and he sees another
guy enter the elevator..
VV: Sir, which shaving cream do you -
Guy2 turns around and displays his beard, smiles and says, in a deep voice: ME?
DABUR CHYAWANPRASH: Featuring the Marathi character actor Shriram Lagoo.
Kid: Dadaji! Badminton!
SL: uh-huh, pehle Dabur Chyawanprash
(voice over): Anwla aur chalees se bhi adhik gunon se bharpoor, Dabur Chyawanpra
sh!
PAN PARAG: Featuring the suppressed histrionic mights of a fat Shammi Kapoor and
Ashok Kumar and their wives (one of them was Asha Lata, maybe? They were the ty
pical maa-wife roleplayer women of the early and mid-80s.
Ver.1.
Scene: Shehnai playing in the background, it is the house where the wedding is s
upposed to take place, which is the bride’s house, and it happens to be Ashok Kuma
r’s house.
AK’s W: Suniye, ladki ke maa-baap aaye hain
AK: Arrey, aaiye, aaiye (ha ha ha ha ha, mandatory laughter from all four member
s)
SK: Baarat… thik 8 baje pahunch jaayegi. Par hum aapse ek baat to kehne bhool hi g
aye!
(Shehnai stops, and sudden jarring music is played on keyboard while AK and his
wife share a worried look… thinking… DOWRY!)
SK: Ghabraiye nahin, hume kuch nahin chahiye! Hum to sirf itna chahte hain ki aa
p baraatiyon ka swagat… Pan Parag se kijiye!
AK (relieved): Oh-ho, Pan Parag! Humein kya maloom tha aap bhi Pan Parag ke shau
keen hain… (he pulls out a tin can from under his shawl) Yeh lijiye Pan Parag
(closeup of SK’s face which brightens up): PAN PARAG!
(singer, probably Priti Sagar): Pan Parag, pan masala Pan Parag
Khatir-daari mein zaroori, iske bina mehfil adhoori
Pan parag, pan masala, Pan Parag!
Ver.2.
Featuring Jalal Agha.
Scene: JA enters a party, and guests notice him and start talking to him.
Guest 1 (played by middle aged lady): Arrey lo, aagaye? Aaj kal to bade chaaye h
ue ho TV par, Pan Parag aur kya kya!
JA (smiles humbly): Shukriya.
Guest 2 (played by Vipin Handa, who went on to have a short-lived talk show call
ed Aamne-Saamne): TV mein to hamesha tayaar rehte ho, aaj kahan hai tumhara dibb
a?
JA (smartly pulls out a pillow pouch!): To YEH kya hai?!
Guest 3: Ek se… mera kya hoga!!! (laughs)
JA: To aap DO lijiye!
Guest 4′s voice: Aur mere liye?
(JA turns towards the voice, sees its a really tall dude, and pulls out the whol
e strip and smiles at camera, while Priti Sagar sings the jingle).
VICCO TURMERIC AYURVEDIC CREAM: Featuring a very young Sangeeta Bijlani. This ve
rsion is historic because it was always featured before one of the very first si
tcoms that I ever saw on Doordarshan, Yeh Jo Hai Zindagi. starring Shafi Inamdar
, Swaroop Sampat, Rakesh Bedi and Satish Shah in different roles – who doesn’t remem
ber that one episode where he keeps saying, “What a relieeeeef!”
Scene: A wedding, the bride’s house, the females who are dressing up and decoratin
g the bride (Sangeeta Bijlani) are supposed to be singing, while the parents are
looking at each other sad yet happy… the chorus sings:
Bade naazon se paali hamaari banno, tujhe dulhan banaaye ree pyaari banno (shehn
ai) (lead female voice) tujhko haldi ka ubhtan lagaayein sakhiyaan (at this poin
t there is cackling laughter from all the girls, as they apply turmeric paste to
her legs and her cheeks) teri kaaya ko kanchan banaayein sakhiyaan (chorus) roo
p kundan sa chamke hamaari banno, tujhe dulhan banaaye ree pyaari banno… (at this
point, she is going around the holy fire seven times with her hubby, and the wed
ding is done. The music changes, and they show the couple on their honeymoon, in
what is probably Observation Post, but is supposed to be Kashmir, then her hubb
y jumps into a swimming pool, comes out, and drips all the water in his hair ont
o Sangeeta. (voiceover says something about Vicco Vajradanti Ayurvedic Cream, wh
ich you probably don’t notice because they are showing a young Sangeeta on the scr
een, smiling)
(chorus) Vicco Turmeric Ayurvedic Cream!
(female) Tvacha ki raksha karey, antiseptic cream
Roop ko sanvarey, nikharey har dam!
Haldi aur chandan ka anokha sangam!
(chorus) Vicco Turmeric Ayurvedic Cream,
Vicco Turmeric Ayurvedic Cream!
(at this point all the music stops, and in my mind I always hear the theme song
of Yeh Jo Hai Zindagi start up!)
DABUR KA LAL DANTMANJAN:
Scene: A classroom in some Hindi medium school in a village. There’s a diagram of
the front view of human teeth. Teacher has really really bad teeth.
Teacher: Bacchon, yeh hai hamaare daaton ki banavat! (looks around) Raju! Tumhar
e daat to motiyon jaise chamak rahey hain!
Raju: (played by Master Bittu, I think): Kyon na ho, masterji, main Dabur ka Lal
Dantmanjan jo istimaal karta hoon!
(a few more dialogues by the teacher, extolling Raju’s good habits, which unfortun
ately I don’t remember because the short version of this ad received more airtime)
Another student: Lekin masterji, AAPKE DAANT?!
MAGGI 2-MINUTE NOODLES: Two kids, a brother and a sister, get down from their sc
hool bus and open the house gates and enter the kitchen immediately. And they sc
ream in unison, “Mummy bhookh lagi hai!” The mom smiles and says, “Do minute!” The jingl
e: unfortunately only the first and last line remain fresh in memory, the rest o
f it disappeared because they played the short version of this ad for a lot long
er than the original version.
“School se aate dhoom machaate
(second line)
(third line)
Ek hi baat pe (something) manaate, Maggi Maggi Maggi!”
Mom: Pal bhar mein tayyar….
kids in chorus: Khaane mein mazedaar!
DETTOL SOAP: Not a jingle, really. Just a short ad showing this woman in the mar
ketplace, at work, in the bus on the way back home, and dust settling on her all
through. She comes back home and voila! There’s a bar of Dettol Soap in the bathr
oom. Harish Bhimani provides the voice-over for this ad: “Dettol Saabun. Mail mein
chupe keetaanuon ko dho daalta hai.” Simple and short.
SYLVANIA LAXMAN: The early ad didn’t have the singing bit. It was just Asrani who
was a servant. And the lamps in the house all go phut at the same time, so his m
istress sends him over to the store to buy Sylvania Laxman bulbs. He tries to re
member, but by the time he reaches the store (owned by Viju Khote), he has forgo
tten what it was called…
Asrani: Ey bhai, Raam Laxman bulb dena!
Viju Khote: AISA KOI BULB NAHIN AATA!
Asrani: Aji kaise dukaandaar hain aap! Duniya bhar mein mashoor (and even at thi
s point, VK starts to understand what A wants and starts to pick it out), uttam
quality ka bana….
VK: To Sylvania Laxman bulb chahiye tumhein
Asrani: Haan haan wohi, lekin ek nahin chhar.
VK: Chhar?
Asrani: POORE GHAR KE BADAL DALOONGA!
[Aside: The reason I capitalized those lines was to show how they came into regu
lar use later on. For example, my cousin went to BMS College and he was telling
me that at one of the Cultural fests, at a Sales Appeal contest, one of the team
s had to bring out an ad for underwear, and this guy goes...
Arrey haan wohi, lekin ek nahin, do hazaar!
Do hazaar?!?
(looks at the audience) Poore College ko badal daaloonga!!
ECE BULBS: This ad starred the artist better known as Ghanshu Bhikari (from Nukk
ad). On the way out of the house, Ravi Baswani’s wife says:
(singing) Bhool na jaana! ECE bulb laana! and then there’s a whole lot of people t
alking in different languages asking him not to forget…
Parsi: Dikra, bhool to nai, ECE bulb lavjo!
Bangaali aurat: Bhoolbe naa nee sho bulb ECE bulb
and the Bangaali aurat is the last one to tell him about the bulb, when he reach
es the bulb shop owned by Ghanshu and says: Bulbbulbbulbbulbbulb….
Ghanshu sings: Jyaada de ujaala (and the bulb/tube lights up in his hand) din-o-
din chalne waala ECE bulb aur ECE tube!
CASPER MOSQUITO REPELLANT: Scene shows a family of mom-dad-bro and sis.
Male voice: Maccharon ko jisse lagta hai dar
kids chorus: Woh hai Casper!
Male voice: Woh chemical jismein dugna asar!
Male voice: Shaam se lekar subah tak jale!
Male voice: Jismein ek nahin, DO conductor!
(voice over): Bhaarat mein pehli baar! Electronic mosquito repellent, Casper! (O
nly, he sounded like he said Kesper)
GOOD NIGHT MOSQUITO REPELLANT: I only remember the last line in this jingle: Swe
et dreams, and Good Knight folks!
NECC (National Egg Coordination Committee): A very famous ad, because the jingle
was catchy. Calendar (Again, I am using the famous character played by Satish k
aushik in Mr. India): Meri jaan, meri jaan, murgi ke ande!
Dilip Dhawan: Khaana meri jaan, meri jaan, murgi ke ande!
Female: Omlet khilaoon, fried khilaoon, boiled khilaoon!
Priti Sagar’s voice: Khilaoon murgi ke, murgi ke, ande hi ande!
(voice over, probably Harish Bhimani): Sunday ho ya Monday, roj khaayein ande
Calendar (with an egg held between thumb and first two fingers): Fantash-tick!
NATIONAL INTEGRATION ADS: There were about three of these ads… they were long and
I used to remember each and every line.
The first ad was the one with popular sportspersons (Kapil, Gavaskar, Milka Sing
h, PT Usha, Prasanna, Padukone, to name a few) carrying the torch through differ
ent regions of India. The background music was inspiring and ended with the nati
onal anthem tune.
Second was the famous “Mile Sur Mera Tumhara”:
(Bhimsen Joshi): Mile sur mera tumhara tooooo soooor bane hamaara… sur ki dariya h
ar disha se behke saagar mein mile… baadalon ka roop-a lekar… barse halke halke…. oooo
oh mile sur mera tumhara tooo soor bane hamara….
(Rajasthan, featuring then-famous bowler Narendra Hirwani sitting on aqueduct) (
your) tarang (and) (my) tarang… ek vat baniye (our) tarang!
Tena sur mele mera sur dena milke bane ek nava sur da
(Shabana Azmi right outside the Taj Mahal): Mile sur mera tumhara to sur bane ha
maara
(cast of Tamas, supposed to be the Punjab element)
Female chorus: Sur ka dariya behke saagar mein miley
Male chorus: Baadlaan-da roop lehke
Deepa Sahi: Barsanei hole hole….
(we move deep south, and musician Balamurlikrishna is on the beach with Crickete
r turned umpire Venkataraghavan and some others… including Kamal Hassan who doesn’t
sing but just gives a Digjam pose) Isayindaal… nam iruvarin… suramum namadaahum (Vee
na music, while Kamal shows off his Digjam pose.)
isaimel raagaahum aadise aarugal mugilai mazhaiaai pozhivadum pol isai! nam isaa
aaaaaaiiii!
(woman singing dhik tak dhik ta jhoom… etc etc)
Shift to Karnataka. (man dressed in Coorg attire) Nanna dhwanige ninna dhwaniya
(woman) seridante namma dhwaniya (you can also see prakash padukone here)
Shift to Andhra. (man and woman together) naa swaramoo nee swaramoo sangamamai m
ana swaranga avatarinche
Shift to Kerala. (mallu dude on elephant) ende swaramum ningalude swaramum ottuc
heru namm-ode swaramai!
(cut from one Communist state to another: Bong boatman slowly rowing boat on the
Hooghly)…. Tomar shoor modir shoor… sristi hoouu… hoiko shoor… (repeat thrice)
fourth time: sristi hoouu hoi ko taal (change music to manipuri/nagaland type wi
th people walking past with their arms interlocked around their hips)
(male) Tomar moro shoorono milano (female joins in) shrishti hoo chalo chapano
(music while Goa is shown and they show Mario Miranda’s cartoon styled paintings…)
(Mallika Sarabhai in Gujju) Maley soor jo taro maro, bane aapdo soor niralo..
(Tanuja representing Maharashtra): Majhya tumchya jultya taara madhur suranchya
barasti dhaara
(Shrillest voice of ALL, Lata, first singing for Waheeda Rehman) Sur ki nadiya h
ar disha se behke saagar mein mile
(now for Hema Malini) Baadalon ka rooooop leke barse halke halke
(Sharmila Tagore) hooo mile sur mera tumhara
(now they make no pretense and show Lata) Mile sur mera tumhara… toooooo soor bane….
hamaara….
(music increases in volume and speed again and they show the TRIO – Ganga Jamuna a
nd Saraswati, Amitabh, Jeetendra and Mithun, with their arms around each other)
Mile sur mera tumhara, to sur bane hamara
(everyone singing together) to sur bane hamara! to sur bane hamara!
(song turns into end of national anthem, Jaya he, jaya he… just the music, while e
ach beat forms the Indian flag and the silhouette of Gandhi)
end title: Har Dil Mein Jagaayein Rashtrajyoti…
The next one was on the same lines, and was different people singing “Baje sargam,
har taraf se goonje bankar Deshraag”. Among others, popular musicians like Haripr
asad Chaurasia, Shiv Kumar Sharma, Allah Rakha, Balamuralikrishna, Zakir Hussain
were seen in this song.
GOLD SPOT: (Guy): She’s crazy about (something)
(Girl):As crazy as he’s about (something else) and hits the tennis ball into the g
uy’s mouth, who manages to remove it just before they sing: (together): As crazy a
s crazy as we’re about… Gold Spot! The Zing Thing! Gold Spot (two bolts of thunder c
ourtesy synthesizer) Gold Spot!
AMUL CHOCOLATE (voice over at the end by Harish Bhimani)
(Girl): I am too old for dolls, too young for the Disco
(Guy, I think this was a very young Aftab Shivdasani): But I think you’re just rig
ht for Amul Chocolate!
(Voice over): Amul chocolate! A gift for someone you love!
B-TEX CREAM & LOTION:
Ver.1.
Male: Daad, khaaj khujli ka dushman?!
Chorus: B-Tex Malam, B-Tex Lotion
Male: Eczema ka jaani dushman!
Chorus: B-Tex Malam B-Tex Lotion, B-Tex!
Ver.2.
Another, more recent B-Tex ad Ravi Baswani is scratching his shoulder and back,
when Archana Joglekar steps up and sings a parody of Tirchi Topiwale:
RB (irritated with the itch): Oye Oye!
AJ: Khujli karne waale! B-Tex lagaa le!
B-Tex lagaake tu apni (aa aa aa)
Daad, khaaj khujli mitale
RB (happily displaying a tube of B-Tex): Oye Oye!
KINETIC HONDA: (scooter, featured a very young Javed Jaffrey out of a job and su
ddenly getting a scooter) .
song: Honda! Kinetic Honda! It gets to you, you’ll never be the same again! Honda!
Kinetic Honda!
voice over: Kinetic Honda! What a scooter OUGHT to be!
CINKARA: This is vintage Javed Jaffery. JJ is overloaded with work. And just as
he is about to think the pile on his desk can’t get any bigger, the secretary hand
s him some more papers…
voice over: Yeh bechaara, kaam ke bojh ka maara!! (he faints)
voice over: Inhein chaahiye Hamdard Ka Cinkara
(JJ drinks it, and in the next scene, breaks through glass and hands in his repo
rts with a flourish)
voice over: Hamdard ka tonic, Cinkara!
MAGGI HOT AND SWEET TOMATO CHILLY SAUCE: It’s Different: Had a bunch of ads starri
ng ‘Karamchand’ Pankaj Kapoor and Javed Jaffrey. One of them featured them as specta
tors on a tennis court… and at the end,
JJ screams, “Koi mujhe bataayega, ki Maggi Hot and Sweet Tomato Chilli Sauce mein
aisi kya baat hai!” and Pankaj Kapoor nonchalantly motions to the crowd without ta
king his eyes away from his sandwich, and the crowd yells, “IT’S DIFFERENT!”, and the
tennis ball lands in his lap.
The other, more famous ad, also brought back the imitations of Ajit, the awesome
st gangster of 70s films. JJ is dressed as Ajit, and is talking to his henchmen
while Pankaj Kapoor is busy opening up a bottle of Maggi Hot and Sweet, and Lily
the mistress is at JJ’s side…
JJ: Thodi hi der mein hamaara helikaapter Hindustaan se door Birmingham pahunch
jaayega. Michael, tum cycle par jaao… (at this point, Pankaj Kapoor takes out a Ma
ggi bottle and thumps it on the table, and everyone fears gunshots and hides)
JJ: Saara shehar mujhe LOIN ke naam se jaanta hai, aur tum yeh kambakhat tamatar
ka saaas!…
PK (interrupting): BOSS! Yeh tamatar ka saas nahin, Maggi Hot and Sweet Tomato C
HILLI sauce hai, It’s Different!
JJ: Saaf saaf kaho tum kehna kya chahte ho!
PK (imitating JJ): This saas, is different, Baas!
(Lily giggles)
JJ: Lily, don’t be silly!
COLDARIN: Man at work screws something up (maybe breaks some glass or drops a sh
eaf of papers) because he has cold and related headache, and senior goes:
Senior: Yeh kya haal bana rakhkha hai? Kuch lete kyon nahin?
Man: Bahut si dawaiyan lee, sir, but kuch farq hi nahin pada.
Senior: Coldarin lee?
Man: uh-huh
Senior: Tumhein maloom nahin? Coldarin sardi ki khaas dawa hai.
Voice over: Sardi se aaram, chusti se chale kaam! Coldarin!
VICKS ACTION 500: Featuring Dheeraj Kumar as a fighter pilot with headache and c
old. And of course, as soon as he pops a Vicks Action 500, he gives his smile an
d is back in the cockpit!
STREPSILS: Featuring Vijayendra Ghatge. He is enacting a scene in a movie where
he plays the lead role!!!!! And the last dialogue is something like… “Good BYE, MADA
M!” and then he starts to cough… so someone pops him a Strepsils… and then he starts c
harming whatever female is around him.
Another Strepsils ad featured a cartoon where a lion walks onto stage and decide
s to roar into the microphone, but only manages to meow. There is general laught
er from the audience. Then, of course, it pops a Strepsils and ROAARRRRSSSSS.
BROOKE BOND RED LABEL CHAI: The typical young mom (also featured in the Maggi no
odles ad) is at the market, and she asks the shopkeeper (who in reality provided
the voice for many ads and voice-overs):
Woman: Aji Brooke Bond Red Label Chai to deejiye
Shopkeeper: Aji chai to chai hi hai, paani ubalo, patti daalo, doodh shakkar mil
ao, aur pee jaao. Ismein kya khaas hai??!
Woman: Peeyo, to jaano!
(song, probably Preeti Sagar again):
Baagon ki taazgi laaye, packet bhar shuddhta aaye
Brooke Bond Red Label Chai! Har baar tasalli dilaaye!
Brooke Bond Red Label Chai! sachmuch hai bejod chai
(music stops, and woman continues): Aur daam bhi kifaayti!
NIRMA WASHING POWDER/SOAP BAR: Featured some good looking young girls including
Sangeeta Bijlani… female lead and chorus singing the song, while the four gals was
h their clothes and carry on with their daily housewife life, which includes tra
velling in autos and buying lightweight vegetables and dealing with goody-goody
kids, maybe. There are clips of other members of the family (decided younger mem
bers) pirouetting in bright clothes supposedly washed by Nirma)….
Washing powder Nirma! Washing powder Nirma!
Dhoodh si safedi, Nirma se aayi,
Rangeen Kapda bhi dhul dhul jaye,
Paani mein rehke bhi yeh kam gale (at which point, my neighbour aunty would alwa
ys say, “Bari sullu helthare”)
Dheron kapde dhoye aur jyaada chale
Thoda sa powder, aur jhaag dher saara! (music)
Rangeele kapdon ko pal mein ujaala!
Rekha… Geeta…. Jaya aur Sushma (they show the four different girls, including Sangee
ta Bijlani getting into an auto.
Sabki pasand Nirma!
(with harmony): NIRMA!
(at this point in the ad, a girl wearing a polka-dot skirt is spinning around, a
nd she turns into the Nirma girl on the packet)
Future modification of the jingle had the line “Nirma detergent tikiya iske jhaag
ne jadoo kar diya”…
RASNA: This ad became a huge hit when it was played right before and during the
fifteen-minute cartoon, shown on Sunday evenings, Spider-Man. It just consisted
of a lot of kids drinking Rasna, and it included the fat uncle who drinks a huge
jug of Rasna. Jingle:
Ras ki rachna Rasna (chorus: RASNA!)
Tarah tarah ke swaad ki rachna rasna (chorus: RASNA!)
(music)
verse: Ek packet se ban jaaye batteess gilaas (music)
Rasna ka har zaayeka sabke man ki bujhaaye pyaas!
Ras ki rachna Rasna (chorus: RASNA!)
At some point during this ad’s release, I think the long version had even the name
s of all the 10 flavours (the 11th flavour introduced, Mango Ripe, was one of my
favourites, was added later on and got its own jingle which I quote below. The
12th flavour was Kala Khatta, I think, and then there was Masala Soda (Jaljeera)
which was always misspelt as Masala Sooda.) in the verses of the song. Once Ras
na became part of the Sunday morning line-up of ads, they added a cute female to
the ad, and I believe that girl’s parents wanted more money or something, eventua
lly she grew up a little bit, and they made her endorse another cold drink – Sudha
. The ad for this drink went thus: It shows the girl, you can see she is grown u
p, and she says: Pehchana? Badi ho gayi hoon, na? Aur (my taste has become refin
ed, too)… Sudha… etc etc…. In the meantime, Rasna found another cute kid who was young
er for their ads. They got their buck-toothed girl, and everyone was happy.
Anyway, my point was, Rasna added the cute kid to the ad and added the punch-lin
e: I Love You, Rasna!
Mango Ripe jingle: Mango ripe! Mango ripe! Naya hai Rasna Mango Ripe… Koi samay ho
koi bhi din Rasna Mango Ripe ka din (mmm yummy) (different ways of drinking Man
go Ripe: either with water, or as milk shake – at one point they had the shake bot
tle free with some offer) Mango ripe! Mango ripe, mazey ka Rasna Mango Ripe! ( I
LOVE YOU RASNA!)
At some point in time, Harish Bhimani started doing voice-overs for Rasna ads an
d started to mention that it was a product of Pioma Industries. And ever since,
programs were not sponsored by Rasna, but by Pioma Industries.
STREET CAT: This ad featured one of the first “rap” songs ever on Indian television.
Here’s the jingle, as far as I can remember it. People with fake tattoos of carto
on characters, maybe. A couple of kids with sunglasses. Two guys with jeans, may
be? I sort of remember some polka-dot ensemble but I could just be “trippin’, yo!”
(chorus:) Boom boom shaka laka boom boom shak! Street Cat’s gonna knock you back!
Say man, check the mean machine. It’s got what it takes, it’s just the scene,
It’s called the Street Cat! Moves like a rocket. (something) Whole world in your p
ocket.
Straight handlebars and wide wide wheels,
Now go show the world you got a clean pair of heels!
(chorus:) Boom boom shaka laka boom boom shak! Street Cat’s gonna knock you back!
Street Cat!
Straight handle bars, alright. This bicycle was the first of its kind in India,
with the straight handle bars. Every kid who wanted to show off went nuts.
CEEMA BULBS & TUBES: Featuring actress Sridevi. “Sima bulbs and tubes…la..la..la..”
PSPO BULBS: yeh PSPO nahi jaanta….
NIRMA SUPER: Featuring Deepika…(popular during Ramayan days)
Shopkeeper says: maan gaye Deepika ji aapki paarkhi nazar aur Nirma Super dono k
o…
LIJJAT PAPPAD: Featuring 2 huge rabbits munching pappads…
Lijjat papad…karram kurram…kurram karram…mazedaar lijjatdaar…swaad swaad mein lijjat pap
ad…hehehehe….Sri mahila grih udyog ka Lijjat papad.
I hope you had a nice time walking down the memory lane and into the ad world of
the ’80s! Readers are welcome to write in the comments section about the ads that
I may have missed.
This entry was posted on October 27, 2006 at 5:58 pm and is filed under Advertis
ing, Bangalore, Humour, Nostalgia, Personal.
126 Responses to “Remember some of those ’80s ads?”
1. Veena Shivanna Says:
October 27, 2006 at 6:16 pm
Bellur,
I have seen in Prof’s blog that people fight to comment first, I never got a chanc
e , I didn’t actually craved for also. Somehow today I got to see this post now(no
t sure when it was posted).. I just skimmed through & posting it for the heck of
it for being first. Will write more in detail after I read it neatly
Reply
2. travel plaza Says:
Great post RK. Thanks so much for reminding me of all those fun ads. Also it tra
nsported me to that time of life. Its always great to remember the past. I loved
watching Yeh jo hai zindagi. In one episode, the family in yehjo hai…all sit on t
he one sofa they have and keep fighting over who will get up to let the guest si
t.(I don’t know if you remember this) At the time we had only one old sofa in our
house and we used always joke that our sofa was like that and any guest who came
had to sit on the chair.
You forgot to mention the famous Boost ad in which Kapil is jogging early in the
morning. It was a great ad at the time..I can’t remember all the details..but I t
hink that was the first time they brought about “Boost is the secret of my energy.”
Ah, I think I can remember so many ads now. This comment will become longer than
the post if I mention all of them:))
Thanks for the great walk down memory lane!
Reply
3. decemberstud Says:
October 27, 2006 at 10:52 pm
RK,
Great post !!! Your first paragraph is brilliant.
Let me add a few more here (I don’t think I can get to as much detail as you have)
. Oh, and some or a lot of them maybe from 90’s, pardon me.
SURF : Who can forget Kavitha Choudhury, our dear Lalitaji who went on to become
much more famous after she acted in ‘Udaan’.
DHARA : I remember a 5 year old kid angry at his parents and ‘leaving’ home. His gra
ndfather comes in search of him. Obviously, the kid hasn’t gone too far from home.
Grandpa tells the kid about the jilebis being prepared at home. The kid returns
with glee. And, then you have the song “dhAra dhAra shudhdha dhAra”. And, I also re
member the kid’s dad saying something to the effect of “You can leave the house, but
after 20 or 25 years !!!”.
NIRMA BATH : Very melodious music and I became an instant fan of Sonali Bendre.
VICKS LOZENGES : Jayanth Kriplani and Baby Guddi. It ahd the jingle “vicks ki gOli
lO, kich kich dUr karo”. Apaprently it created an absolutely unnecessary controve
rsy because Jayanth Kriplani winks at the kid at the end of the ad. I would thin
k that such controversies happen only in the west.
LUX : I remember many different bactresses coming…the Kannada version went somethi
ng like “sinimA tAreyara soundarya sAbUnu”.
FAIR & LOVELY : Again, many past Miss India winners were featured. But, the clas
sic and always remembered is the one with Juhi Chawla.
LAKME : I remember the Kannada jingle “ Lakme vanishing cream…muttinaMtha kAMti moga
da hUvu tannIrE…eMthA rUpa ellaru nODi kannaDiyE nAchide”.
GOT MILK ?” Ad for milk featuring Yatin Karekar and gand with a jingle which goes
soemthign like “dhoodh dhoodh dhoodh dhoodh, dhoodh hai wonderful…pee sakte hair Oz
glassful…dhoodh dhoodh dhoodh”
EGG : From some Nation Egg Foundation (or some such org). The jingle was “mEri jAn
mEri jAn murgi ke made, mEri jAn mEri jAn murgI ke made. Sunday hO yA Monday, r
Oz khAo aMDe”.
LAKHANI CHAPPAL : Sangeeta Bijlani and Salman Khan with the hit song and we see
just the legs at the end. We are made to believe that they are kissing..
EVERYDAY : Can’t remebr the exact words, But let me mix up Hindi and Kannada versi
ons for this milk powder….”Everyday…coffee ho yA chai, asli swAd yeh ???…everyday everyd
ay tea coooffeyA hechchina swAda paDeyiri”.
MALTOVA : The ever wonderful Maltova mom acting to the jingle “Watch him run, watc
h him paly, he’s the winner all the way….you become a Maltova mom”.
COMPLAN : The son has grown taller than his mom and thus he can get to the Compl
an bottle which is stored at the top shelf.
OIL OF OLAY : There’s this young guy who is hitting on a ‘girl’. The ‘girl’ recognizes him
as his student in school. They guy ‘blushes’. We are supposed to believe that the w
oman looked like a girl after using Oil of Olay. Very interesting Ad.
ERICSSON : The brilliant ad where an older gentleman is sitting at a restaurant.
A girl in the next table is talking on her cell, but the cell is so small that
the older guy doesn’t realize it. He thinks that she is inviting him to her table.
Just when he gets up, she hangs up the cell phone. And, the sound of a broken g
lass in the background is brilliant.
ONIDA : “Neighbor’s envy, owner’s pride”. Can anyone ever forget it ?
RASNA : RK, I think you are referring to Ankita Jhaveri when you talked about th
e little kid in Rasna. She was absolutely brilliant and made Rasna a household n
ame.
AMUL : RK, there were several different versions of Amul. Everyone from a kid to
a grandmother were too young and too old for certain things. But then, they wer
e all perfect for Amul chocolate.
And finally……
MOODS : A shy guy comes to a department store and stands there stuttering. Then,
another man comes by, hits hard on the counter, looks at the shopkeeper and say
s “Moods Please !”. Then there is that one liner – “Act with confidence”. I sure wanted to
act with confidence, but I had no freaking clue what the ad was all about. Ahh,
some guys are just slow learners, or maybe they just don’t wanna learn Now that
I have crossed the line, I guess it is harmless to say that the Raj Kappor – Nargi
s picturization of “pyAr hua” from Shri420 has been aptly used in a certain other ad
.
I rest….
Reply
o kedar Says:
December 23, 2009 at 4:21 pm
LAKHANI CHAPPAL : Sangeeta Bijlani and Salman Khan with the hit song and we see
just the legs at the end. We are made to believe that they are kissing..
want vdo of ths add, pls make it available, or tell whom to contact, youtube is
nt having ths, do u have ths, how do u remember thn, u must be having ths
Reply
kedar Says:
i was kid tht time, unlucky to see ths add, pls make it available in vdo format
4. some body Says:
October 28, 2006 at 1:44 am
vajradanti vajradanti vicco vajradanti
toothpowder toothpaste
aayurvedic jadee bootiyon se banaa
sampoorn svadeshee
toothpowder toothpaste
vicco vajradantee
don’t remember if it was this product or some other product that had a darasingh c
lone eating an apple and producing some wierd crunchy noises. maybe that was col
gate toothpowder with a neem dantmanjan.
- s.b.
Reply
5. Kishor Cariappa Says:
Good list, RK. Till date, I am able to visualize some these ads. My favourite wa
s “Ja munna.. zara paas ki dukan se namak to le ao”
Reply
6. shark Says:
WOW! That was a neat compilation. I could remember EACH and EVERY one of them
Reply
7. shark Says:
And how about that DHAARA ad? “Jilebi” boy…? I loved that one!
Reply
8. some body Says:
how come no one (and even i) failed to remember this one?
bee jay bee jay
babubhai jagjeevandas babubhai jagjeevandas babubhai jagjeevandas
suiting shirting ke liye bee jay jay
?? ?? ke liye bee jay jay
dress material saadiyon ke liye bee jay
babubhai jagjeevandas …
also, don’t recall whether this was only on the radio or on tv too …
s kumaar kee suiting shirting shaan badhaae
sajeelee rangelee tereen kee bahaar
sajaulaa(?) lage s kumaar s kumaar s kumaar!
the following two i remember was a radio jingle for sure:
volfaaarm
laal raseelee tamaataron se ho saare taiyyaar
volfaarm
naa hee koee milaavat ismen
naa banaavatee rang
ek baar jo chakh le unglee chakhe baar baar
volfaarm
(no idea what happened to volfarm!)
hasmukh raam/rai/laal (forget which) kee hasmukh chaai
pachaas varson ke baad muskuraataa
sabko lubhaae
hasmukh chaai!
(no idea what happened to this happy flavoured tea either)
i was in bombay during this time frame, so may be these were the local dd2 chann
el or local vividh bharati radio only.
- s.b.
Reply
9. Usha Says:
Wow,
Superb Ad compile, really nostalgic Bellur, Thx others too …for taking me through
those magical ad’s, i went back to my childhood, where i used to be hooked to the
TV even to watch these ad’s too…:)
And more importantly in those days not having expertise in hindi(Since we were l
earning it in school as third language) we had to watch them again and again to
understand it better oh it was fun
Reply
10. Rakesh Endlaw Says:
October 30, 2006 at 10:31 am
Your compilation brought back nostalgic memories of some long running memorable
ads of the 80′s. Some left out are Dabur Hajmola Masterji film shot in a school ho
stel with the characteristic last two words from the young school boy caught hav
ing Hajmola by Masterji – ‘ Hajmola Sir ‘ The Sridevi film on Dabur Amla Hair Oil – ‘ Khil
e Khile Matwale Baal ‘ was another memorable Ad film of those times based on a pop
ular Bollywood film tune. The Ad which created a history of sorts in that era wi
th emphasis on fuel efficiency was the popular line of Hero Honda’s campaign – ‘ Fill
it, Shut it, Forget it ‘.
Reply
11. Vani Says:
October 30, 2006 at 10:45 am
Bellur,
Remember Bajaj Ad ” Jab Main Chota Bachcha tha, Badi Shararat Karta tha, meri chor
i pakdi jaati….. jab roshni deta Bajaj”
Also, Sunil Gavaskar with a baseball bat
” Take the world in your stride, Dinesh! ”
Many Many more….. Great post as usual.
Reply
12. Shiv Says:
October 30, 2006 at 11:05 am
Maga,
Where is our famous ‘Gopaal hallu pudi’. I know u had mentioned something abt this e
ariler. But I think this one is a all time favorite, isn’t it?
Reply
13. Shruthi Says:
October 30, 2006 at 11:18 am
Too good, Bellur! What details! ) It was a nice trip back to childhood! I remem
ber each and every one of those so clearly!
Reply
14. Gangadhar Says:
October 30, 2006 at 11:41 am
RK,
This post ‘s awesome,my friend..I read this post the day u posted..Dint feel like
comment then..But you know i’ve reading this post so many times since last friday.
.
nice collection with so many details..
cheers
hava great week
Reply
15. Gangadhar Says:
October 30, 2006 at 11:42 am
err..gramatical mistakes.. hehe
Reply
16. Srik Says:
October 30, 2006 at 11:52 am
Heroin : “Shaadi? Aur Tumse? Hhhhhh kabhi nahi”(in an angerful fast voice).
Hero gives her Paan Pasand
Heroin : “Shaadi? Aur Tumse? kabhi nahi”(in a soft and shyful voice)
Reply
17. rk Says:
October 30, 2006 at 12:26 pm
veena,
nice to see your enthu to post first! fyi, the post was published at 2 mins to
6 and you commented 18 mins later! take your time to read this post. there’s just
4744 words in it.
tp,
happy that you liked this post. and i remember the ‘sofa’ episode in YJHZ…..really fun
ny that the same thing happened in your house!
decemberstud,
glad you liked it and thanks a ton for putting your list(as you have said, most
are from the ’90s). and i loved the sonali ad too, not to forget the DHOODH DHOODH
DHOODH DHOODH, piyo glass full…..remember? i even recorded the jingle then.
some body,
thanks for the additon. i think the second line was VICCO POWDER VICCO PASTE…
yes, i remember dhara singh in a toothpowder ad.
kishor,
thanks. great to know you could visualise the ads.
shark,
thanks. nice to know that you could remember EACH and EVERY one of them! Dhara
ad made all those kids who hated to eat yearn for lunch, breakfast and dinner ti
me!
some body,
thanks for adding more ads to the list. maybe some of these were relayed in bomb
ay coz i don’t remember seeing some of these.
usha,
glad you liked them. i remember not able to catch so many words from the jingles
due to my poor hindi. eg: i used to sing the NIRMA washing powder jingle like t
his: DHOODAL SEEPHAL SEDHI NIRMA SE AAYI RANGEEN KAPDON SE TIL MIL JAAI DHATH KI
PASAND NIRMA…..
rakesh,
thanks for visiting. yes, i left out quite some ads. had written about some 80s
ads in a previous post. forgot to include them here. happy my readers are fillin
g up the list and making the comments section very interesting to read. yes, “hero
honda’s” punchline was the rage then. cheers & do visit again.
vani,
yes, nice ads. gavaskar’s dinesh ads had 2 versions. one with the huge fat guy and
the other which was shot in a pyramid with the mummies. remember writing about
this in my post “Who said I am Nostalgic?“.
thanks for liking this post.
shiv,
yes, i forgot to mention it here. glad you reminded me about it. thanks!
shruthi,
welcome to RwB after a long time. hope you are fine now. thanks for liking this
very short post. i am sure you read it in a jiffy!!!
ganga,
thanks mate! nice to hear that.
best wishes and have a great week ahead! we have a break in between as Nov.1st h
ere is a holiday on account of “Kannada Rajyothsava”. remembered that you stayed bri
efly in bangalore some time back!. can u still understand “swalpa swalpa kannada?”
ganga,
no worries.
srik,
haha….i remember this….but was this in the 90s, i thought…..but thanks anyways for rem
inding me about PAN PASAND! and i think the voice over said: PAN KA SWAD, GAZAB
KI MITHAS.
Reply
18. Praveen Says:
RK,
Awesome post.
Here are couple of radio ads in kannada.
1) Appa appa bandhru namghe yenooo thandru.
Hmm.. Raju saluvaghe Dora baniyan Pappu saluvaghe dora
underware.
2) Yen Ramanna Asthond Alvaghe Yochusthiddhe
Maneghe matthu Dhangal kotkeghe yav sheet hakbeko anth yochusthidde.
Adhak Yak yochesbekoo. Olle Charminar sheetgallna kondrayathu.
Namm thathan kaldall kondiddhu yegalu Gatmutyagheve nodhu.
Howdha !!! Sare charminar sheetanne kolthene.
Maneghe Sahleghe matthu godhamugalege CHARMINAR sheetgallene kolli, parti nagara
dallu CHARMINAR dastnugarariddare.
Reply
19. Vani Says:
Bellur,
Forgot ” Jo OK Saabun se nahaaye, Kamal sa khil jaaye” “OK Nahane ka Bada Saabun, Naya
OK Gulabi”
Then, the Lifebuoy Ad, “Tandurusti Ki Raksha Karta hai Lifebuoy, Lifebouy hai jaha
an, Tandurusti hai wahaan. Lifebuoy!”
Then there was the ad about “Hawkins Pressure Cooker”
I only remember this last line.
Then, the Horlicks Ad in Kannada, “Hrudayada Midita, Hrudayada Midita, Kutumbada y
ellara hrudayada midita, horlicks!”
Dixi Cola I have heard, but it was not very famous.
Then came ” Thums Up, Taste the Thunder!”
“Lime and Lemony Limca, Limca Limca!”
Reply
20. Who said I am nostalgic? « Rambling with Bellur Says:
[...] Recent Comments Vani on Remember some of those ’80s ads?Praveen on Remember
some of those ’80s ads?rk on Remember some of those ’80s ads?Srik on Remember some o
f those ’80s ads?Gangadhar on Remember some of those ’80s ads? [...]
Reply
21. christy Says:
Hello RK,
Too good article, though i wont remember all of them i love most of them which i
know, it moved me back to my childhood,thanks for that. I would like to appreci
ate the way u have remembered all of them so correctly.
Reply
22. Usha Says:
There are few more ads i could recollect…
Digjam suiting.. shekhar kappoor follwed by men waring digjam.. the drum beats w
ere like marchpast one
Cema bulbs and tubes -Sridevi was featured in that
Hamdard ka tonic sinkara.. kaam ka boj main maara, peeyo hamdard ka sinkara.. (J
aved jaffery was so slim in that ad)
Promise 15 .toothpaste. ad by Maya Alagh, i used to like her smiling face(she lo
oked like typical mum)
There was a funny ad where kids go and place a deo -odonil in their father’s stink
ing shoes
Of course friendly man from Eureka forbes (Nitish bharadwaj – Krishna of Mahabhara
t)
Big babool-Paisa wasool
Reply
23. rk Says:
praveen,
thanks. loved reading the radio jingles you have listed!
vani,
wow! nice to see the ads pouring in! thanks for the kannada jingles. i used to l
ike the green and yellow shades that came like a wave in the limca ads. as for d
ixi cola, you will sometimes get to see the logo in some old indian movies.
christy,
glad you liked the post.
usha,
i am excited to see my readers so many ads! i have written about CEMA and “Hamdard”.
thanks for reminding me about the others!
Reply
24. Gangadhar Says:
Oh..Nov1st is AP formation day..for us too!!
yeah i know swalpa kannada..just know a few words like channagidiya.. But you s
eem know telugu quite well!
Reply
25. Usha Says:
Oops
I went up to read theentire list to remember missed ones
Bajaj : Buland bharath ka bulan tasveer..hamara baja, song was tuned like patrio
tic song…good one
Rajdoot : Dharmendra on rajdoot picturised on country side.
Videocon : What on its videocon
I dont know how many remember there was an ad featruing priya tendulkar.. rajnif
ame.. niky tasha kitchnet a kitchen grill..oven of that age
Amul. milk federation ad which featured Preeti sagar’s famous song.. for operation
flood.. mero gaam gaatha bahen ja.. doodhi ki nadiyan bahen jaa (I m not sure o
f the lyrics since its folk based)
Reply
26. rk Says:
ganga,
great to know that AP and Karnataka was formed on the same day! nice that you st
ill remember Kannada…..and my telugu is not good…..can just manage a bit, yemi chepp
utaav?
usha,
bajaj’s ad was really very touching. and nice that you reminded about AMUL’s MANTHAN
, The churning.
What Amul says about Manthan: (quote) Manthan relates the story of a young urban
group headed by a veterinary doctor, which is sent by an organization to a poor
village in order to help start a milk cooperative.
As they proceed, they come up against two kinds of vested interests. One, a priv
ate contractor who has been exploiting the village for years and two, the villag
e headmen who sees in the cooperative a means to strengthen his own power.The te
am leader, who can see this thinks that if he could get the poor majority (who a
lso happen to belong to the harijan community – or the out-castes) into the cooper
ative, he can thwart the headman.
This is not as easy as he imagines. He picks a natural leader from among them, B
hola. Bhola is initially against this outside intrusion in his village. He suspe
cts all outsiders and sees them only as exploiters. He has good reason. His own
father, an urban contractor, abandoned his mother. And one of the members of the
group is already carrying on with a village girl. Gradually, he comes to see th
e value of the cooperative.
In the process, however, the dormant caste antagonisms are brought to the surfac
e and cause a clash. This results in the burning of the harijans’ huts. The privat
e contractor sees this opportunity to get back his influence with the villagers.
Everything appears to have reverted to the way it always was. The village goes
back to the old ways. The team now in despair, is asked by the organisation to l
eave the village. There is one ray of hope, Bhola. He has seen what the cooperat
ive means for a village.
The Producers
Manthan has been sponsored by 500,000 farmers of Gujarat, constituents of the Gu
jarat Co-operative Milk Marketing Federation.
This is the first time in India that a feature film has been financed by farmers
. Several new trails have been blazed by them; the “Anand Pattern” of dairy developm
ent, which today has been adopted all over the country, was also their contribut
ion. Their dairy cooperatives illustrated how small farmers could triumph over a
dversity. Appropriately, the theme of “MANTHAN” is the churning up of the social str
ucture when the milk cooperative movement erodes the power of traditional bosses
in a village.
The Director: SHYAM BENEGAL
Shyam Benegal has made over 30 documentaries on various subjects: sociological,
anthropological, cultural, industrial and a series of three TV films on concepts
in Indian classical music and has won several awards for commercials and docume
ntary films.
Shyam Benegal scored a hit with his first feature film ANKUR. Extracting masterl
y performances from an unknown cast, his brilliant direction resulted in several
national and international awards for ANKUR.
He followed with another highly-acclaimed film, NISHANT. His recent children’s fil
m CHARANDAS CHOR has also received favourable mention in the media. (unquote)
Banner: Gujarat Co-operative
Cast: Girish Karnad, Smita Patil, Anant Nag, Naseruddin Shah, Amrish Puri, Savit
a Bajaj, Kulbhushan Kharbanda and others.
managed to write down the lyrics of the popular song from “Manthan” listening to the
original. (i request my friends here who are well versed in gujrati to correct
the wordings wherever i may have gone wrong):
MANTHAN (1976)
music: vanraj bhatia
singer: preeti sagar
mero gaam kaatha paare jaa
dhoodh ki nadiya vaahe jaa
koyal doko gaaye
maare ghar aanganana bhoolon na
aye maare ghar aanganana bhoolon namaare gaamdi leela ler
jaahaan naache morni del
jahaan dhoodh ki relam jer
jahaan vadpi palli chaiyyan
ma surthi charthi gaiyyan
vo aao re
re aao aao more gaam
sabko pyaru maaru dhaam
yaad rakhiyo mero shyam
aye maare ghar aanganana bhoolon na kabhi rukhna maare gaam
oh pardesiya
oh pardesiya
oh pardesiya
main tho dekhu saari baat
binne beethe naahin raat
hone kaho teeli baat
main tho thaaki re
naa main gayya gaava jaaon
naa main paani bharva jaaon
naa main sukh chain paaon
than aavya maara gaav
ab tho chodo naahin shyam
ab tho chodo naahin shyam
suno suno morey laage
maara banne bees vaage
maara thaam o maara thaam
maaro gaam ab tho choodi gayyo naav
hari aavu maari gaaon
oh pardesiya
oh pardesiya
Reply
27. some body Says:
how about …
tarzan the apeman: “sakura sakooraa sakooraa …”
echo: “koneeekaaa koneekaa koneekaa …” (when sakura became konica)
i wonder if they attempted something similar when binaca went cibaca?
one minor correction:
i think it is ‘saat svaad men lijjat paapad’ not ‘svaad svaad men lijjat paapad’ but i c
ould be wrong!
- s.b.
Reply
28. Asha Says:
Great collection and some hilarious! I do remember few of them!! )
Reply
29. Usha Says:
Wow
Thx a ton Rk, for that vast info on manthan, i had watched that movie which had
featured smitha patil and it was one of the best other language movie i managed
to watch and understand in bits at that time.. refrehed memories, preethi sagar’s
voice is very apt for the song and of course with shyam benagal directing it, it
had to be a great success.
Thx for the lyrics too…
Reply
30. rk Says:
October 31, 2006 at 11:14 am
some body,
in those days, boys aped tarzan and would swing from the ‘C’ ladders in the park. th
e idea was good in the sakura koneka ad. and in the Binaka-Cibaca transformation
, i think they simply said it orally. not sure.
lijjat pappad: you may be right. thanks.
asha,
welcome to RwB. thanks a lot for your comments. btw, you have a mouth-watering b
log out there. very nice. after reading the “gasagase payasa” recipe, felt as if i j
ust had a glass. keep blogging and best wishes.
usha,
welcome. yes, preeti sagar’s rendition is very melancholic yet cheerful!
Reply
31. T.S.Srinivasa murthy Says:
October 31, 2006 at 12:37 pm
Amul’s success story has the following background:
The vision of Morarji Desai and Sardar Vallabhai Patel, ably supported by their
deputy Mr.Tribhuvandas Patel,to help the milk producers in Kaira District, to re
place the ‘Polson’ brand of milk with ‘Amul’ to Bombay Milk Scheme.
The technological skills of Mr.Dalaya -a dairy technologist (from Michigan Unive
rsity)- who achieved, what was hitherto considered impossible- ‘to convert buffalo
milk into milk powder’. I believe, CFTRI had also a role to play in it.) and the
administrative prowess of V.Kurien, (a mechanical enginner from the same univers
ity ?) who kept politicians, bureaucrats, unscrupulous busineesmen at bay.
Together they created the “Amul” whose byword is ‘Trust’. Trust, of the poor milk produc
ers (mostly landless rural women folk) and trust of the consumers, in ensuring t
ransparency and fairness in this cooperative venture of production, processing a
nd supply.
Amul has ousted International giants such as Nestle and Glaxo etc., from the top
spots way back in the 70s itself.
In all Amul is a success:-
of Indian Farming Community ,
by the Indian Technologists and Managers,
for the Indian Public.
A truely democratic feat indeed.
Reply
32. Shreevya Says:
November 15, 2006 at 11:27 am
AMAZING……………..
Some more are:
1.Tere dil ki baat main jaano…….jo log dil ki baat jaante hain wo saffola use kerte
hain.
2.Ghane mulyam kale baal
khile-khile matwale baal
dabur aawanla kesh tel
resham ka ahsas jage
chehra kitna khas lage
aapke baal ho ya sridevi ke baal.saalon saal rakhe khyal
dabur aawanla kesh tel
3.kisi pagal kavi ki kalpna ho tum
khud ko bhool jawoon wo nasha ho tum
abb hosh naa aaye to behter hoga
sapna hi sahi mera apna ho tum
CHARMIS……..
Reply
o Atin Says:
January 11, 2010 at 2:25 pm
Rooki twacha ko reshmi banaye CHARMIS.
Reply
33. rk Says:
TSSM,
thanks for sharing with us the interesting story behind AMUL’s success. as you hav
e said, a truely democratic feat indeed.
shreevya,
thanks for dropping by and adding to the list some very memorable jingles. keep
visiting and take care.
Reply
34. Shreevya Says:
November 15, 2006 at 1:20 pm
1. Nirma ne featuring deepika
shopkeeper: deepika ji,aaiyee..aaiyee aapka sab saman taiyar
hai
deepika: ye nahi wo…jab wahi mahange daam wali safaai kam daamon mein mile to bhal
a koi ye kyun le wo na le
shopkeeper: maan gaye
deepika:kise
shopkeeper:aapki paarkhi nazar aur nirma super dono ko
DHULAI KA SUPER DAM…DAAM BHI KAM NIRMA SUPER
2.Dabur Lal Dant Manjan
Daaton ki kare hifazat
moti sa chamkaye
dabur lal dant manjan
se chehra khil khil jaaye
Reply
35. Quiz Time with Bellur « Rambling with Bellur Says:
[...] Ever since the days of Quiz Time with Siddhartha Basu, I have been of quiz
zes. I used to watch What’s the good word with Sabina Merchant. These were in the ’8
0s. During the ’90s, I regularly followed Derek O’Brien’s Bournvita Quiz Contest. Afte
r the millennium, I fell in love with Mastermind India, again with Siddhartha Ba
su. Basu is one of the best Quizmasters I have seen. [...]
Reply
36. Chandu Says:
Oh this was so soul comforting !! To read about the little ads and jingles I gre
w up with . Thanks Bellur dear. I remember each and everyone of these ads.
Someone mentioned the Bajaj Ad. I recorded my voice at the age of 7 , my father
made me sing that in an ancient sony panasonic recorder, and now I am 29 , singi
ng that jingle , and my nieces and nephews crack up listening to as a 7 year old
sing that..Funny to think that panasonic tapes survive for 22 years and can be
played without distortion.
The 2nd and 3rd para run like this :-
Badi rangeen jawaani thi,
ek raja aur ek rani thi,
raja rani sharmaa jaatey..ey ey.. jab Roshni deta bajaj
Ab mein bilkul buddha hoon,
Goli khaakar jeeta hoon,
ab bhi meri chori pakadi jaa.aa…aa.ti…jab Roshni deta bajaj.
Reply
37. rk Says:
Shreevya,
wow! your memory is great. thanks for adding to the list!
chandu,
nice to know you recorded the jingle long back (for posterity)! yes, i can imagi
ne how a 7-yr-old would have sung it, coz me too used to sing a lot of jingles i
n that age (never recorded though).
thanks for sharing the rest of the lyrics with us.
glad you liked the post.
keep visiting
best wishes
Reply
38. Bhavez Says:
Hi
Can u plz give me the video of
Lijjat Papad Cpmmercial
if Possible
Reply
39. rk Says:
hi bhavez,
right now, i don’t have the video. if and when i get it, will share it with my rea
ders. thanks for dropping by. cheers.
Reply
40. Ravie Says:
hi guys
u can’t believe how happy i am on going through this forum. and used to thought be
fore this that only i am crazy enough to still remember those old DD classics an
d the music songs and videos.
to start with i have got title music of Malgudi days and Byomkesh Bakshi.
You can mail me at: ravie84@rediffmail.com to get those two title music numbers.
I will be more than happy to share that w u all. byeeeee
Reply
41. Vani Says:
Bellur,
Flash ! Flash!
You remember you have left that Maggi jingle incomplete…
I remember a few strains….
Din Mein jab be chahe jee
Khaye mazeedaar maagi
Snack banao ya bhojan par
maggi maggi maggi
Voice Over…Pal Bhar mein tayaar, khaane me mazedaar
Reply
42. rk Says:
December 2, 2006 at 11:32 am
ravie,
glad you liked the post. thanks for letting us know about the title music of 2 v
ery popular serials. if yo are ok, can you post the songs here in this blog?
take care and regards
vani,
thanks a lot for providing the rest of the jingle. god bless you.
Reply
43. rk Says:
just remembered a couple more:
one is a melodious radio jingle:
GOLDEN SILKS AND SAREES
aa haahaa
SUNDARA RESHIME SEEREGALU
aa haahaa
MOHAKA BANNADA
SUNDARA SHAILIYA
BEDAGINA SEERE
GOLDEN SILKS AND SAREES!
next is an ad that was always played before the kannada serial ‘crazy colonel’. it u
sed to be telecast twice, consecutively:
KAILASH WET GRINDER
SULABHADEEPAYOGA
KAILASH WET GRINDER
SAMAYADA ULITAAYA
VISHWAASANEEYA KAILASH
KAILASH WET GRINDER
SULABHADEEPAYOGA (full ad repeat)
Reply
44. prathyusha Says:
January 30, 2007 at 10:50 am
hey i love the dairy milk song “kuch khaas hain zindgi main” “kuch khaas hain hum sabh
i maim khaas hain …..really i love that song. please send me the video of that son
g plz plz plz plz plz plz plz plz plz plz plz ……………………………………………………………………………………..plz plz plz
Reply
45. Sidd Says:
February 4, 2007 at 9:46 am
hey ppl…
really really nice to see this post….so nostalgic..
btw…does anyone know where we can find the video clips of these ads…maybe someone ha
s old video cassetts which might have these on them…i remember they used to be the
re…
if anyone can post some links to where we can find clips for these ads..it would
be Great!!
sid
Reply
46. Swetha Says:
February 7, 2007 at 3:01 pm
Great compilation. .. Another addition: I think the product was Bajaj Tubelight
s and the the jingle used to go something like this – ” Jab mein chota baccha tha..b
adi shararat karta tha..meri chori pakdi jaati….tab bhi roshni thi Bajaj” It had sha
fi inamdar who used to go about stealing cakes from the refrigerator
Reply
47. Mango Girl Says:
February 22, 2007 at 9:14 pm
Fantastic! You can watch the Gold Spot ad on YouTube, btw.
Anyone else remember the Bombay Dyeing ad with Karan Kapoor (“my dream lover is th
e Bombay Dyeing maaaan…”)? And Imran Khan in the Cinthol ad? How we used to drool…
And the cheesy “coming home to Siyaram’s” or was it some other ad with the Garden Vare
li model as some kind of princess type.
My recollection of the Vicco ad was “Vicco Turmeric…nahin cosmetic…Vicco Turmeric ayur
vedic cream *tan tan tan tan* Keeeeeel muhaason ko jhat se mitaye, haldi aur cha
ndan ke gun yeh samaye, twacha ki raksha kare ayurvedic cream! Vicco Tur-mer-ic
ayur-vedic CREAM!”
Reply
48. ena Says:
rk.. do u hv tht jingle?..dhoodh dhoodh dhoodh..
if u do..pls mail me… enasachdeva@gmail.com
thanks
Reply
49. rk Says:
March 2, 2007 at 4:10 pm
prathyusha,
me too love that jingle. will upload when i get it. thanks for commenting.
sidd,
yes, will be great to have those video clips here. searching for the same. have
recorded a few in cassettes.
Swetha,
thanks for visiting and commenting. remember that bajaj tubelights ad!
do visit again.
Mango Girl,
thanks for the comments. and for infoming about the goldspot ad. you seem to hav
e very good memory!
ena,
hi….i have that dhoodh dhoodh jingle on a cassette. will try to upload it here soo
n. do visit again. thanks for commenting.
Reply
50. praneshachar Says:
March 3, 2007 at 2:19 pm
bellur
your reply for jingle is for prathyusha
p nodi confuse aita
prathyusha
please see RK’s comments on 2.3.2007
Reply
51. rk Says:
March 13, 2007 at 3:39 pm
pranesh sir,
thanks. correction maadidhini.
Reply
52. Mango Lassi « Rambling with Bellur Says:
March 23, 2007 at 9:18 am
[...] Posts Incredible India…Meet Mello, 2007 Cricket World Cup’s MascotRemember som
e of those ’80s ads?Sudha Magazine: Three Special IssuesLogo Quiz: AnswersSri Rama
Seva Mandali: Nostalgic account69th [...]
Reply
53. some body Says:
April 3, 2007 at 12:21 am
rk:
was this your most commented post? it was certainly one of the first comments i
left anywhere!
anyway, unless you’ve already done so before, it would be nice if you could presen
t yours and solicit your readers’ old favourite dd serials – check this out.
- s.b.
Reply
54. rk Says:
April 3, 2007 at 8:14 am
sb,
this is one of the posts with >50 comments.
thanks for the link and the suggestion.
mohan has written a very nostalgic and thought provoking post.
take care
Reply
55. nikhil Says:
April 6, 2007 at 8:34 am
hello guys,
what a fantastic page is this!!
please can anybody tell me, how can i get the ad of DINESH SUITINGS in which SUN
IL GAVASKAR acted.
Reply
56. nikhil Says:
April 6, 2007 at 8:35 am
if someone can get the ad of sunil gavaskar in dinesh suitings, please mail me a
t chinu_30201@yahoo.com
Reply
57. greatunknown Says:
April 12, 2007 at 2:43 am
Love the way you opened up the topic. Brilliant research work too!
I’d like to add the Complan, Dyanora TV and Dr. Cool menthol sweets advertisements
to the list.
Reply
58. rk Says:
April 12, 2007 at 8:32 am
anand,
thanks.
remembered some of these print ads:
** the NUTRAMUL ad: the boy in karate dress.
** NP Double Bubble Gum. 25 paise i think. Big Fun was 30 paise.
** Kissan Jam ad which had illustrations of fruits in between the body text (in
cursive font).
** EKCO SKETCH PENS were the first colour pens that i coloured with.
** Binaca Fluoride and FORHANS toothpaste ads which came in indrajal comics as a
story board.
** DUCKBACK bags that some of my friends used to bring.
** NATARAJ Pencil: “Nataraj writes like a champion pencil” where a boy is batting wi
th 3 Nataraj Pencils as wickets. In the TV ad, the voice over said: Aur Nataraj
phir champion.
** Vicks Vaporub “Rub every Night”
** Maltova: “The Maltova gang takes to the hills”.
** Asoka Biscuits: Two boys eating biscuits. “Anytime is Asoka time”.
** Campa: “For the fun of it.”
Reply
59. greatunknown Says:
April 12, 2007 at 12:37 pm
Shucks I was thinking of Campa Cola, but simply couldn’t get the name right!
Excellent list yet again! You’re the Raja of Rambling!
Reply
60. Rajoo Says:
April 24, 2007 at 9:11 am
Marlex; Khanna jaldi pakaye kaisi sheeti bajaye, marlex, marlex pressure cooker.
Loma hair oil: The time to banish grey hair is now, use loma hair darkner
Gripe water: Chotey bachey ko pal me manaey woodworth gripe water, pata hai har
maa ko, chahiye baachey ko….
Liril: Come alive with Liril
Palmolive: Kapil Dev-Palmolive da jawab nahin….
***and so many more…thanx for this nostalgic trip.
Reply
61. manjunath Says:
April 24, 2007 at 9:47 am
IT IS TRULY A GREAT JOURNEY TO THE PAST. THOSE DAYS WE DID SEE THESE ADVERTISEME
NTS WITH SOME ATTENTION AND NOWADAYS, I AM NOT SURE WHETHER PEOPLE LOOK AT IT SA
ME WAY. SOME OF THEM WERE VERY TOUCHY AND PORTRAYED WHAT WE COULD NOT HAVE POSSI
BLY DONE IN OUR LIFE. IT WAS ENJOYABLE AND A GREAT MIX OF FUN/HUMOUR/ENTERTAINME
NT. KEEP IT UP.
Reply
62. Remember the Rasna kid? « Rambling with Bellur Says:
April 27, 2007 at 8:23 am
[...] Special IssuesInfinite LizardsRajkumar poster at Bhashyam CircleDr.Rajkuma
r: Nonpareil Actor-Singer Remember some of those ’80s ads?Sri Sankaracharya: Adi J
agadguru of KaliyugaMS: Music [...]
Reply
63. Shibu Says:
April 30, 2007 at 10:28 am
This is gr8 topic.
I have some Old Nostalgic mp3. Following are the list:
Baje Sargam (Desh Raag).mp3
Bharat Ek Khoj (By Vanraj Bhatia).mp3
Ek Anek.mp3
Jungle Book (Theme).mp3
Malgudi Days (Theme).mp3
Mile Sur Mera Tumhara.mp3
I am also hunting for some more. If anybody have some more with them, we might a
ll share.
I want to share it with you all. But don’t know how. Email is ruled out as it is q
uite big.
Regards
Shibu
Reply
64. rk Says:
April 30, 2007 at 11:13 am
anand,
in the lines of ‘autoraja’, ‘rambling raja”! thanks.
rajoo, manjunath,
glad you liked the nostalgic trip. thanks for dropping by and commenting.
shibu,
RwB will be pleased to share the mp3 files if you could kindly mail them to:
ramblingwithbellur@rediffmail.com
thanks and take care
rk
Reply
65. Champa Says:
May 17, 2007 at 10:42 am
Hey there thanks for those explanations .. i guess i have some thing in return f
or those nostalgic moments …
http://www.braindose.com/dd/
but incase u ppl find more
Please mail me @
Champahn@gmail.com
Reply
66. rk Says:
May 17, 2007 at 2:47 pm
champa,
wow! thanks for the wonderful links.
Reply
67. leela Says:
August 3, 2007 at 11:53 am
hello
does any body knows if this loma hair oil is available anywhere? I was looking f
or it everywhere but I could not find it anywhere. is it still in the market?can
anybody tell me where i can buy it? it was like a miracle. within 3 months my h
air started turning black Leela
Reply
68. Zav Says:
August 10, 2007 at 11:26 pm
This is the best post I have ever read. Excellent writeup about ADs.
Reply
69. Mau Says:
August 17, 2007 at 3:55 pm
hey do you remember that ad,it was something like that…i like ice-cream .. i like
cake i like tutti-fruity i dont like homework
It was soooooo cute
Reply
70. Varun Reddy Says:
September 1, 2007 at 2:13 am
Sir,
Excellent write-up.. Am inspired by you to write on ads.. Will use the ads menti
oned in your post as my reference…
Thank You…
Reply
71. Ketan Joshi Says:
September 7, 2007 at 4:25 pm
enjoyed this post as well……..wonder why no one has remembered the Jay soap ad with a
very romantic song ” Pehla Pyaar , laye jeevan mein bahaar, pehla pyaar”
Reply
72. Gayatri Ojha Says:
Wow this is great !!!!!!!!!!!!
Reply
73. aargeesworld Says:
great post…taking us down the memory lane…wonderful!
Reply
74. Bins Says:
Gr8 Article, had a flashback of all sweet memories of the past which were refres
hed by you.Didn’t all of us of 80’s had similar experience.Those days were the best
of our lives, at that age absolutely no worries …
Thanks a lot…
Cheers,
Bins
Reply
75. Bala Says:
Great one dude.. Really went back to our childhood days when we had good old DD.
Boy. Those were the days..
If I recall, The Sridevi CEMA ad went like this:
” Ghar Ghar mein ujiyara laaye,
Cema cema cema cema,
Roshan karke dil ko lubhaye,
Cema cema cema cema,
Cema Bulbs aur tubes,
Daam bhi kam hai, Cema, Tikau bhi hai
Cema cema cema cema.
Tej roshni aur jyaada tikau, Cema bulbs aur tubes..
Reply
76. Revathi Says:
Hi RK,
Nice post. Took me back to those wonderful days. We waited for the commercials.
We even had a count of commercials telecast between programmes. There some more
popular ads listed below:
AMUL – Lord krishna stealing amul – “Maiyya, mein nahi maakan kayo” (ad shown before Qui
z time)
NESCAFE – English version in a foreign location and other featuring Ravi Shastri
PARLE G
SUNRISE
MELODY CHOCLATE – “Coffeee! Toffeee!! the argument continues”
BOURNIVTA -”Tan ki shakti, man ki shakti .. Bournvitaa”
VIVA
ECLAIRS
PARRYS, THE KING OF SWEETS
CAMPCO CHOCOLATES – Based on Do, Re, Me
C – for tasty campco chocolates
A – for Vitamin number 1
M – for milk to get you strength
P – for protein full of fun
C – for creamiest taste
O – la la lall lall la
SANTOOR
CINTHOL featuring Moon Moon Sen
CUTICURA
GOKUL Santol
AMRUTANJAN – “gayab”
IODEX
ZANDU BALM
SURF
VIMAL WASHING POWDER
RIN SOAP
Ujjala
RANIPAL
Solidaire –
“We want, we want true colours, we want we want clear sound, we know what we want,
we want Solidaire… SO LI DA IRE…”.
SINGER – Sewing machine
Hamara Bajaj
SUZUKI SAMARAI
YAMAHA
LUNA
HMT WATCH
HMT TRACTORS
TITAN AD
FEVICOL
CHERRY BLOSSOM
Asian Paints
M-SEAL
TORTOISE
Reply
77. Jingle all the way « Rambling with Bellur Says:
[...] Festival of LightsKannada-Karnataka Logo QuizRangoli-9Sri Purandara Dasa (
1494-1564)Remember some of those ’80s ads?Sudha Magazine: Three Special IssuesSchm
ooze AwardsHappy [...]
Reply
78. Bangalore Forum Says:
Superb posts
Reply
79. Priya Says:
hey.. nice work thr!
btw doesnt ne1 remember d old pepsi ad with aamir khan nd aishwarya.. nd d everg
reen line “Hi, I am Sanju”
Reply
80. ravi Says:
sonali bhendre sizzeled in 1995 nirma ath soap in a sizzling swimsuit. she has n
ever worn such in any movie later
Reply
81. amit Says:
April 1, 2008 at 10:01 pm
hey
Any one have a video of ad. of kohinoor condom featuring pooja bedi then share i
t with me e mail id
a_oza@rediffmail.com
Reply
82. shri Says:
April 3, 2008 at 2:59 pm
hiii…..some one here has forgotten a add
1) a small little gal with comb frustrated with lice gotta?!?!!?!?
2) Amul taste of india a gift for some one u love
3) MRF and Dunlop tyres
4) Kethan fans
5) Ads from ASHA machines
6) Safolla oil a kid nearby huge eating items…
7) Lyril soap ad a lady near water stream
Ads regarding public awarness (drugs,smoking,drinking)
9) glimpse like a person holding hammer about to explode a coco encapsulated wit
h helmet…
stuffs like dat….thanks
Reply
83. Vinayak Says:
April 9, 2008 at 10:11 pm
That’s a Great Post!
I discovered it while looking for some info. on an old Ad.
I would like to share a post with folks here.
You are going to enjoy this one.
An Ad from 1972 featuring Zeenat Aman
Enjoy!
Reply
84. j1006714 Says:
April 11, 2008 at 5:09 am
Very cool! brought back old memories!
I liked the ad for dhoodh..very catchy!
dhoodh dhoodh dhoodh dhoodh….
dhoodh hai wonderful..peesakte hai roz glassful
dhoodh hai mast in every season…piyo dhoodh for healthy reason!
dhoodh dhoodh dhoodh dhoodh….
banoge strong fit n fine…jeeyoge bas 99
(theres more and i might have mixed up the lines)
Reply
85. Swapnali Says:
April 21, 2008 at 4:29 pm
Gr8 Job RK. Thanx for reminding old memories…
Here one ad i would like to mention of Amrutanjan Balm,
“Mere dard ki dawa hai tu,
jab chahu main waha hai tu,
mere jindagi ka tu dost hai,
tu dost hai Amrutanjan”
I jst loved to here this jingle…
Reply
86. pinky Says:
May 5, 2008 at 1:11 pm
hi
you guys are great! It’s absolutely wonderful to relive those golden days!
My Doordarshan days began in 1985 and i remember some ads from that time.
Do you remember those old sunday morning programmes? There were some science fic
tion serials for kids.One was named Zigma(most probably inspired from Star Trek)
. Before that they used to show an english serial based on UFOs(which used to sc
are me out of my wits!)
Does any one remember the ad of a stitching machine they ued to show at that tim
e? The machine was called Merit, a product of Singer company. They showed a bunc
h of very cute babies wearing birthday caps. There was a melodious jingle but un
fortunately i dont remember exact words. It ended with something like
“sajaye saware humne merit se” and then voice over ‘merit from singer”.
This is a very old ad so it would be great if anyone can provide the words or th
e video
Reply
o vibhor mathur Says:
Yaad hai mujhko bachpan ke woh din ..Sajaye saware hune merit se.
what about this.
Saajan ke aangan main pehla kadam…jhumain bagiya mehke hardam..aao miljul kar jaga
h banaye..godrej storewell.
Just you and me ..its now i want it to be…with so feeling so rare …..something share…T
HE TOGETHERNESS BAR>>Cadbury 5 Star Bar.
Chale tum aur hum..chale sang har dum..baat badaye mail badaye ..yeh hai saath k
i baat..cadbury’s 5star bar.
sparkles in her eyes spring in her walk beauty and her glamour that’s everybody’s ta
lk…she is today’s girl …she is LAKME girl
Reply
87. rk Says:
May 6, 2008 at 12:48 pm
Remember this jingle?
Videocon washing machine
It washes, it rinses
It even dried your clothes
In just a few minutes
Ting Ting, Ting Ting
You are ready for the show!
Videocon washing machine
Reply
88. the.consigliari Says:
May 15, 2008 at 2:59 pm
Brilliant!!
Reply
89. Santy Says:
June 16, 2008 at 5:05 am
Thax all of u for the memories,khaithan ad me mazhar khan tha!not jj. when it ge
ts to u it changes u u’ll never b the same again,rest is o.k! Thanx all my frnds f
or cleansing swt memoris,
Reply
90. ravi pandey Says:
gud attempt of golden days
Reply
91. Vivek Chauhan Says:
Just to add, some soap ads of the byegone era…
Vigil: This one featured Dilip Vengsarkar and his family (nopt sure i it was his
real family). The jingle went somethign like this: Tandurusti ka saabun Vigil,
parivaar ka saabun Vigil; Iski keemat kuchh bhi nahi, zyada din tak chale ye Vig
il!
Kalpa: This ad featured quick shots of a guy exercising at various location. Act
uallynot just exercising, doing all sorts of high-adrelanin drills like kicking
the thin air furiously and jumping from the hills, working at the factory, and t
hen finally taking a bath with Kalpa Saabun. The jingle in the background went l
ike this, “Jo apne paseene ki khaate hain, wo wo wo…Kalpa se nahaate hain.
Reply
92. shri123 Says:
Wonderful! Really cool.. I am amazed at the blogger’s memory to have recollected s
o many ads so accurately!!!!
Reply
93. shri123 Says:
MALTOVA: I want to add to it…
Watch him run watch him play, he is a winner all the way, you become a Maltova M
um.
Health-n-Strength and energy, with malt wheat cocoa and barley. You become a Mal
tova mum.
Reply
94. prashant Says:
Hey – can u give me / point me to the mp3 of the below jingle?
Vajradanti Vajradanti,
Vicco Vajradanti,
Vicco powder Vicco paste
Ayurvedic jadibutiyon se bana
Sampoorn svadesi
Thanks in advance
Reply
95. Ravi Nath Says:
December 2, 2008 at 12:22 am
I am searching for a ring tone of the old lifebuoy Ad “Tandurusti Ki Raksha Karta
hai Lifebuoy, Lifebouy hai jahaan, Tandurusti hai wahaan. Lifebuoy!”
Can you help me get a copy.
Can call me on +919890001954
Reply
96. Rakesh Says:
Hi every body..waav!!..lot of Kannada Ads…nice to see…
Reply
97. Sudhir Thakur Says:
Hey RK,
Great work, i didnot know you are contributing everywhere, after a great work of
art ” Who says i am nostalgic” this 80s ad has again taken me by a storm…
You really make people value the golden days of our past
Hats off to you… a Salute… an honour to have your post..
words are not enough.. but i would like to speak to you….
on my no. 9900515332… pls do the needful..
Thanks and Regards
Reply
98. Ashwini Says:
Revathy :
It is “Coffee Bite” – “Coffeee! Toffeee!! the argument continues”
and not MELODY CHOCOLATE – “Coffeee! Toffeee!! the argument continues”
Well, Good job everyone …
I felt like watching all of ‘em again.
Regards,
Reply
99. Ashwini Says:
MELODY CHOCOLATE – Melody Hai Choclatey Melody Hai Choclatey …
Reply
100. Smita Says:
January 20, 2009 at 11:21 am
One mor from me
Nirma super
shopkeeper – aayiye ayyiye deepika ji. ye lijiye apna sabun.
Deepika(sita in ramyana serial) – ye nahi wo.
shopkeeper – pad aap to wo pehle wo waali tikiya leti thi.
Deepika(sita in ramyana serial) – haan jab wahi mahange daamo waali quality wahi s
afedi kum daam mein mile to koi ye kyun le wo na le.
shopkeeper – mann gaye
Deepika(sita in ramyana serial) – kisse
shopkeeper- aapki baaki nazar aur nirma supre dono ko.
Reply
101. suguna Says:
Hi, We bumped into ur site when we were searching for the song which was played
in Bangalore during the Russian Festival in Bangalore during the 80′s. My husband
and myself are a mad duo who trip on these jingles and enjoyed going thru ur web
site. We were thrilled that there are guys like you who enjoy these even today… wa
s a good flashback of those good’ol’days. Never felt this nostalgic before!! Thanks
for taking pains to put it on the web for people like us…. we are from Bangalore a
nd infact my husband is from BMS too… as they say “Great minds think alike”.. keep up
the good work!!!…
Reply
102. joby Says:
do you remember the song in the digjam add that was from a famous english album.
i couldnt recollect
Reply
103. ramz Says:
January 26, 2009 at 11:54 am
great post rk avare…
one radio ad which just doesn’t get erased frm my mind is of ‘Finolex Pipes”, it goes
like “nanna nallana holadalli palapala holedidhe neeru, finolex pipena mahathme no
du nalle idhu”
i had used this ad and many more for my “mad ads” script during college days (92-95)…
its sad tht i cudn’t save those scripts…..
Reply
104. MADHURI Says:
Hi, Does any one have a link to the jingle -meri jaan meri jaam murgi ke unde.
Would really appreaciate it if you could send it to me. madhuri_skapur@yahoo.com
Thanks a ton
Reply
105. rk Says:
hi madhuri, reproducing the jingle from the above post:
NECC (National Egg Coordination Committee): A very famous ad, because the jingle
was catchy. Calendar (Again, I am using the famous character played by Satish k
aushik in Mr. India): Meri jaan, meri jaan, murgi ke ande!
Dilip Dhawan: Khaana meri jaan, meri jaan, murgi ke ande!
Female: Omlet khilaoon, fried khilaoon, boiled khilaoon!
Priti Sagar’s voice: Khilaoon murgi ke, murgi ke, ande hi ande!
(voice over, probably Harish Bhimani): Sunday ho ya Monday, roj khaayein ande
Calendar (with an egg held between thumb and first two fingers): Fantash-tick!
Reply
106. sp Says:
January 31, 2009 at 2:34 am
I’m amazed you remember these classics in such detail. Would love to get hold of v
ideo versions of these…
Thanks for reminding us of these classics.
Reply
107. choti Says:
June 14, 2009 at 5:17 pm
too good
Reply
108. Nilesh Says:
Hi,
my mom was acting in this advtisment.i need to see this advertisment. can you gi
ve me any link to see this add.
WOODWARDS GRIPE WATER
Reply
109. suguna Says:
Talking about radio jingles, this one never fades from our childhood memories….. f
or charminar asbestos sheets. it goes like this…
Yenu ramanna , ashtondu aala vaagi yochista iddhi,
ramanna: maneygey mathu dhanagala kottigege yaava sheet haakisbeku antha yochist
hidhini,
Ayyo adakkey yaake yochisbeku, charminar brandna asbestos cement sheet galanney
kondarayithu, namma thathana kaaladaagey kondaddu eegaloo gatti muti idhavoo nod
u …
Reply
110. S Says:
Which year was Bombay Dyeing advertisement with Lisa Ray published?
Reply
111. Chrıs Says:
btw doesnt ne1 remember d old pepsi ad with aamir khan nd aishwarya
Reply
112. abhijit Says:
wow!! that was totally great read..i was totally transported to another time.. i
was in school those days..great it reminded of our old TV.. most importantly my
father he was in doordarshan actually.. i can’t remember the last time i spent so
much time reading some1′s blogs.. how about the deluxe nirodh ads..when we were o
rderd to fetch water,newspapers..report cards,the hindi text book…
Reply
113. vibhor mathur Says:
can anybody help me in getting this old thums up ad featuring salman khan…
jingle goes like this
My heart beats like thunder..when I think About you girl….(video featuring salman
as a navy officer riding superbike stops in between to take flower bouquet for h
is GF.
Amazing Ad Man.
I want to know about the old MAAZA Ad…What comes natuarally.
Please help himanshu143goel@gmail.com
Vibhor
Reply
114. SHIVA Says:
Sirji,
I actually wanted to know about a serial named UDAAN which used to be telecasted
on the DD national channel long long ago. Iam still a great fan of the serial w
here a simple girl who comes from a lower middle-class family grows to be an off
icer in the defence by sheer hardwork. I still remember the song of that serial
where the girl runs into the backyard to see the aeroplane whenever there was a
sound. I would like to have the ringtone of that song as it would be a great gre
at help for me. I seriously dont know whoom to approach for this but i feel atle
ast my message would be conveyed so that anybody who reads it would kindly help
me out. But the serial really has been in my memory since a long long time…
Thanks & Best regards
SHIVA
Reply
115. Jack 3d Says:
Hi, I recently started reading this blog – thanks for the good work. Just wanted t
o let you know that it’s not displaying properly on the BlackBerry Browser (I have
a Bold). Anyway, I’m now on the RSS feed on my PC, so thanks!
Reply
116. Suresh Says:
January 6, 2010 at 1:38 am
@bellur adn et all
If you all are interested then you can find a few ads that were played on DD dur
ing the 80′s here himanshu143goel@gmail.com
http://ddnational.blogspot.com
Cheers Bellur, you are as usual… kickass
Reply
117. NaNOVapor Says:
ahh this brings back memories..
Reply
118. Countertop Water Filter Says:
Great content you have here, keep up the good work.
Reply
119. sameer Says:
March 16, 2010 at 10:04 am
Dip dip dip and your ready to sip…….
If you want it stronger dip a litlle longer …dip dip dip and your ready to sip
Reply
Nice post dude, himanshu143goel@gmail.com
Some which I remember…
Ye Zameen ye aasmaan…. haa ye zameen ye aasmaan….
hamara kal hamara aaj…. hamara kal hamara aaj…
buland Bharat ki buland taqdeer….. Hamara bajaj.. hamara bajaj… hamara bajaj……
Jab main chota bachcha tha… badi shararat karta tha.. meri chori pakdi jaati… jab ro
shan hota bajaj….
ab main bilkul budhdha hu.. goli khakar jeeta hu… lekin aaj bhi ghar ke andar… rosha
n hota bajaj…
Splendor ad… cruise the roads just ride the skies on splendor…
alpenliebe ads… ye mummy ke liye.. ye papa ke liye.. by a small kid..
tandurusti ki raksha karta hai lifebouy… lifebouy hai jaha… tandurusti hai waha…lifebo
uy!!!!!!
oho deepikaji aye aye… ye lijiye apka saaman tayaar hai…
ye nahi.. wo.. himanshu143goel@gmail.com
lekin aap to hamesha wo mehengi waali tikiya….
leti thi.. lekin jab wohi quality, wohi safedi wohi jhaag… kam damo me mile.. to k
oi ye kyu le… wo na le..
man gaye…
kise?
aapki par ki najar.. aur nirma super.. donoko…..
cheers….
Does anyone remember a coir board ad .. i think starring Harish bhimani and one
more lady.. and one more suitings ad dont remember exactly which one.. but guess
it shud be OCM, o see him… o see him…. and a couple bumping into each other on the
stairs of an old heritage looking building, and the guy gives a finger ring to h
er.. i used to like to so much… does anyone remember??!!!

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Remember some of those ’80s ads?

October 27, 2006

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