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Without effective communication you cannot lead…


you end up talking a walk on your own.
What is Communication?
 The process of transmitting information and ideas
from one mind to other minds is communication.

Why is it important?

 Communication is important for the development


and growth of society. For meaningful growth,
there must be meaningful and effective
communication.
Types of Communication
VERBAL NON-VERBAL

 Oral (spoken words)  Signs / Gestures


 Artifacts
 Written (written  Haptics
words)  Chronemics
 Kinesics
 Proxemics
Principles of Effective Communication
 One governing idea
 Specific audience
 Supporting information
stimulus

Source : pirate.shu.edu/~plummeev/OralComm/OC-terms.html
7 Cs of Communication

 Clarity
 Conciseness
 Completeness
 Coherence
 Correctness
 Courtesy / Consideration
Barriers to Effective Communication
 Physical barrier: noise, separated areas, poor lighting, wrong
channel
 Perceptual barrier: attitude, conservative approach
 Emotional barrier/Psychological barrier: fear, mistrust,
hatred, stress, suspicion
 Cultural barriers
 Language / Semantic barriers: inability to understand spoken
or written word.
 Gender barrier
 Interpersonal barrier: lack of warmth in relationaship
 Physiological barrier: hearing difficulties, poor eyesight, ill-health
Can you identify any potential barriers to
communication?

Picture 2 Picture 3
Picture 1
From Communication to Business Communication…
The way ahead.

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