List of Dissertation Topics for the Students of the Commerce

(Environmental Economics and Services Management)

1. Eco-marketing as the new device of forming the firm image. Eco-labels in Hungary
and abroad.

2. Packaging and environment protection. The environmental effects of consumer

packaging in the case of a special wrapper.

3. Gene technology- the new opportunities and risks of the field of food- stuff; food-stuff
security.

4. Services management in the door-step of the XXI. Century, showing a special

Hungarian example, e. g. health promotion programs

5. Commercial references of globalization.

6. Wellness in commerce, e.g. showing bio food selection.

(Logistics and Transportation)

1. Emergence of consumer durables directives of EU in the Hungarian law harmonization,

their effects to the firms.

2. Analysis of the organizations notified in EU that certify the conformance of the Hungarian
technician goods.

3. Order recording and order processing solutions of a commercial firm (storage).

4. Organization of commercial good distribution; line planning solutions in practice.

5. Carrying trade solutions, contractual connections in practice.

6. Results and problems in commercial logistics showing a special firm.

7. Statement of combined transportation, development opportunities, organizations.

8. The role of train transportation, its regulation and practical solutions.

9. The role of highway transportation, its regulations and practical solutions.

10. Critical analysis of the technology and logistics of a wholesale storage.

11. Critical analysis of a choosen logistics service centre.

(Statistics and IT in Commerce)

1. Methods and practical solutions of the shop management referring to a specific company.

2. Examples of modern cooperation in commerce.

3. IT and IS systems in commerce through the work of a specific company.

(Retail and Wholesale Management)

1. Analysis of the business plan of commercial enterprises, special problems of business

planning in retail and wholesale companies. How to achieve the maximum reliability of
the plan?

2. Analysis of pricing in a trade enterprise, the role and the place of price policy within the
company’s marketing policy.

3. The importance and role of cash management for the successful management of trade
enterprises. Cash management and financial analysis of a trading company. Financing the
sales upswing in a retail company. .

4. Analysis of the IT and IS systems of the small and medium-sized commercial companies.
What are the requirements of the system in order to be efficient and profitable?

5. Analysis of the functions, efficiency and profitability of a specific electronic commerce

system.

6. Analysis of fixed asset management and the depreciation strategy of an enterprise in the
Commerce sector. The impacts of the depreciation strategy on the efficiency and liquidity
of the firm.

7. Retail enterprise purchase policy analysis in the praxis.

8. Quantitative analysis of the strategy of trade companies.

(International Trade and Business)

1. International trade and globalization

2. Entering the market of a chosen country

3. Free trade versus protectionism

4. Barriers to international trade

5. Arguments for and against WTO

6. International trade of Hungary

7. Exporting to the EU

8. Hungary’s participation at international tenders

9. Using the web for international trade

10. Mobile commerce

11. Outsourcing and international trade

12. Financing export of a company

(Environmental Economics)

1. Environmental projections of trading activity.

2. Global environmental problems.

3. Environmental protection and trade competitiveness.

4. The role of shopping centres in commerce, especially in Hungary.

5. Practical work of the franchise system.

6. Eco-marketing.

7. Management activity of the commercial companies in practice.

(Marketing, Communication, Business Ethics)

1. The role of brand in commerce- through showing a specific product line.

2. Analysis of the marketing strategy of a company.

3. Marketing opportunities in experience training.

4. The effects of advertisements on children.

5. Planning the introduction of a product or product line to the market.

6. Analysis of the marketing practises of a specific company.

7. The opportunities of market-making activities in higher education.

8. The long and medium-term opportunities of the Bologna process in the Hungarian higher
education.

9. The consequences of the Bologna process related to the Hungarian adult education.

10. The strategic elements in the process of choosing a higher educational institution.

11. Higher educational institutions in EU (introducing a certain educational institution).

12. The role and importance of business ethics in business life.

13. The importance of effective business communication through the analysis of certain
companies.

14. The role and contribution of marketing communication to the success of the companies.

(Statistics)

1. Data-analysing methods in commerce

2. Analysis of consumer price index

3. Brand loyalty, study of costumer satisfaction using Markovian interest rate model.

4. Decisions in connection with planning a new product and choosing brand, using conjoint
analysis.

5. Analysis of management of commercial firms

6. Exhibition of market gap, market segmentation using the main component and cluster
analysis

7. Optimal planning of product transportation of a shop network with the help of computer
aid.

8. Decision intent to the market with evaluating decision diagrams.