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Charges of MNP
TRAI had issued draft guidelines on MNP but there has been no
information on the charges to shift one’s operator. There has been
speculation though which has ranged around 300 rupees. Even now
with the implementation announced in December there is no informa-
tion of what it would cost the subscriber to shift from one operator to
another. But one thing is for sure that subscribers will have to pay
operators non-refundable porting charges for shifting their number.
Impact of MNP
Churn is expected to increase and also from the VAS players perspec-
tive wherein they could benefit due to this churn and could get better
revenue shares from operators for exclusive content that drives reve-
nues. We have also covered result of surveys conducted by Nielsen.
• All the operators are likely to focus on the competitive plan for the
basic services like calling and messaging rather than on value
added services. Currently Vodafone and Bharti Airtel are the
leader in the value added services.
More than half (55%) of all respondents were generally satisfied with
TATA scores high on their mobile operator and 48 percent were satisfied with the network
network quality quality. Satisfaction scores on network quality dropped for almost all
operators, with Airtel, BSNL and Reliance registering the greatest
drops. 46 percent were satisfied with the network coverage area of
their operator and 43 percent were satisfied with the price they paid
for the mobile phone service by their operator.
The circles in which subscribers are more likely to shift are Mumbai
Churning rate and Delhi Metro, UP East and West, Gujarat, Rajasthan, Andhra
Pradesh, Karnataka, Kerala, and Rest of West Bengal.
P 20
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15
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0
Total Bharti Reliance Vodafone BSNL TATA IDEA
Today Post MNP
Negatives:
1. Fees for transfer is yet not decided as new services introduced it
will cost high.
2. A subscriber is eligible to make a porting request only after 90 days
of the date of activation of his mobile connection.
3. Subscribers transferring the mobile number with some balance
amount, no credit transfer would be allowed to the new account.
4. Consumers allowed to change operators within their registered cir-
cle only (So if you are moving to another city and want to retain
your mobile number, MNP is not the answer).
10%
5%
0%
Prepaid Today Post MNP Postpaid
Classification By Spending
25%
20%
20%
17% 17% 17% 17%
16%
15%
10%
5%
0%
Low Medium High
Today Post MNP
Base: Over 12,500 mobile subscribers were reviewed across 50 centers in India.
Classification By Usage
25%
22%
10%
5%
0%
Enterprise Business Personal
Today Post MNP
Base: Over 12,500 mobile subscribers were reviewed across 50 centers in India.
Base: Mobile phone service subscribers who are likely to switch mobile phone operators
4. The subscriber shall, with his request for porting, pay the porting
charge, if any.
• Least competitive tariff plans and it has been offering wide range
of value added services.
• All telecom growth comes from Rural India since urban India is 95
percent penetrated already, so Bharti just need to get out India if
it wants to grow.
Idea - Negative
TTML - Positive
• Tata DoCoMo, the GSM brand by Tata Tele services and NTT
DoCoMo is working on implementing various strategies that defi-
nitely help it stand out from the crowd
• TATA Tele services offers cheapest plan in India, within TATA net-
TATA Tele services offers
work as well as outside the TATA network.
cheapest plan in India
• TATA - DoCoMo has started GSM services with the “pay per sec-
ond” plan and “pay per character” plan for the SMS.
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